Marketing 101

Artists MBA, Foundation ProgramMarketing is fundamental to your success. If you’re out to make a prosperous living doing what you love, it just won’t happen without marketing.

Yet few artists spend much time learning this foundational set of skills. And many people (not just artists) have a serious misunderstanding about marketing and sales, what it is, how it works and how to do it ethically and artfully.

In this class you’ll discover:

  • The 3 biggest misconceptions about Marketing
  • How to use marketing to create lifetime fans and a sustainable career
  • What it takes to create a Marketing Plan and implement it in a systematic and repeatable way.

Without promotion something terrible happens … nothing!
P.T. Barnum

You can create the most brilliant product, but if nobody knows about it, you will not succeed.

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access the following classes today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA foundation, professional Program members only. Click here to access.

Next Class:

Copyright and Trademark Basics an Interview with Jeff Fabian

artists-marketing-business-academy-interview-with-expertsTrademark and copyright protection are fundamental components of a sound business strategy for all artists and professionals in the Music Business, Visual Arts or Film and Television Industry. But do we have to be lawyers to understand the basics? Jeff Fabian says “NO!” and he is going to going to prove it to us in this month’s Interview with an Expert!

 

In this class you will learn:

  • The difference between Copyright and Trademark and how it pertains to you as an Artist
  • How to protect your rights as an Artist
  • How to avoid costly errors when using other people’s intellectual property (e.g. covering a song)

Protecting your work and your brand identity is critically important to your success.

Additional Resources for this Interview:

Listen to the Interview:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Read the Interview Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Professional Program to access this advanced class today ($39/month):


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to access.

Jeff Fabian

Jeff Fabian is the owner of Fabian, LLC, a boutique law firm that assists musicians, creative industry professionals and entrepreneurs in trademark, copyright and contract matters. His experience includes copyright registration maintenance and licensing, trademark protection and enforcement, and contract drafting and negotiation for record deals, music licensing agreements, online music distribution, and more. Visit fabianwrites.com for more information, or follow Jeff on Twitter: @fabianwrites.

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