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Innovate or Perish

[RANT] I am sick and tired of reading articles and blogposts that scream out

“… doomsday – the sky is falling, the music industry is dead – it was killed by the internet. Blah, blah, frikkin’ blah!”

Enough already!  It’s just so much crap!  The music industry isn’t dead.  IT’S CHANGED!  What’s dead are the companies that refused to change with it.  And I am just so over the reporters and bloggers who are much more interested in talking about doom and gloom.  What’s failed, dead, dying.  Instead of looking at what’s actually working now.

In The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time, Victor Cheng gives us specific guidance about how to create a successful business in the midst of great upheaval and change.

And I think we can all agree that the last 15 years has been a time of great upheaval and change for the Music Industry.  The last 6 years have been a time of great upheaval and change for all industries.  This is old news.

So what’s my point?  We can whine and moan about what’s past and gone.  We can doom and gloom about how HARD its going to be for you to create your successful business given the challenges of the time.

innovation, music business, music industry is deadBut I say – To HELL WITH THAT!  What does that give you?  It certainly doesn’t help you move forward towards your goals and dreams.  Instead of focusing on all of the obstacles and challenges:

  • Look at who is making their business work for them.
  • Look at who your specific target market is and what their needs are.
  • And look at where your fans are currently spending their money.

“Forget the overall macro economy numbers; look for where the money is flowing to and position your business to piggyback off it.” Victor Cheng

And then innovate.  How can you uniquely solve their problems?

Apply your creativity to creating a promise that will not only solve your target market’s problems, but shows them how deeply and clearly you see them, understand them and serve them.

In my class “Internet Marketing & Social Media – a Complete Waste of Time or the Key to Your Success“, I use Jonathan Coulton and Amanda Palmer as case studies of 2 artists who did exactly that.  They saw the opportunity of the internet and social media and put themselves in front of that wave.  There are companies and artists who are making a fine living in this world.  I say find them, study them and then apply their lessons to your unique voice.

You can either ride the wave of the future or be wiped out by it.  What will you choose?

 

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Transitioning to Full-time With Your Art/Music Business

Artists MBA, Foundation ProgramWhether you’re working a day job in the corporate world or teaching within your craft to sustain yourself, many artists and musicians dream someday they will earn enough to go full-time with their art. And just as many have given up on that dream, because it seems out of reach.  Or because they tried to go full-time but ended up having to return to the day job, because they just weren’t earning enough to sustain themselves and their family. I’ve worked with many private clients in different lines of work to make that leap from part-time to full-time in their businesses.  And I’ve found that the process for success through this transition is similar no matter what business you’re in. In this class, you’ll learn:

  • The 3 biggest mistakes to avoid during your transition
  • The 3 things you MUST have in place before making the leap
  • How to know when you’re ready to make the transition
  • How to sustain your new level once you’ve made the leap.

If you think you know what it will take to succeed as a full-time artist, join me in the class.  You might be surprised!

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access the following classes today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


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Next Class:

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The Mindset of a Leader – Part 3

Artists MBA, Professional ProgramWhen we think about leaders, usually our focus is on their behavior and how their behavior influences the world around them. And perhaps we try to emulate that behavior with varying levels of success.

The reason we have varying levels of success is because behaviors come from underlying beliefs about our world and our place within our world. In order to become authentic leaders in our own lives, we must build a foundation of beliefs that empower leadership behavior.

In this, the last of 3 classes, using Christopher Howard’s 18 Assumptions of Empowered Leadership, we explore:

  • The final 6 Assumptions of Empowered Leadership
  • The benefits and challenges of each assumption
  • And how we can apply them in our day-to-day lives

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA foundation, professional Program members only. Click here to access.

Additional Class Materials:

How to take this class:

Step 1: Download the handout: Assumptions for Empowered Leadership Read the first assumption.

  1. Answer the question: What does this mean for me?
  2. Is this something you assume – or if it isn’t, what are you assuming instead?
  3. If it is something you assume, how is it showing up in your life?
  4. If it isn’t something you assume – Imagine if it were an assumption of yours – how would you be different?

a) What would you be thinking/feeling differently

b) How would you behave differently?

c) What new choices or options would it create for you?

Do this for all 6 Assumptions I’m covering in this Class.

Then listen to the Class and after you’ve listened, come back to this post and share what you wrote, what you learned and how you will put it into action in your life!

The Mindset of a Leader – Part 1

Artists MBA, Professional ProgramWhen we think about leaders, usually our focus is on their behavior and how their behavior influences the world around them.  And perhaps we try to emulate that behavior with varying levels of success.

The reason we have varying levels of success is because behaviors come from underlying beliefs about our world and our place within our world.  In order to become authentic leaders in our own lives, we must build a foundation of beliefs that empower leadership behavior.

In this, the first of 3 classes, using Christopher Howard’s 18 Assumptions of Empowered Leadership, we explore:

  • The first 6 Assumptions of Empowered Leadership
  • The benefits and challenges of each assumption
  • And how we can apply them in our day-to-day lives

This is a class to engage in as you build your own foundation of leadership in your life.

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):

Additional Class Materials:

How to take this class:

Step 1: Download the handout: Assumptions for Empowered Leadership Read the first assumption.

  1. Answer the question: What does this mean for me?
  2. Is this something you assume – or if it isn’t, what are you assuming instead?
  3. If it is something you assume, how is it showing up in your life?
  4. If it isn’t something you assume – Imagine if it were an assumption of yours – how would you be different?

a)    What would you be thinking/feeling differently

b)    How would you behave differently?

c)    What new choices or options would it create for you?

Do this for all 6 Assumptions I’m covering in this Class.

Then listen to the Class and after you’ve listened, come back to this post and share what you wrote, what you learned and how you will put it into action in your life!

Read the Class Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA foundation, professional Program members only. Click here to access.

Next Class:

The Art of Leadership – In Your Career, In Your Business, In Your Life

Artists MBA, Foundation ProgramBy choosing to pursue a career in which you are, in essence, the CEO, CFO and COO of your own company, you have chosen to be a Leader.

By choosing to pursue a career in the Arts and Entertainment Industry, you’ve also chosen to be a leader, not just of your own life, but of your fan community.

You may feel uncomfortable with the role. But it’s unavoidable.  By choosing this career, you’ve chosen to be a leader.

So, it behooves us to look at this quality of leadership.  What does it take to be a leader in your life as well as in the public eye?  What makes a good leader, and how do you learn those skills?

“A leader is one who knows the way, goes the way and shows the way.”

John C. Maxwell

In this class we explore:

  • Why it pays to be a leader
  • The Success Principles of a leader
  • What 3 simple things you can do today to improve your leadership skills

And much more.  This topic impacts your momentum, your motivation and your focus as well as your business success.  And the payoff will be reflected in all areas of your life.

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to access.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

(Transcript coming soon)
Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to access.

Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA foundation, professional Program members only. Click here to access.

Next Class: