How to Manage Your Marketing – The Contact Management System
Marketing is creating an environment in which people feel comfortable enough to buy from you, over and over again. Sounds like a great idea, right? But what exactly does that mean in terms of day to day actions? And how do you systematize creating that environment? Does this sound familiar? You’ve got a pile of […]
How to Build Your List with Elizabeth Edwards
List Building might not be the sexy topic that Social Media is however “The List” is a key ingredient to the success of your business. Independent artist and small labels alike need a large list of raving fans if they want to be successful.
Mining the Gold from Your Contacts
This class will cover the heart of relationship marketing (pun intended). Making that initial contact with a prospective client, customer or fan is just the beginning of a long and beautiful and hopefully productive relationship. Knowing how to turn an initial contact into a relationship is a key success skill.
Debra Russell Recommends ReverbNation
I’ve been hearing nothing but great buzz about ReverbNation as a one stop shop for contact management and social networking for your music business. Here’s what they say on their website: ReverbNation.com is a Music 2.0 company that is responding to the changing music business paradigm. We provide innovative marketing solutions that musicians need to […]
3×5 Contact Management System
Back in the good old days, before such things as computerized contact management systems, salesmen created a physical contact management system. I learned this system many years ago, while working in the Network Marketing world. For those of you who prefer the tactile sensation of a physical contact management system, but are finding that just […]
Debra Recommends Google Apps for Business
Google Applications is a web 2.o solution for email, calendar and more. I’ve been using it for my business for about 9 months now and I’ve been very happy so far. I was using Microsoft Outlook, but when I would search for an email it would literally take 5-10 minutes. And with Google, without getting rid of any of my 10,000+ emails, it takes me under 5 seconds to find an email.
Debra Recommends CardScan
I have been using a CardScan scanner for 5 years, and it’s saved me literally hundreds of hours. I gather business cards where ever I go. And these cards used to sit in piles on my desk. Now, in a jif, I scan them into a database, add them to my newsletter list – and they become part of my network, instead of part of the chaos on my desk.
Debra Recommends Constant Contact – Email Marketing
Constant Contact’s leading email marketing and online survey tools—supported by its expert personal coaching and support—help all types of small businesses and organizations create professional-looking email newsletters and insightful online surveys and begin a dialogue with their customers.
Debra Recommends USPS Media Mail
Send your printed or recorded material using this service. Media Mail® service is a cost efficient way to mail books, sound recordings, recorded video tapes, printed music, and recorded computer-readable media (such as CDs, DVDs, and diskettes).
The Art of Outsourcing – An interview with Tiamo De Vettori
This month we interviewed the LA Music Awards’ Male Singer/Songwriter of the Year, Tiamo De Vettori, on The Art of Outsourcing – how to get volunteers to enthusiastically do the things that you don’t like to do. He also touched on cross promotion – how to minimize your work and multiply your fan base, and […]