ArtistsMBA Track 3A – Streamline Business

How to Manage Your Marketing – The Contact Management System

Artists MBA, Professional ProgramMarketing is creating an environment in which people feel comfortable enough to buy from you,  over and over again.

Sounds like a great idea, right? But what exactly does that mean in terms of day to day actions?  And how do you systematize creating that environment?

Does this sound familiar?

  • You’ve got a pile of business cards on your desk, but you don’t really know what to do with them.
  • Picking up the phone to make marketing calls is terrifying because you don’t really know who to call or what to say when you get them on the phone
  • You know you promised somebody something, but don’t remember who or what or when
  • A prospective customer/client/fan tells you to call back in three months and you promise to, but you know you won’t remember

These are all symptoms of a poor contact management system (or CRM – Customer Relations Management System)!  There’s nothing wrong with you, it’s the system that is lacking!

In this class you’ll learn:

  • Why you need a Contact Management System (and why your memory isn’t enough!)
  • The Key Components of an effective Contact Management System
  • How your Contact Management System feeds into and energizes your larger Marketing Plan
  • A review of some of the 3rd party apps out there and how to choose the right one for you

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

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Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):

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Systems Creation – Work Smarter, Not Harder

Artists MBA, Foundation ProgramDefinition of Systems:
A set of detailed methods, procedures, and routines established or formulated to carry out a specific activity, perform a duty, or solve a problem.
BusinessDictionary.com

Underlying your productivity (or lack of it) lies the effectiveness of your systems.  Many creative people struggle with business, not because they don’t know what to do, but because they haven’t created systems that operate in the ways they organically think.

Creating systems for your business will allow you to:

  • Streamline your methods and maximize your time
  • Create repeatable and sustainable results
  • Keep your promises to yourself and others
  • Reduce your stress!

In this class, you’ll learn:

  • How systems facilitate (not limit!) creativity and set you free
  • How to identify good candidates for systems creation
  • How to design and implement systems procedures

A system will take time to create – but once created will save you time every time.  And the biggest advantage is that once you’ve created a system for an activity – you will be able to delegate it and know that it’s being run the same way you would run it!

Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access the following classes today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

 

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The Art of Outsourcing – An interview with Tiamo De Vettori

Artists MBA, Professional ProgramThis month we interviewed the LA Music Awards’ Male Singer/Songwriter of the Year, Tiamo De Vettori, on The Art of Outsourcing – how to get volunteers to enthusiastically do the things that you don’t like to do.

He also touched on cross promotion – how to minimize your work and multiply your fan base, and on creative ways to make money in the music industry (and other arts fields).

Additional Resources for this Interview:

Additional ArtistsMBA Classes on this Topic

Listen to the Interview:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Read the Interview Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Additional Class Materials:


Enroll in the Artists Marketing & Business Academy Professional Program
to access this advanced class today ($39/month):


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to access.

Debra Russell, Artists Marketing and Business Academy, Tiamo de Vettori, outsourcing, music business, music promotion, relationship building, team building, Contact Management, Time Management, OrganizationTiamo De Vettori

For music fans who want to feel connected, inspired, uplifted, and part of something bigger, we’ve found the artist for you. Often described as a cross between Jason Mraz and John Mayer, motivational acoustic-pop singer/songwriter, Tiamo De Vettori, was recently named L.A. Music Award’s “Male Singer/Songwriter of the Year” & San Diego Music Award’s “Best Songwriter”. Tiamo has been featured on FOX, CBS, NBC, and MSNBC and recently performed on stage at the Jimmy Kimmel Show. With a powerful voice, captivating stage presence, compelling lyrics, and melodies impossible not to sing along to, fans around the world have gravitated to Tiamo’s positive vibe and love for life.

Something that makes Tiamo so unique is that he is also a motivational speaker who combines his on-stage charisma with his inspriring personal stories, orginal songs, and acoustic guitar. Tiamo has performed and spoken to over 32,000 people around the country at seminars, trainings, colleges, and conferences, and has shared the stage with best-selling authors and speakers such as T. Harv Eker, Les Brown, Lisa Nichols, and Dan Millman. Tiamo has moved audiences since he was seven years old. During his childhood, he had the extremely rare opportunity to perform and tour the world with his Italian father, Franco De Vettori, an international opera singer.

Despite growing up on stage, Tiamo’s career as a singer/songwriter didn’t quite materialize until he intuitively hopped on a Greyhound bus headed for Virginia…just a few days after graduating from the University of Arizona. Shortly after, a close friend who had read Tiamo’s poetry and heard him sing, insisted that he explore the combination of songwriting and performing. Needing a friendly push, Tiamo had a hard time turning down his friend’s eventual offer to buy him a guitar as long as he kept one promise to his friend — get the guitar, let it sit in your living room, and as Tiamo’s friend put it, “the songs will just flow out of you”. Surely enough, Tiamo looked at his new guitar one rainy night, picked it up, and without any previous guitar experience, “accidentally” wrote his first song.

Tiamo has climbed to #4 and #18 on the Australian top 40 radio charts and is receiving radio play in 12 countries including the U.S. Aside from his international success, Tiamo can be found performing at some of the most popular venues in his home town of San Diego such as the highly celebrated Humphrey’s by the Bay, large college campuses including the University of California San Diego and San Diego State University, and other highly regarded venues such as the House of Blues, the Belly Up and Hard Rock Cafe. He has also performed live on San Diego’s most-watched morning news shows, News Channel 8 and News Channel 10, and and has been featured on some of Southern California’s most popular radio stations such as KPRI 102.1 FM.

With the international release of his CD entitled “Back to Love”, a vision of creating positive change in the music industry, and a gravitating persona, you can’t help but cheer on this modest, rising star.

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