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How to Create Buzz and Stimulate Word-of-Mouth Marketing, An Interview with Bob Baker

March 25, 2009 By 2 Comments

On this call, author and speaker Bob Baker dissected and examined buzz and the elusive qualities that create ideas that spread. Here are just some of the topics Debra and Bob discussed:

  • The four stages of successful viral marketing
  • Lesson from the book “Made to Stick: Why Some Ideas Survive and Others Die”
  • The 3 things an effective brand identity must communicate to cut through the clutter
  • The role of innovators and early adopters
  • Buzz marketing secrets from “The Secret”
  • How to make your talents and creativity “spreadable”

Bob Baker is an author, musician, and workshop leader who is dedicated to helping musicians, authors, and creative people of all kinds get exposure, connect with fans, and increase their incomes through their artistic passions. Bob’s books include “Guerrilla Music Marketing Handbook,” “Unleash the Artist Within,” “Branding Yourself Online,” “Self-Publishing Success Secrets,” and more.

For hundreds of music marketing tips, visit Bob’s website http://thebuzzfactor.com

Resources:

Books:

Membership Classes:

Listen to the call:



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Filed Under: Blog Post, Music Sales and Marketing, Sales and Marketing, Sales and Marketing Classes, Social Media Marketing, Step 5: Generate Traffic Classes, Writing Tagged With: , , , ,
  • http://damiansol.com Damian Sol

    This was a great class! I got a lot out of it. And not just because I was the only person asking questions. =)

    Fantastic class! Download and listen, good people.

    Damian

  • http://www.songsofsingingbird.com Linda Burk

    I was on the call with Bob and found it a valuable use of my time. Bob is so down to earth and easy to listen to. He sincerely cares about helping creative people increase their marketing skills. Also, I had his book, “Guerilla Music Marketing” in front of me, and it added to the information he was sharing.