Rising Star Systems

Artists MBA, Professional Program

Multiple Streams Step 8: BOP Positioning

Artists MBA, Professional ProgramThe final step of the Multiple Streams of Art / Music Income process, establishing your BOP (Bold, Outrageous, Provocative) Positioning, is bigger than your Branding, or your USP (Unique Selling Proposition).

Your BOP Position is about who you are and what you stand for as an artist, as a business and as a human being.

What is Your Purpose?

In this Class, we’ll discover:

  • What is a BOP?
  • How some artists are using their BOP to make a difference in the world
  • 3 Key questions to help you identify your BOP
  • How do you use your BOP to build your Multiple Streams of Art / Music Business?

Your BOP is your BOLD OUTRAGEOUS PROVOCATIVE statement of who you are and what you stand for.  What is your BOP?

Additional Resources for this Class:

Prerequisite Classes:

Listen to the Class:

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MP3 File


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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Read the Class Transcript

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Download the full transcript of BOP Positioning
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Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today

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Upgrade to the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today

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Next Class:

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Click here to upgrade to the Artists Marketing & Business Academy Professional Program to access these advanced classes today (at the $65 per month Discounted Tuition Upgrade price includes all the benefits of the Professional Program)

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2 Responses

  1. First, thank you, Chuck for sharing me with others!  I really appreciate it!  And yes, staying grounded in your purpose while stretching out of your comfort zone to be bold, outrageous and provocative will expand your opportunities.  And I love that – just asking the question when weighing options and opportunities.  

  2. I told a past drummer and bassist about this concept over a year ago, and I just had an occasion to fly to Orlando this past weekend to play with them. They had really taken BOP positioning to heart as they understood it from the way I had related it to them, and explained to me how it has affected their decisions and choices for their act this past year. They employ it on a very basic level, simply asking themselves “Are we being bold, outrageous, and provocative?” Judging by their success, I believe they are.

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