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Artists Marketing & Business Academy

Are you looking for success in the Arts and Entertainment Industry?

(the business of music, film and TV, visual arts and writing)

Are you frustrated by how hard it seems to make a satisfying living doing what you truly love? Don’t you wish there was a

“How to” Guide for Success?

If you dreamed of being a successful doctor, the steps would be clear. The path has been laid out. But in the highly competitive Arts and Entertainment industry there are no clear steps and the path seems to be secret, hidden, confused and riddled with land mines!

In the constantly evolving worlds of the Music Business, Film and TV Industry, Visual Arts and Writing, there is no one, clear, simple path to success. Instead, there are so many! And your version of success may look very different from someone else’s.

Is that a terrible problem or a happy opportunity?

If you do what everyone else is doing, you’ll be one of many small fish in a crowded pond, fighting for what seems to be extremely limited resources. And if your definition of success is different than theirs, your actions may be misguided.

There are a lot of programs teaching you the craft of your art. How to write a great song. How to make a brilliant movie. How to write a successful screenplay or novel.

The skill training I see most commonly missing is how to be an entrepreneur. How to run your business successfully, sustainably and in line with your values. And that’s what you’ll learn through the Artists Marketing & Business Academy Program!

Testimonial From Zupe, Musician and Composer

Ready to Register? Check out the 3 Program Levels

The Mission of Artist’s EDGE is to help you clarify your own personal vision of success and create an effective path to it. A path that suits your personality, values, and lifestyle.

3 Keys to Success

Success Key #1 – Skills

The Artists Marketing & Business Academy gives you access to the training that’s perfect for you, your talents, preferences, needs, and desires. With 3 levels of training, you will learn:

  • How to market yourself
  • How to promote yourself, your music, your band, your art
  • How to use Social Networking to create a list of raving fans
  • And what to do with those fans once you’ve got them
  • How to manage your time effectively
  • How to manage your finances
  • How to manage multiple projects or even multiple businesses
  • How to deal with fear, overwhelm, and criticism
  • How to believe in yourself and your own success
  • How to develop yourself as a business savvy, entrepreneurial artist

Private clients pay thousands of dollars to get the support they need to create a successful life doing the work they are passionate about.

“I’ve been working the ‘S.P.E.C.I.A.L.’ steps outlined in the “The Roadmap to Success” call and am having a great time doing it. Inventive, inspiring and creative stuff that’s taking the drudgery out of the business side of this stuff. ‘S.P.E.C.I.A.L.’ turns out to be a great acronym for creating that road map (read: smart strategy) – one step-at-a-time, in “chewable chunks” that are manageable without sacrificing Big Visions.”
-Jean Synodinos, Musician

These classes are stuffed with vital information on topics like:

  • How to survive (and thrive) without selling out or burning out
  • How to manage your time, and keep all the balls in the air
  • How to get past your own road blocks, fears and uncertainty
  • How to build relationships with the contacts that matter, and get real results
“Here are just a few words of gratitude and praise for all that I learned in just the short time we have worked together. I thank you so much for the tools of time mapping and setting boundaries. Adopting new methods of self-awareness and empowerment have allowed me to permit myself to succeed. Now I know that I am in charge. My present is suddenly brighter, and the best is just ahead.”
Billy Jumper, DJ at WJFF Radio Catskill
  • How to manage your money and quit your day job (if that’s what you want)
  • How to create your career to fit your own vision of success
  • How to market yourself ethically, effectively and consistently

and so much more.

How much does it cost? Drop down to see the 3 Program Levels

Success Key #2: Support

Look, nobody gets there alone. One of the key components to creating success is having support around you. Most artists feel like they’re in this game alone. Including Artist’s EDGE on your TEAM will make a world of difference in how this process feels to you helping you shift from struggling to soaring, so that you can begin to enjoy this Journey.

“I downloaded all the Quick Start calls and listened to them in one long drive. FABULOUS way to re-energize. It really is making interesting differences. I’ve been trying to figure my goals and 5-year plan for the non-music parts of my life, and it is opening up other opportunities that fit many more of my diverse interests together, expanded.”
Gigi Johnson, Executive Director, Maramel; Soprano and Comedienne

The Artists Marketing & Business Academy gives you three sources of support on your journey to the life of your dreams.

  • The Artists MBA Members-Only Discussion Group gives you a forum to ask for support from other like-minded Artists MBA Program Members.
  • Get personalized solutions and support from Certified Business Coach, Debra Russell, through The Monthly Ask Coach Debra call, with opportunities for monthly private consultations through email for Professional Program Members and through laser coaching for the Professional Mentorship Program.

Read about the 3 Program Levels

“I just want to let you know how important Artist’s Edge is to me. I was in a challenging work situation and your Artists MBA calls were one of the things that balanced me. I listened to the recordings of your calls in my car on the way to or from work and they really helped to keep me going. I listened to some of them twice!”
Kate Ruddle, Visual Artist and Sculpture
“Last week I had a gig in Tennessee, and I downloaded a bunch of the recorded calls from the Artists MBA onto my iPod, to listen to while traveling. They are all very valuable. You really opened my eyes to the options. Thanks. I have been feeling a little trapped, but now I am excited, and feel I can do whatever I want. This is a wonderful and inspiring feeling.
Sue Carney, composer, performer, music producer

Success Key #3: Luck = When Opportunity meets Preparedness

We’ve all heard the stories of how So-and-So got their big break just by being at the right place at the right time. But the truth is that luck is much more dependent on you than you might think.

Opportunities are around you all the time. But unless you are prepared, you will probably not even notice them.

“The Law of Attraction without action is the Law of Attr” Debra Russell

So your job is:

  • Be clear about your goals and vision
  • Create a plan to reach your goals and vision
  • Take all the actions you see to move you to your goal
  • Prepare yourself by building your skills and creating your business systems
  • Stay open, trusting that the opportunities are all around you – so you can recognize them when they show up
  • Prepare yourself by getting yourself out of the way, so you can easily evaluate and recognized the right opportunities.
  • AND TAKE ACTION ON THE OPPORTUNITIES THAT ARE RIGHT FOR YOU!

The Artists Marketing & Business Academy is here to train you, support you, and empower you to take advantage of your opportunities and create success on your terms. And to celebrate with you on each step of your journey.


Get Started!

A Personal Message from Debra Russell:

I am passionate about my Members. I created this program because I know that not everyone can swing private coaching. And I also know that some people prefer to work on their own at their own pace.

What I believe is that most artists never reach the level of success that their unique talents and creative skills merit. And that’s usually due to a lack in their Foundational skills, business savvy and/or entrepreneurial mindset.

I know that I can help you develop in all three of these areas and that’s what I’ve committed my life to. The elimination of the “Starving Artist” syndrome and the creation of powerful, successful and empowered professionals who go out and impact the world.

3 Program Levels:

Here’s the Overview:

Level One – Foundation Program – $5 for first 10 days/ $29 Monthly Subscription

Level Two – Professional Program – $10 for first 10 days/ $49 Monthly Subscription

  • All Foundation Program Benefits
  • Advanced classes on the 8 Steps to build a Multiple Streams of Art/Music Income Business
  • Interviews with Experts on all aspects of Business and the Arts & Entertainment Industry
  • Advanced classes (some video) on the foundation level skills introduced in the Foundation Program
  • 1 eMail coaching question per month with Debra Russell, Certified Business Coach

Level Three – Professional Mentorship Program – $79 Monthly Subscription

  • All Foundation Program Benefits
  • All Professional Program Benefits
  • Periodic Mastermind Group Chats
  • A MONTHLY 15 Minute Private Laser Coaching Consultation with Debra Russell, Certified Business Coach! (Non-members pay $200 per 1-hour session)

Program Comparison Chart:

Need more details? Here they are!

All Foundation Program Participants receive:

  • Toolbox Classes – Certified Business Coach, Debra Russell, delivers Master Audio Classes to help you develop the skills necessary for you to achieve success. New classes are offered as live telephone teleclasses (conference calls).

Thanks to this month’s Artists MBA call, I saw clearly how I stop myself. I procrastinate and then I use that procrastination to beat up on myself, get scattered, overwhelmed and don’t even know where to start.

During the call, I had an epiphany. I need a system to deal with everything. And yet, while I set up that system, that voice in my head was screaming how the schedule would be restrictive and stop my inspiration and my creativity.

But I trusted you and I persisted. And I’m here to tell you, it works. It’s amazing. Instead of having all these responsibilities weighing me down and stopping the flow… everything is done, or has its time/place. I feel lighter, more energized… and tons more inspired. I am just so grateful to Artist’s EDGE for pointing me to the right path with this tool.
Vikki Flawith

  • Monthly Ask Coach Debra Session – Each month, Debra will answer your individual questions in an open forum conference call. You will get the personal attention you need to break through and you will learn from others as they get their questions answered. While these live calls are open to the public, Artists MBA Participants’ questions are given priority.
  • Recordings of Past Classes and Ask Coach Debra Sessions – Even if you can’t make the live classes because of your time zone, work or touring schedule, you can download or listen to them later at your convenience. All Toolbox Classes and Ask Coach Debra Sessions are available on the Web Site within a day or two. Non-ArtistsMBA participants in the Ask Coach Debra sessions must purchase the recording of their calls – you get them FREE!
  • Members-Only Email Discussion Group – You’ll have the opportunity to network, commune, ask questions of, and in general play with your fellow ArtistsMBA Participants. This is the place to share your wins, ask for support through the tough times, and enjoy the camaraderie, creativity, and combined brilliance of this vibrant community.
  • Discounts and Additional Member Benefits – You receive a discount on Artist’s EDGE Products. In addition, you are on the cutting edge of products, workshops and other tools and technologies that Debra is working on. And, from time to time, you’ll have access to other public programs at a significant discount.

Register for the Artists Marketing & Business Academy Foundation Program

Professional Program:

ALL THE BENEFITS OF THE FOUNDATION PROGRAM

PLUS

  • Advanced classes on the 8 Steps to a Multiple Streams Business. Debra has taught the Multiple Streams Business concept to sold-out rooms internationally. This powerful business model has had a profound impact on the artists who implement it into their businesses.

“This much IS true … Multiple Streams of Music Income changed my thinking. So much so, that it’s automatic now. I create something and right away I’m considering all the possibilities of exploiting it. Is this a song for my CD? Can it be used in film & television? (Especially if I mix an “instrumental” version) Would multiple styles of the same song sell more? Sheet music? etc.

This, to me, is a HUGE benefit, because it’s no longer an “all or nothing” mentality. If one method isn’t making money, there’s probably three or four other approaches that do. I’m not putting all my fears and expectations into one song for one moment of time! That makes life a lot less stressful.

If I didn’t make a dime, I would still make the music. But when I actually receive something in return for my art, then perhaps that’s acceptance. And we all want that. Multiple Streams of Music Income makes my life’s work seem worthwhile, because I can think of multiple opportunities to be “accepted.” And I do so automatically. It’s way cool, Debra!”
Zupe, Musician and Composer

  • Interviews with Experts on all aspects of Business and the Arts & Entertainment Industry – Experts in Social Media Marketing, PR, Marketing and Sales, Organization, WordPress Websites and Website Design, and so much more!
  • Advanced audio and video classes on the Foundational skills introduced in the Foundation Program - for when you’re ready to develop mastery in these skills!
  • Email Coaching – 1 question per month answered via private email with Debra Russell. You could use this to streamline your research, get feedback on sales and marketing materials, get coaching on an issue or project your struggling with.

Register for the Artists Marketing & Business Academy Professional Program

Professional Mentorship Program:

ALL THE BENEFITS OF THE FOUNDATION PROGRAM

PLUS

ALL THE BENEFITS OF THE PROFESSIONAL PROGRAM

PLUS

  • Periodic Mastermind Group Chats – Stop working alone. Together we will brainstorm and help each other as we build our Multiple Streams businesses together!
  • A MONTHLY 15 Minute Private Laser Coaching Consultation with Debra Russell, Certified Business Coach! This private consultation is NOT a group call. It is a private 1-1 consultation by either telephone or skype every month that you are a Professional Mentorship Program Member. You will be able to sign yourself up for a time that fits your schedule and submit your questions in advance to take greatest advantage of your time with Debra. You will receive an mp3 recording of the call for your reference.

Register for the Artists Marketing & Business Academy Professional Mentorship Program

Who Should Not Join

If you are looking for someone to take the responsibility of creating your career off your shoulders, this is not the place for you. If you are under the mistaken impression that all you need is an agent, book deal, record deal, manager, or studio who just believes in you and then you can relax and let them take over, this is not the place for you.

Bottom Line, this is your career, your success, your life. Artist’s EDGE is here to show you how to make the most of it. But it is up to you to create the dream and build your career. No matter how many agents and managers you have, it will always be your career. And in this DIY world, if you’re not willing to work for it and fight for it – no one else will be either.

Who Should Join

If you are ready to embrace success and have fun while you learn and grow, this is the place for you. If you are ready to take action, to play full-out, and to take risks, we’re ready to teach you what you need to know to create success on your terms.

Private clients pay hundreds of dollars each month for the same information you’ll have access to in the Artists Marketing & Business Academy.

Still not sure if this is the right place for you? Try it out! You can try the Artists MBA Foundation Program and have access to all the benefits for 10 days for only $5.

Get started for only $5.

And you can cancel at any time if you don’t find the Program to be what you expected or more. You can also upgrade or downgrade when the time is right for you.

At the end of the 10 day trial period, unless you cancel, you will be automatically charged the monthly fee. And you’re still free to cancel at any time, if you feel the Artists Marketing & Business Academy is no longer serving your needs.

So what are you waiting for?

IT’S ONLY $5!!

You Really Can’t Afford Not To Invest In Yourself