The Administrative Hat includes everything you need to run your business efficiently and effectively including:

If another department isn’t working well – it’s often because you’re missing something in the administrative department.  Look here first!  Remember it is just as important to work ON your business as it is to work IN your business.


  • 15 Ways To Offer Truly Constructive Feedback Whether it’s positive or negative, formal or informal, any type of feedback from a supervisor or colleague can clue an employee in on where they stand performance-wise. And the right feedback can help them improve significantly.  So how can you provide good and constructive feedback without making the recipient feel personally attacked? Fifteen members of Forbes Coaches Council ...
  • Business Management for the Creative Mind Or How to Run Your Art/Music Business How many times have you thought to yourself — I’m an Artist. I’m just no good at business! In this dynamic, interactive workshop, I’ll dispel this myth and help you identify and apply your unique talents to create a successful business without sacrificing your art or your integrity.
  • Copyright and Trademark Basics an Interview with Jeff Fabian Trademark and copyright protection are fundamental components of a sound business strategy for all artists and professionals in the Music Business, Visual Arts or Film and Television Industry. But do we have to be lawyers to understand the basics? Jeff Fabian says “NO!” and he is going to going to prove it to us in ...
  • Create and Maintain Your Team Are you sick of doing it all alone, but the idea of delegating to someone else overwhelms or confuses you? Do you have people working for/with you – agents, managers, assistants, web designers, etc. – but you’re unsure how to work with them? Or even worse, you feel like you’re working for them, not ...
  • Debra Recommends Google Apps for Business Google Applications is a web 2.o solution for email, calendar and more. I’ve been using it for my business for about 9 months now and I’ve been very happy so far. I was using Microsoft Outlook, but when I would search for an email it would literally take 5-10 minutes. And with ...
  • Debra Recommends Session Singing In Hollywood Kick-start your Music career the right way with Session Singing in Hollywood.The information in this e-book is worth hundreds of thousands of dollars of potential income in the music business! This e-book is a gold mine of information.
  • Debra Russell Recommends Indie Band Manager My friend, Charlie Cheney, designed this system based on filemaker Pro for his own career in music.  But when he saw how many musicians, agents and other professionals in the music industry needed this product, he made it available to the public. This program is a comprehensive contact management, booking and tour management system. And I have ...
  • How to Manage Your Marketing – The Contact Management System Marketing is creating an environment in which people feel comfortable enough to buy from you,  over and over again. Sounds like a great idea, right? But what exactly does that mean in terms of day to day actions?  And how do you systematize creating that environment? Does this sound familiar? You’ve got a pile of business cards on ...
  • How to Write the Dreaded Business Plan “By failing to prepare, you are preparing to fail.” Benjamin Franklin We’ve all heard this quote, and yet, we struggle and resist against writing a business plan. For most artists and creatives, there’s the myth that the plan will cramp your creativity. But what my private clients discover over and over again, is that the plan ...
  • Systems Creation – Work Smarter, Not Harder Ever feel like a rat on a wheel, spinning and spinning and not getting where you want to go? A great way to get off the wheel is to set up systems that automate your business. Anything you do more than twice in your business will be easier, faster, and simpler to delegate if you ...
  • The Art of Outsourcing – An interview with Tiamo De Vettori This month we interviewed the LA Music Awards’ Male Singer/Songwriter of the Year, Tiamo De Vettori, on The Art of Outsourcing – how to get volunteers to enthusiastically do the things that you don’t like to do. He also touched on cross promotion – how to minimize your work and multiply your fan base, and on ...
  • Transitioning to Full-time With Your Art/Music Business Whether you’re working a day job in the corporate world or teaching within your craft to sustain yourself, many artists and musicians dream someday they will earn enough to go full-time with their art. And just as many have given up on that dream, because it seems out of reach. Or because they tried to ...
  • Working Smarter, Not Harder In February, we did a call for the Artists Marketing & Business Academy called, “Create Systems – Work Smarter, Not Harder” to begin to address one of the key mistakes artists make in their business. The essence of this mistake is to think of yourself in terms of a self-employed freelancer, going from gig to ...

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