Internet and Social Media Marketing

Internet Marketing and Social Media –Waste of Time or Key to Success in the New Music Business?

Artists MBA, Foundation ProgramThe internet has paved the way for the Artist Entrepreneur to create your own career without waiting for the record deal, the publishing deal or anybody to “discover” you.

But learning what you need for your business can be quickly overwhelming – do you need a website?  What should be on it?  What about Facebook?  Twitter? YouTube? GooglePlus?

In this class, we’ll explore:

  • Case Studies of Artists who are successful
  • What you need to know when it comes to Internet Marketing and Social Media
  • The fundamental do’s and don’ts best practices

Internet and Social Media Marketing, for the people using it correctly, their success is no accident. Discover how to apply it to your business and the best ways for you to use the power of the Internet to build the career YOU want!

Additional Resources for this Class:

Prerequisiste Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to access.

Read the Class Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

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Next Class:

Additional Class Materials:

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to access this class today ($5 for first 10 days/$19 per month):

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Music Professionals of G+ Panel on SEO Black Hat vs. White Hat

I participated in the first 30 minutes or so of this Panel conducted for the Music Professionals of G+ about buying fans, SEO, and social proof.

Moderating was C Bret Campbell of Middle Tennessee Music, other guests were Mark Ferrasci, Diane Cobb, Matthias Schaller, Richard Wildman, and Ronnie Bincer share their expertise and advice for the Mid Tenn audience.

 

Internet Marketing 101

Artists MBA, Professional ProgramSEO! SEM! PPC! Oh My!

The internet has paved the way for the Artist Entrepreneur to create your own career without waiting for the record deal, the publishing deal or anybody to “discover” you. But learning what you need to know and figuring out how to apply it to your business can quickly become overwhelming.

In this class, Debra Russell will give you the basic, fundamental, what everyone needs to know to get started, primer on internet marketing. You’ll discover:

  • What all those initials mean AND what they mean to your business
  • The difference between black hat and white hat marketing methods – or what NOT to do
  • Three quick and easy ways to drive traffic to your website

We know the internet is here to stay. We know that if you don’t have a web presence no one will take you seriously. But having a website isn’t enough. You must learn how to get people to FIND you. And that means Internet Marketing!

Additional Resources for this Class:

Prerequisiste Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Read the Class Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Next Class:

Enroll in the Artists Marketing & Business Academy Professional Program
to access this advanced class today ($39/month):


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to access.

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WordPress Websites for Musicians – An Interview with Middle Tennessee Music

artists-marketing-business-academy-interview-with-expertsI’ve been saying it for years, MySpace, Facebook, ReverbNation – I don’t care – If you are (or want to be) a Professional Musician or financially sustainable Band:

YOU MUST HAVE YOUR OWN WEBSITE!

 

Thanks to platforms like WordPress, building your own website or hiring someone to build it for you no longer has to cost thousands of dollars.

But whether you build it yourself, or you hire someone to do it, it is up to you to decide what goes in it, on it and how it looks and feels.  I’m thrilled to have 2 specialists in building websites for musicians, Josh and Bret, to help us figure out:

  • What must every Musician/Band website have?
  • To blog or Not to blog?
  • What are the best WordPress plugins for musicians’ websites?
  • How do you integrate and brand yourself from Social Media to your website?
  • And what about SEO?

We’ll be talking about this and more!

Additional Resources for this Interview:

List of Plugins from Josh and Bret:

  • Plugins
    akismet
    easy iframe loader
    tubepress and/or smart youtube
    wp smush.it
    wp dbmanager
    wp super cache
    wp touch (automatically optimizes site for mobile devices)
    nextgen gallery
    all in one seo
    simple google sitemap xml
    google analytics or statcounter
    shareaholic (aka sexy bookmarks)
    contact form 7 + download monitor + email before download = collect e-mail addresses for downloads
    tweetblender
    social media widget
    If you use Genesis Framework:
    genesis simple edits
    genesis simple hooks
    genesis simple sidebars
    genesis slider or wp-cycle (for slideshows)

Additional ArtistsMBA Classes on this Topic

Listen to the Interview:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Read the Interview Transcript

(Transcript coming soon.)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Professional Program
to access this advanced class today ($39/month):


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to access.
Middle Tennessee Music is comprised of C Bret Campbell and Joshua Smotherman:

Our Work

 

Joshua Smotherman, Bunks Media, Middle Tennessee MusicJoshua Smotherman‘s Bio:

Back in 1999, along with a childhood friend, I started writing, producing, and recording full-time as part of the hip hop duo, BUNKS.  With no desire to ever sign a recording contract with a big label, we decided to build our own label and to use the Internet to promote the music.

Back then, Social Media did not exist, but we had services such as MP3.com and Soundclick which allowed us to create profiles, upload music, and share it with listeners across the world.  Forums and Messages Boards were the go-to sites for interacting with the independent music community. Specifically in Hip Hop, large numbers of emcees, producers, and fans spent hours engaging in writing lyrics, sharing recordings, and collaborating on instrumentals.

When Myspace became the most popular social networking site in the U.S. in 2006, we dove head-first into Social Media and began sharing and promoting our music with the Myspace community.

Shortly after, it was YouTube, Twitter, Facebook, ReverbNation, and an ever growing list of social networking services.  It became hard to keep up with everything going on, but we quickly learned that the World Wide Web was changing, growing, and evolving on a daily basis.  It was necessary to learn and maintain flexibility as well as spend a few hours each day reading and researching the latest developments.

The more time we spent with Social Media, SEO, and all the research involved; the less time we had to focus on writing music, booking shows, and releasing albums, BUT…

Other bands, venues, and indie labels noticed our presence and began asking questions. Then they began asking for help. Then somewhere along the line people started paying us for our advice as well as asking us to oversee their Internet Presence (from the Website to all their Social Media accounts).  Things began taking off in unexpected directions but we rolled with the punches and soon realized the music community could use our help.

After years of learning, researching, and throwing ideas back and forth, Middle Tennessee Music was born.

Small Barn Sound, Middle Tennessee MusicC Bret Campbell‘s bio:

C Bret Campbell is owner of Small Barn Sound recording studio in Hillsboro, TN; known for it’s artistic vibe and down home feel. The philosophy at Small Barn is that beauty and integrity of performance comes first. The drive is a desire to see the underdog succeed.

He is also Vice President of Middle Tennessee Music. Founded in 2011 as a merging of Small Barn’s promotion services with those of BUNKS Multimedia, Mid Tenn focuses on independent musicians, labels, venues, publications and web partnerships. Along with free information and promotion services Mid-Tenn act as consultant, webmaster, and online marketing director for bands, artists, indie labels, radio promo companies, and others. We build, host and maintain websites, handle social media campaigns and help build the professional team that an artist on the rise needs.

Bret has been a musician for 35 years, and involved in the music community in some way or another all of that time. He is currently making music, and writing PR and reviews. He covers Social Media forThe Saturday Independent newspaper, the Tennessee music scene for 101 Distribution, and a multitude of topics on Mid Tn and Small Barn Sound. He also organizes and participates in charity concerts for several organizations.

He is blessed to be a happily married father of 3 beautiful children who constantly give him inspiration to be the best he can be.

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Social Media – The Art of Engagement

Artists MBA, Foundation ProgramTwitter, Facebook, LinkedIn, YouTube – OH MY!

Social Media is everywhere and it’s clear that there are some Artists and business owners in the Arts & Entertainment Industry (including the Music Business, Film Industry and Publishing) who are using it to build real world success.  But there are a lot of people who are overwhelmed and confused by it, and whatever they’re doing isn’t working.

I believe that Social Media Marketing offers you an enormous opportunity never before seen.  For the people using it correctly, their success is no accident.  So, how do you apply it to your business?

In this class, we’ll explore:

  • What is Social Media and why do we care?
  • How to use Social Media Marketing as part of your overall marketing plan
  • The Do’s and DON’Ts of Social Media Marketing
  • The differences between Facebook, Twitter, LinkedIn and YouTube and why it matters
  • How to wisely use your time on Social Media

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to access.

Read the Class Transcript

(Transcript coming soon.)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Next Class:

Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$19 per month):

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Facebook Promotion Etiquette

In the last week, 2 people have gone onto my Facebook Pages – Debra Russell and Artists Marketing & Business Academy – and posted that I should check out their Facebook Page or ReverbNation Page.  And my first reaction was – wow, that’s rude.  But then I thought to myself – what if it’s not?  What if, in the world of Social Media, that would be OK?  So, I went on my profile and asked the question, and the unanimous response was – yes, that’s just rude.

Think about it this way – if you were a store owner looking for a way to promote your store, would you go into someone else’s store (even if they weren’t in direct competition with you) and hand out flyers inviting people to your store?  Without at the very least asking permission?  I mean, wouldn’t that just be rude?

So, why do people think it’s OK to do that on my Facebook Page – which is the online equivalent of a storefront?

There are two marketing principles that apply:

  1. If you wouldn’t do it in the real world, don’t do it online.
  2. People buy from the people they know, like and trust.

So use social media to initiate, create and deepen your relationships with your prospects, customers, clients and colleagues.  It’s called relationship marketing.  Sure,  get to know me, even invite me to like your page.  I’m easy to contact on Facebook – I allow n0n-friends to message me.  But don’t do it by advertising on my page.  That’s just rude.

 

An Open Letter to LunarPages

or Why I Recommend Against Using LunarPages to Host Your Website

The last 2 months have been a virtual hell for me (pun completely intended).  Sometime in the middle of May, I started noticing real problems with my website.  I was in the midst of doing a lot of content creation and tweeking to the big overhaul I’d done in February.  But everything was taking so long.  It was hard.  It was frustrating.  But then it got worse.

I started getting complaints from clients, customers and paying Members that they couldn’t access my website.  That it was timing out, locking up, going down.  And so, I filed a ticket with Lunarpages customer service.

Their initial response was to blame my website.  There must be a bad plugin or script causing the problem, because Our server is just fine.  So, I spent time and money, spoke to multiple web programmers familiar with both WordPress and Wishlist Member (the wordpress plugin that runs my ArtistsMBA Program).  And while we did find one bad plugin and deleted it, instead of things getting better, they actually got worse.

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WordPress Website Essentials with Jesse Petersen

artists-marketing-business-academy-interview-with-expertsYou’ve heard me say it again and again, you need your own website. A MySpace, Facebook or ReverbNation page isn’t enough. To succeed in the 21st Century, you must have a web presence all your own.

For most people there are 3 obstacles to creating their own website and in my experience, WordPress solves all three.

In this Interview with an Expert call, I’ll be talking with Jesse Petersen. We’ll look at how WordPress dissolves the biggest website obstacles. And answer the biggest questions you have about creating a WordPress Website that announces your business on the Internet and makes it fun, easy and attractive for your fans, clients and customers to play with you and buy from you.

In this Interview you’ll learn:

  • The three obstacles to a web presence and how WordPress solves them
  • How to get started with WordPress
  • The 5 most important WordPress Plugins

And so much more. Take it from this died-in-the-wool technophobe – WordPress makes the website manageable!  And Jesse makes it understandable!

Additional Resources for this Interview:

Additional ArtistsMBA Classes on this Topic:

Listen to the Interview:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to access.

Read the Interview Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Professional Program
to access this advanced class today ($39/month):


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to access.

Jesse Petersen

Debra Russell, Artists Marketing and Business Academy, internet marketing, Website, WordPress, sales and marketing

Jesse has been using WordPress since “the good old 1.x days” of its development and has seen it grow from something that once took a moderate amount of techno-savvy to choose a theme into the wonderful software that it is now; with one-click updating and uploading. Over the years, he has broken his sites and his themes hundreds of times and learned a new trick every time.

In 2008, he left corporate America to become the Support Manager at iThemes, a theme development shop out of Oklahoma; working remotely from his home in sunny Florida. It was during this time that he encountered thousands of bad WordPress installation issues, server issues, theme issues, and more.  That found him quite the following of people eager to get quick, easy fixes to their WordPress problems and he always seemed to have an answer within minutes.

In February 2009, he went out on his own, forming Petersen Media Group, LLC to launch his own WordPress services company. He currently has over 100 small business and blogging clients from England to Hawaii to Tibet. His services, while very specialized in his area of greatest expertise, draw from many areas of his experience and allow him to be the complete package for those clients who want it all: logos, branding, social media training, and website design and development. This breadth of knowledge makes Jesse an excellent choice for drawing in the big picture for his clients and guiding them in the right direction, whatever their needs are or budget allows: they are certain to get a straight answer.

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Top 5 Twitter Mistakes

I’ve been using Twitter for just over a year, now.  And I admit it, I’m hooked.  Twitter represents an unprecedented opportunity for connecting with your fans, creating new fans and promoting your music or business for little or no money.  But I see a lot of people making the same mistakes over and over.  And it’s such simple stuff to fix.  Here are the top 5 Mistakes and how to fix them:

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How to Get Started on Twitter

Artists MBA, Professional ProgramI’ve done several calls over the last 2 years that refer to Twitter directly or indirectly, and there have been folks on those calls who either JUST started or have not yet started their Twitter account.  If this is you, what are you waiting for?

Feeling overwhelmed and just don’t know how to get started?  Well, this is the class for you.

In this class you’ll discover:

  • How to set up your Twitter account and page to maximize your key words
  • The basic Do’s and Don’ts with Twitter
  • A few irreplaceable tools for Twitter

This is a beginner’s How To class.  I recommend you listen to this class in front of a computer so that you can follow along on the screen.  Also, if you haven’t yet joined Twitter, definitely create your account by going to Twitter and clicking the big yellow “Signup” button.

I look forward to introducing you to this invaluable tool for building your business.

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Read the Class Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Next Class:

Enroll in the Artists Marketing & Business Academy Professional Program
to access this advanced class today ($39/month):


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to access.

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