As a Forbes Coaches Council member, I was asked to give a short answer to this question which was compiled with other council members and published.
My answer is #1 – I hope you get value from it!
Today, marketers have to take a different approach to reaching and keeping their customers. With all the “noise” out there, marketers must make emotional connections in the simplest ways possible.
If an emotional connection matters more than customer satisfaction, how can marketers adjust their strategies? We asked eight coaches of Forbes Coaches Council to comment.