Rising Star Systems

Bobby Borg, music marketing

The Marketing Cycle with Music Marketing Expert Bobby Borg

artists-marketing-business-academy-interview-with-expertsIn the old paradigm of the Music Business, the Record Company took care of the marketing and the Artist took care of the music.

Those days are dead and gone – It’s a DIY Music Business.

So what do you need to know in order to handle marketing your music?

In this class taught by Special Guest, Bobby Borg, you will discover:

  • Important marketing concepts and terms,
  • The Ten Principles of New Music Marketing,
  • How to organize your thoughts into a detailed Marketing Plan of Attack

Join Bobby as he shows you how to create and execute your marketing plan effectively.

Additional Resources for this Interview:

Additional ArtistsMBA Classes on this Topic

Listen to the Interview:

[wlm_private ‘Professional|Mastery’]

[iframe_loader src=”http://www.audioacrobat.com/playweb?audioid=Pb43e4fb06c24f5ea5bc63f069ee4af34Z1h%2BQ1RHZmRz&buffer=5&shape=6&fc=eaeaea&pc=99CCCC&kc=3399CC&bc=ffffff&brand=1&player=ap24″ height=”20″ width=”206″ frameborder=”0″ scrolling=”no”]
MP3 File


[!wlm_private “Foundation”]

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

[/!wlm_private]
[wlm_private ‘Foundation’]

Click here to upgrade to the Artists Marketing & Business Academy Professional Program to access these advanced classes today (at the $65 per month Discounted Tuition Upgrade price includes all the benefits of the Professional Program)

[/wlm_private]

Read the Interview Transcript

[wlm_private ‘Mastery’](Transcript coming soon)
Download the full transcript of The Marketing Cycle with Music Marketing Expert Bobby Borg
[/wlm_private]
[!wlm_private “Mastery”]
[wlm_nonmember]

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today

[/wlm_nonmember]
[wlm_private ‘Foundation|Professional’]

Upgrade to the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today

[/wlm_private]
[/!wlm_private]

Bobby Borg, music marketing

Bobby Borg

As a Major label, Independent, and DIY recording/touring artist, Bobby Borg has over 20 years experience in the trenches working with some of the most respected management firms, A&R representatives, music producers, music publishers, equipment manufacturers, songwriters, and journalists. He is a graduate of Berklee College of Music with a BA in Professional Music, a graduate of UCLA Extension with a certificate in Instructor Development and Marketing Management, and a graduate of a number of UCLA certificate classes in business, writing, math, psychology, computer science, and music business.

Today, he is the owner of a thriving music consulting company where he speaks with clients around the country and is a regular guest speaker at major music industry events. As a music business instructor, Borg teaches at Musicians Institute where he held the chair of the music business department, as well as at UCLA where he sits on the board of entertainment studies and received the 2011 Instructor-of-the-Year award for his work in music publishing and music marketing courses. Borg was named Vice President of Special Events for The American Marketing Association and awarded the Volunteer of The Year Award in 2012. He is the author of:

As well the author of over 1000 music business articles published in journals around the globe.

3 Responses

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Posts:

time-stress-overwhelm
The Ugly Truth About Time Management
urgent, important, prioritize
The Top 5 Priority Pitfalls
task management, time management, overwhelm
Top 5 Task Management Essentials

Share:

Discover the 5 Steps to “A-List Star” Level Confidence