Sales and Marketing

Bad Press Doesn’t Mean The End: What Your Company Can Do To Recover

Imagine the internet and press are abuzz with news about your firm slipping up. Bad press is a crossroads for a brand, one you will have to cross periodically. With the right steps, companies can regain their footing and potentially gain additional goodwill. Mishandling the issue, however, will damage public perception, perhaps permanently.

Members of Forbes Coaches Council talk about their suggestions on how to recover after receiving bad press. My answer is #10 – I hope you get value from it.

https://www.forbes.com/sites/forbescoachescouncil/2017/06/29/bad-press-doesnt-mean-the-end-what-your-company-can-do-to-recover/#2fc8181824f7

To Improve Your Marketing, Establish A Connection Rather Than Focus On The Sell

As a Forbes Coaches Council member, I was asked to give a short answer to this question which was compiled with other council members and published.

My answer is #6 – I hope you get value from it!

Marketing’s job isn’t to convince the customer to buy. It’s to create trust and rapport.

This is truly putting the customer’s needs first.

Forbes Coaches

Read more:

https://www.forbes.com/sites/forbescoachescouncil/2017/06/09/to-improve-your-marketing-establish-a-connection-rather-than-focus-on-the-sell/#68369d912772

How to Create a Fanbase From Scratch

Artists MBA, Professional ProgramBack in February, I interviewed Ariel Hyatt about how to create a successful crowd funding campaign.

The first thing you need to build a successful crowdfunding campaign is, well, a CROWD!

It seems obvious, I know – and yet you’d be shocked how often I get this question from people who have 150 names on their email list and want to know how to use kickstarter raise $10,000 to record a CD!

But a fanbase is more than a crowdfunding necessity!  A healthy fanbase will help you to:

  • Fill the seats when you play a venue
  • Buy your CD’s, downloads and merch (also known as making a living)
  • Spread the word about how awesome you are to all their friends and family (take you viral)
  • Build a successful, profitable and sustainable business doing what you love!

So, how do you create your crowd from scratch? In this class you’ll discover:

  • How to use live performance to build your fanbase
  • How to use internet marketing and social media marketing to build your fanbase
  • The 3 mistakes that artists make in creating their list
  • Now that you’ve got fans, what do you do with them?

By the way, these techniques will also work to expand your fanbase if you’ve already got one started!

Additional Resources for this Class:

Prerequisite class:

Listen to the Class:

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Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):

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7 Secrets to Get Booked on Corporate Stages with Tiamo De Vettori

artists-marketing-business-academy-interview-with-expertsAt the Artists Marketing & Business Academy, we’re all about making a prosperous and sustainable living doing what you love. Are you sick and tired of playing small gigs that pay you next to nothing for your musical talent? What if you could play on huge stages in front of hundreds, if not thousands of people, and get paid like a rock star for it? Would that interest you?

Then it’s time that you discovered how to get booked on corporate stages! We’re thrilled to host guest lecturer Tiamo De Vettori. In this class, Tiamo will teach you:

 

  • How to get booked on the biggest and highest paying corporate stages that 6-FIGURE musicians don’t want you to know about
  • How to make career income from just a few gigs per year
  • How to use corporate gigs to grow your fan base
  • The 3 biggest mistakes musicians make when trying to break into the corporate market.
  • The #1 secret to getting paid like a celebrity in the corporate market

Tiamo’s class could change the path of your career!

Additional Resources for this Interview:

Additional ArtistsMBA Classes on this Topic:

Listen to the Interview:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):

Read the Interview Transcript

(Transcript coming soon.)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA foundation, professional Program members only. Click here to access.

How to Prepare for a Successful Crowd Funding Campaign, an Interview with Ariel Hyatt

artists-marketing-business-academy-interview-with-expertsIn today’s DIY Music Business, many artists are looking to crowd funding to replace the financing that a record deal used to provide. But the success rates of crowd funding efforts in the music industry are not all Amanda F. Palmer stories. It’s not the get rich quick solution to your financial woes.

Luckily for us, Ariel Hyatt of Cyber PR has studied this question and is going to share a few of her Crowd Funding Success Secrets with the members of the Artists Marketing & Business Academy Professional Program.

In this Interview with an Expert you will learn:

  • The 3 biggest Crowd Funding mistakes
  • What you must have in place before you begin your Crowd Funding Campaign
  • How to choose which Crowd Funding site to use for your campaign – Kickstarter, Indiegogo, where to start?

Is Crowd Funding the right method at the right time for your next project? In this interview Ariel will give you the criteria for making a sound business decision for your career.

Additional Resources for this Interview:

Additional ArtistsMBA Classes on this Topic

Listen to the Interview:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):

Read the Interview Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA foundation, professional Program members only. Click here to access.

Internet Marketing and Social Media –Waste of Time or Key to Success in the New Music Business?

Artists MBA, Foundation ProgramThe internet has paved the way for the Artist Entrepreneur to create your own career without waiting for the record deal, the publishing deal or anybody to “discover” you.

But learning what you need for your business can be quickly overwhelming – do you need a website?  What should be on it?  What about Facebook?  Twitter? YouTube? GooglePlus?

In this class, we’ll explore:

  • Case Studies of Artists who are successful
  • What you need to know when it comes to Internet Marketing and Social Media
  • The fundamental do’s and don’ts best practices

Internet and Social Media Marketing, for the people using it correctly, their success is no accident. Discover how to apply it to your business and the best ways for you to use the power of the Internet to build the career YOU want!

Additional Resources for this Class:

Prerequisiste Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to access.

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Music Professionals of G+ Panel on SEO Black Hat vs. White Hat

I participated in the first 30 minutes or so of this Panel conducted for the Music Professionals of G+ about buying fans, SEO, and social proof.

Moderating was C Bret Campbell of Middle Tennessee Music, other guests were Mark Ferrasci, Diane Cobb, Matthias Schaller, Richard Wildman, and Ronnie Bincer share their expertise and advice for the Mid Tenn audience.

 

The Marketing Cycle with Music Marketing Expert Bobby Borg

artists-marketing-business-academy-interview-with-expertsIn the old paradigm of the Music Business, the Record Company took care of the marketing and the Artist took care of the music.

Those days are dead and gone – It’s a DIY Music Business.

So what do you need to know in order to handle marketing your music?

In this class taught by Special Guest, Bobby Borg, you will discover:

  • Important marketing concepts and terms,
  • The Ten Principles of New Music Marketing,
  • How to organize your thoughts into a detailed Marketing Plan of Attack

Join Bobby as he shows you how to create and execute your marketing plan effectively.

Additional Resources for this Interview:

Additional ArtistsMBA Classes on this Topic

Listen to the Interview:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):

Read the Interview Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA foundation, professional Program members only. Click here to access.

Branding 101

Artists MBA, Foundation ProgramWhat is branding?

Branding is a fundamental marketing concept that is often misunderstood by business owners.

According to Wikipedia:
“A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”[1] Branding began as a way to tell one person’s cattle from another by means of a hot iron stamp.”

What does it mean in terms of your career, your creativity and your fans?

In this overview of of Branding we will explore:

  • The 2 facets of Branding that you must consider when designing your brand
  • Expressing yourself authentically through your Brand
  • Using your BOP* to establish your BRAND

*BOP – Bold Outrageous Provocative statement of who you are and what you stand for – see Multiple Streams of Art/Music Income for more information about the BOP.

In order to create success in the music business, film industry, show biz, or visual arts, you must stand out from the competition.  The trick is to intentionally design a magnetic brand that attracts your fans/customers/clients to you.

And then make everything you do in your website, your social media, your live performance and your product packaging an expression of your brand.

What is your Brand?  Do you know?

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access the following classes today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

(Transcript coming soon)
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Internet Marketing 101

Artists MBA, Professional ProgramSEO! SEM! PPC! Oh My!

The internet has paved the way for the Artist Entrepreneur to create your own career without waiting for the record deal, the publishing deal or anybody to “discover” you. But learning what you need to know and figuring out how to apply it to your business can quickly become overwhelming.

In this class, Debra Russell will give you the basic, fundamental, what everyone needs to know to get started, primer on internet marketing. You’ll discover:

  • What all those initials mean AND what they mean to your business
  • The difference between black hat and white hat marketing methods – or what NOT to do
  • Three quick and easy ways to drive traffic to your website

We know the internet is here to stay. We know that if you don’t have a web presence no one will take you seriously. But having a website isn’t enough. You must learn how to get people to FIND you. And that means Internet Marketing!

Additional Resources for this Class:

Prerequisiste Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Read the Class Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Next Class:

Enroll in the Artists Marketing & Business Academy Professional Program
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