Multiple Streams Step 4: Develop Your Product Funnel

Artists MBA, Professional ProgramIn steps 1 through 3 of the Multiple Streams of Art Income business model, we’ve looked at who your clients and customers are and what they want and need and how do you provide the solutions in a truly unique fashion.

This step is about how you provide those solutions – your product funnel.

In this class, you will discover:

  • How to design a product funnel
  • How to price your products
  • How to use your products to create fan loyalty

Most people create products haphazardly – this step was about how to use your Vision of your business and career to create products that lead your customers deeper into relationship with you and create lifelong fans.

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Multiple Streams Product Funnel

Multiple Streams Product Funnel


Next Class:

The Economy and Your Business

For the last few weeks, the conversation in almost every client session has involved how the economy may be, might be, could affect my client’s business or financial life. Is this a concern for you?

So, how do you create a prosperous living doing what you love in this (or any) economic climate?

There’s a saying floating around out there among the financial and personal growth Gurus – “I refuse to participate in the recession.” I agree with their point, but I think we can come up with an even better, more empowering mantra to keep you focused and clear in this time of challenge, uncertainty and fear.

Creating the Context for Your Prosperous Business

About 80% of the status of our economy is based on what is called “confidence” in economic terms – consumer confidence, investor confidence, stock market confidence.  The definition of a bull or bear market – is just that – confidence or the lack thereof.  (And more than 92% of all statistics are made up.)

In fact, a famous economist, John Maynard Keynes, asserted that the Great Depression of the 1930s was largely attributable to a collapse of public confidence, which led to dramatic declines in consumer and business spending.

So what does that really mean?  The health of our economy is based on our BELIEF about the health of our economy.  And what do we know about beliefs?  Well, they’re NOT REAL.

So, while most of the country is choosing to believe in the recession, does that belief serve you in your efforts to build a prosperous business?  I don’t think so!

Now, as I mentioned in my introduction, the Gurus are advising this mantra – I refuse to participate in the recession.  While I agree with their intention, I disagree with their choice of phrase.

First of all – when you look at that sentence, what is the word that keeps popping up?  Recession.  You have to remember how the brain works – it doesn’t get negative commands.  So, what are you telling it?  Recession, recession, recession!

My other problem with this phrase?  It’s reactionary.  It’s coming from a place of victim.  It’s, frankly, buying into the beliefs of the majority and then saying, “No.” to those beliefs.  What you resist persists.  You’re just feeding more energy into those beliefs.

So, I ask you – what do you intend to create?

What is the state of mind or belief that will create a sense of freedom, joy and lightness?  What is the context that will motivate you into action to build your prosperous business?

How about – “I am in charge of my own prosperity.”  Or “My success is a reflection of my beliefs, intentions and actions” Or “I trust in the abundant universe.”  Or “My every action is drawing me closer to my Vision (oh, and you want to very specific about that Vision!).

In other words – if you refuse to participate in the recession – what ARE you participating in? “I am creating my prosperity with each breath.”   Use one of these, or come up with a phrase that works for you.

How do you know it works for you?  Say it out loud and check how you feel!  If you feel better, if it’s easier to breath freely, if it puts a smile on your face and revs up your engine to get into action – well, then it works for you!

So, create a positively focused context, use it as your mantra and get busy creating your prosperity!