I use many of Michael’s stratagies in my own coaching business.
Book Yourself Solid –
Blue Ocean Strategy
Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.”
Blogwild! – Key to a Successful Business Blog
The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.
Ask and It is Given – How to Use the Law of Attraction
The Artist’s Way – How to Recover Your Creativity
Screen Actors Guild
Screen Actors Guild is the most distinguished performer’s union in the world. Their members are experienced professionals who require certain standards of working conditions, compensation and benefits. Membership is often a major milestone in an actor’s career; every SAG card issued symbolizes success and solidarity with a community of 120,000 talented and accomplished artists worldwide.
All You Need To Know About the Music Business
An entertainment lawyer whose clients include many from the top of the music charts, Passman has written a book that sets out to give musicians, performers, and songwriters the tools to hire advisers, market their careers, protect their creative works, and generally cope with a complex industry in a state of flux.
Writers Guild of America
The ABC’s of Building a Business Team That Wins
Great champions in sports, business and even families have one thing in common. It’s a legitimate secret weapon. It is something that lies deep in the genetic code of winning organizations. It appears when pressure is high, when the stakes are critical and when everything is on the line. They know how to work as a team.



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