Debra Recommends AWeber – Email Marketing at it’s Best

email, marketing, InternetAWeber is a supercharged email marketing tool. Priced competitively, it allows for more targeted marketing than some of the other tools I’ve recommended. However, if you tend to get completely overwhelmed by technology, I wouldn’t recommend starting here. They’ve significantly improved their interface friendliness, but it can still be a bit overwhelming. But take a look, it’s free to try.

Aweber is a very powerful tool with backend interface with WordPress and 1ShoppingCart, and the ability to really parse your contacts into different lists.

But it’s a learning curve.

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Multiple Streams Step 5: Generate Traffic

Artists MBA, Professional ProgramThe temptation is to start building your Multiple Streams of Art/Music Business here. But the magic of this process is created in Steps 1-4.

Do you have a website?  Or is it a cobweb?  Are you a rest-stop or did your site get bypassed by the information super-highway?

Do you have a mailing list (either email or snail mail)?  When you have an event, do people show up?

The major purpose of marketing, for any business, is to create awareness and desire for you and your product.  You can have the finest quality product.  But if no one knows about it – how can you create a prosperous living?

This isn’t about forcing people or manipulating people.  It’s about giving people the information they need to make up their own minds and then making it easy for them to take action.

But how do you do that?  In this class, we explore:

  • The three main sources of traffic
  • How to use your knowledge of your niche (established in Steps 1 through 4) to create awareness and desire
  • How to generate high-quality traffic
  • How to use the internet as the least expensive and most expansive traffic generating tool.

Additional Resources for this Class:

Prerequisite Classes:

Listen to the Class:

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Next Class:

Create Your Reality

Every morning, I like to start the day by creating a context for the day.  Some people think of these as affirmations, but that’s not quite what I mean.  I mean that I decide what my perspective is for the day.  What’s my paradigm?  How am I going to perceive my world, my circumstances, my environment?  What reality do I choose today?  My context gives meaning to the world.  It actually creates my experience.

A few days ago my friend, Moriah Diamond, asked for my favorite affirmation on facebook.  And she took all the affirmations that her friends shared with her and created this lovely video clip.  I just had to share it with you!

You’ll see mine about half way through.  As you can see, it’s more than just an affirmation.  It’s a way of interacting with the world.  “Everything that happens to me – means – I am wildly successful.”  How often do you interpret your world that way?  How do you think you’d feel if you could look at your cat’s hairball on the carpet and say to yourself, “Well, this is just more proof of how successful I am!” and really mean it.

That’s my context – what’s yours?

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Debra Recommends TAXI

Debra Russell recommends, music business, success skills, marketing, record deals, music publishing, A&R, licensing

I’ve been working with TAXI as a speaker for the yearly conference, the Road Rally, since 2005.  I’ve come to know many TAXI Members, as well as Michael Laskow and the other staff who tirelessly work to help their members create a prosperous living doing what they love.

I can without hesitation recommend TAXI Membership to anyone who wants to take their music to the next level through licensing to Film, TV and music libraries, who wants to be exposed to A&R reps in their genre without having to move to LA, New York or Nashville.

If you join TAXI on my recommendation, you will receive a $25 rebate for your first year’s dues from me.  In order to do that, you must do the following:

  • After you join, call TAXI and tell them you were referred by Artist’s EDGE,  Studio number #ST1490
  • Then send me an email with your full name, mailing address and date you joined TAXI.
  • As soon as I get confirmation from TAXI, I will cut you a check!

Even if you’re not quite ready to join TAXI, I recommend you hang out on The TAXI forum.  There is a ton of information, support and opportunity to get feedback to improve your songwriting and recording.

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