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15 Ways To Offer Truly Constructive Feedback

Forbes Coaches Council

Whether it’s positive or negative, formal or informal, any type of feedback from a supervisor or colleague can clue an employee in on where they stand performance-wise. And the right feedback can help them improve significantly.

How to Manage Cash Flow for Your Art Business

Artists MBA, Professional ProgramDo you know the number 1 reason businesses fail?  Cash Flow. Or to use business terminology, insufficient capital or operating funds.

Knowing how to manage your finances (business and personal), manage your cash flow and plan your cash flow management is critical to your success.

In this class Debra will show you how to take your business beyond the gig-to-gig, sale-to-sale mentality and build a financial foundation that generates prosperity and a sustainable career. Are you ready for the big time?

You’ll learn:

  • How to break out of the time for money trap
  • How to plan for the cyclical nature of your cash flow
  • The difference between good debt and bad debt
  • The benefits of separating your personal and business finances
  • How to make the most of your tax deductions
  • Getting your financial house ready for the big time!

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access the following classes today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

(Transcript coming soon.)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

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Multiple Streams Step 8: BOP Positioning

Artists MBA, Professional ProgramThe final step of the Multiple Streams of Art / Music Income process, establishing your BOP (Bold, Outrageous, Provocative) Positioning, is bigger than your Branding, or your USP (Unique Selling Proposition).

Your BOP Position is about who you are and what you stand for as an artist, as a business and as a human being.

What is Your Purpose?

In this Class, we’ll discover:

  • What is a BOP?
  • How some artists are using their BOP to make a difference in the world
  • 3 Key questions to help you identify your BOP
  • How do you use your BOP to build your Multiple Streams of Art / Music Business?

Your BOP is your BOLD OUTRAGEOUS PROVOCATIVE statement of who you are and what you stand for.  What is your BOP?

Additional Resources for this Class:

Prerequisite Classes:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA foundation, professional Program members only. Click here to access.

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Copyright and Trademark Basics an Interview with Jeff Fabian

artists-marketing-business-academy-interview-with-expertsTrademark and copyright protection are fundamental components of a sound business strategy for all artists and professionals in the Music Business, Visual Arts or Film and Television Industry. But do we have to be lawyers to understand the basics? Jeff Fabian says “NO!” and he is going to going to prove it to us in this month’s Interview with an Expert!

 

In this class you will learn:

  • The difference between Copyright and Trademark and how it pertains to you as an Artist
  • How to protect your rights as an Artist
  • How to avoid costly errors when using other people’s intellectual property (e.g. covering a song)

Protecting your work and your brand identity is critically important to your success.

Additional Resources for this Interview:

Listen to the Interview:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Read the Interview Transcript

(Transcript coming soon)
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Enroll in the Artists Marketing & Business Academy Professional Program to access this advanced class today ($39/month):


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Jeff Fabian

Jeff Fabian is the owner of Fabian, LLC, a boutique law firm that assists musicians, creative industry professionals and entrepreneurs in trademark, copyright and contract matters. His experience includes copyright registration maintenance and licensing, trademark protection and enforcement, and contract drafting and negotiation for record deals, music licensing agreements, online music distribution, and more. Visit fabianwrites.com for more information, or follow Jeff on Twitter: @fabianwrites.

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Don’t be a Needy Artist

Fair warning – this is a rant.

Over the past few years, since I started doing the Ask Coach Debra Calls and being more active on Twitter and Facebook, I’ve had many encounters that go something like this:

Needy Artist – How do I get an Agent/Manager/ Gallery Rep (for visual artists), etc.?

Me – Why do you want one?

Needy Artist – Well, I need someone to help me with my career!

Me – Can you make a living from 10-20% of what you are currently earning?

Needy Artist – What? NO! Why?

Me – Well, why would an Agent/Manager/Rep take you on?  If they can’t make a living representing you?

Needy Artist – But I expect them to build my career for me, so they can then make a living!

In other words – this person wants someone else to save them.  They want the easy way out, the short-cut.  They want someone else to build their career for them.  This makes me crazy!!!!

Why would anyone do that?  Why would anyone take on an artist who is too lazy, too self-involved, to entitled to take responsibility for their own career?  Short answer?  They wouldn’t.  But these folks want me to go to my contacts and hook them up.  Why would I do that?

Does this sound familiar?  Have you wanted someone, some white knight on a great steed, to come into your life and take over the hard, hard work of building your career, so you don’t have to?  Sounds nice, doesn’t it?

But be careful what you wish for – I can’t tell you how many stories I’ve heard of artists losing their life’s savings because they abdicated responsibility for the career, their money, their success to someone else.  Someone who promised to do all the hard, boring, confronting, uncomfortable work of managing their career.  And they did that, only to abscond with the money they created for the artist, when that artist had relaxed into the relationship and stopped paying attention.

Of course that doesn’t happen to everyone and it’s not to say that every manager or rep is unsavory or dishonest.  But when faced with both temptation and a lack of oversight even the most honorable may give in.

So if this blog post hits home and you see yourself in that “Needy Artist”, what should you do?  You need to learn how to create your own career and take 100% responsibility for your results.  Because even when you get to the point that it is time to work with an agent or manager, you need to know enough about what they do, so you can hold them accountable and give them guidance about what kind of career you want.

One of my favorite blog posts recently is this one from Dean Ogden on ScoreCastOnline – where he talks about how to know if you are ready for success in the music industry.  I’d use it as an assessment tool.  Some of the items are business and craft skills and some are internal skills and emotional intelligence.

And come to me to learn those skills and implement them to create a successful business.  But don’t expect me to do it for you.  That’s not my job.  It’s not the Agent or Manager’s job either.

Money Management: Building Your Financial Foundation

Artists MBA, Foundation ProgramMany of us think our trouble with money is that we just don’t have enough.

If we had more money, our problems would disappear. But the vast majority of lottery winners are broke within 3 years.

The problem isn’t the money – it’s how we think about, manage, and use this essential resource.

“Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver.” – Ayn Rand

In this class, you’ll learn how to:

  • Shift your internal beliefs to become a money magnet
  • Apply the S.P.E.C.I.A.L. action plan to your unique goals to achieve financial freedom and success
  • Build systems to streamline your money management
  • Design a game plan that produces and sustains financial freedom

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access the following classes today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA foundation, professional Program members only. Click here to access.

Next Class:

How to Write the Dreaded Business Plan

Artists MBA, Professional Program“By failing to prepare, you are preparing to fail.” Benjamin Franklin

We’ve all heard this quote, and yet, we struggle and resist against writing a business plan. For most artists and creatives, there’s the myth that the plan will cramp your creativity. But what my private clients discover over and over again, is that the plan empowers your creativity and just makes life easier.

To be clear – the method I’m teaching won’t result in a 60 page business plan to get financing from a bank or Angel Investor. This is a plan you will use to guide you to create your successful business. If luck is truly when opportunity meets preparedness, your business plan is the first step to prepare for success! In this class, we’ll explore:

  • Why you want to write a business plan
  • The key components in your business plan
  • How to use a business plan to move forward in your career

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access the following classes today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA foundation, professional Program members only. Click here to access.

Next Class:

Multiple Streams Step 6: Convert Prospects

Artists MBA, Professional ProgramA lot of marketing and sales programs talk about how to Drive Traffic – and we cover that critical area in Step 5.  But if all you do is get people to “Like” your Fan Page or even sign up on your email list – you will not succeed.

The key to success in your business is to engage with your prospects.  You must convert them into customers and from there into clients and fans.  So how do you convert prospects into customers, clients and fans?

In this class you’ll learn:

  • The importance of WIIFM
  • How to build rapport to create a buying environment
  • How to overcome your resistance to asking for the sale

Having big numbers on your Facebook Fanpage, Twitter followers, MySpace page or even your email list won’t fill the seats, pay the bills or create your successful career.  You have to convert prospects into customers.

Additional Resources for this Class:

Prerequisiste Classes:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA foundation, professional Program members only. Click here to access.

Next Class:

Transitioning to Full-time With Your Art/Music Business

Artists MBA, Foundation ProgramWhether you’re working a day job in the corporate world or teaching within your craft to sustain yourself, many artists and musicians dream someday they will earn enough to go full-time with their art. And just as many have given up on that dream, because it seems out of reach.  Or because they tried to go full-time but ended up having to return to the day job, because they just weren’t earning enough to sustain themselves and their family. I’ve worked with many private clients in different lines of work to make that leap from part-time to full-time in their businesses.  And I’ve found that the process for success through this transition is similar no matter what business you’re in. In this class, you’ll learn:

  • The 3 biggest mistakes to avoid during your transition
  • The 3 things you MUST have in place before making the leap
  • How to know when you’re ready to make the transition
  • How to sustain your new level once you’ve made the leap.

If you think you know what it will take to succeed as a full-time artist, join me in the class.  You might be surprised!

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access the following classes today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


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Next Class:

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Debra Recommends Investing in Women

Free Business Resources

Resources for Women Entrepreneurs, Grants, Scholarships, Business Resources, Networking, Free Information, Internet Marketing, Business Opportunities.

Investing in Women is a place for Empowering Women through education and appreciation.  The goal of this site is to invest in Women around the world from big cities to remote communities.

The main goal of Invest In Women is to give information and access to articles and issues concerning women today.

Using a micro grant program for women business owners in the USA, and investing in women, who are often the caregivers of the home, they feel they can show children that both women and men can provide for the family in a financial manner.

Check out Investing in Women (resource no longer available).