Creating Your Niche – A Conversation with Nancy Moran

artists-marketing-business-academy-interview-with-expertsEverybody says you have to have a niche. But how do you create a unique and profitable niche that suits you?

In this month’s Interview with an Expert, we’ll be interviewing successful performer Nancy Moran. We are talking with Nancy about niche marketing – one of her favorite topics.

We’ll examine some real-life case studies of musicians you’ve probably never heard of who are making a whopping full-time living doing music and nothing else! And we’ll discuss a zillion different ways to brainstorm, create, and discover new ideas that can help you develop your own niche.

Additional Resources for this Interview (quotes are hers):

[This book gets rave reviews on Amazon even from non-musicians as a comprehensive guide to packaging and successfully selling any form of art or information]

(Nancy: “I said on the recording that I thought “3” was spelled out…oops! I was wrong.”)

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Nancy Moran

niche marketing, business, sales Nancy Moran is a professional singer and independent performing songwriter who hasn’t had a “day job” since 1991. Instead, she has released four CDs on her own Azalea Music Group label and currently tours the country as a member of the highly acclaimed, all-female folk troupe, The Four Bitchin’ Babes. She is a frequent keynote speaker and workshop leader on music business topics at national music conferences such as NSAI’s Spring Symposium, TAXI’s Road Rally, 2NMC, and SGA Week. She is an instructor on SongU.com, the co-author of the audio series “The Songwriter’s Survival Kit,” and the former Assistant Editor of American Songwriter magazine.