The Artists Marketing & Business Academy began in the Fall of 2005 and Debra has been recording at least one Toolbox Teleclass a month ever since. Many of these classes have also been delivered as live workshops and can be combined or expanded. You can see more classes at Artists Marketing & Business Academy Foundation Program Classes. If you would like Debra to deliver one of these classes to your group of 40 or more people, please contact her. Her prices are reasonable!
Here is a list of the Toolbox Teleclasses currently available for the Artists Marketing & Business Academy Professional Program. More content is being added all the time. Suggestions are always welcome!
Multiple Streams of Art/Music Income
A class in it’s own right, that has been further developed with classes for each of the 8 steps. Classes are being added all the time
Step 1: Choose Your Niche
My business is with my niches.I was so happy when I listened to this teleclass. I got that feeling that I often get when I know that I am finally receiving what I’ve been searching for; what I knew was true but didn’t have any personal experience with…when faith becomes fulfillment.
About a month and a half ago I began thinking, “Hey, I don’t need to be doing everything and be with everyone. I can find people who I like and that like me and make my life with them.”
That’s the essence of niches and the paradigm shift that MSOAI (Multiple Streams of Art Income) is built upon was like finding a hidden pathway that I knew existed although I never saw it and wasn’t taught it.
Dominique Hayes, Benicia, CA
Step 2: Elicit Problems
Step 3: Find Solutions
Step 4: Choose Packaging
Step 5: Generate Traffic
Step 6: Convert Prospects
Step 7: Strengthen Relationships
Step 8: BOP Positioning
Advanced Classes in Foundational Areas
Foundation Program Classes in the corresponding categories are PREREQUISITES for these classes
Time Management and Organization
- Time Management Bookends – A Framework for Success
- Project Management – The Performance Results Description Tool
Marketing, Sales and Promotion
- How to Integrate Social Media into Your Multiple Streams Business
- How to Manage Your Marketing – the Contact Management System
Interviews with the Experts
Music Industry Experts (Much of this knowledge translates for other businesses)
- Creating Your Niche – A Conversation with Nancy Moran
- Booking Strategies: 4 Simple Steps to Turn Cold Calls into Referral Calls, an Interview with Jeri Goldstein
- Website Maximizer: Is your website selling you? – Jeri Goldstein, Special Guest Lecturer
- Self Promotion for Performing Artists with Peter McDowell
- Social Media – An Interview With Ariel Hyatt, CyberPR
- Succeed in the Arts Business – an Interview with Gilli Moon
- The Shy Singer an Interview with Vikki Flawith,
- How to Create Buzz and Stimulate Word-of-Mouth Marketing, An Interview with Bob Baker
- The Art of Outsourcing – An interview with Tiamo De Vettori
- Twitter for Artists – An Interview with Carla Hall
- How to Build Your List with Elizabeth Edwards
- Music Licensing with Sarah Gavigan
- Copyright and Trademark Basics with Jeff Fabian
- WordPress Websites for Musicians – An Interview with Middle Tennessee Music
- Music Marketing in the Real World – An Interview with Michael Brandvold
General Business Experts
- WordPress Website Essentials with Jesse Petersen
- Interview with Patrick Schwerdtfeger, Internet Marketing Expert
- Ask The Organizer – An Interview with Joshua Zerkel, Certified Professional Organizer
Visual Arts Experts
- Alternative Marketing for Visual Artist – Martha Zlatar, Special Guest Lecturer
I enjoyed Martha Zlatar’s presentation very much. I got a lot out of it and appreciate you sponsoring a call that focused on visual artists.I’m almost always able to take the information I hear on calls that focus more on the music industry and translate them into many useful ideas for myself as a visual artist.
Roxanne Worthington, Fine Art Photographer
Of course new classes are being added every month! Don’t miss out!
Click here to see Classes available for the ArtistsMBA Foundation Program
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