Website Maximizer: Is your website selling you?

artists-marketing-business-academy-interview-with-expertsIn this month’s Interview with an Expert, I am honored to welcome back as a guest speaker, Jeri Goldstein, author of How to Be Your Own Booking Agent: The Musician’s & Performing Artist’s Guide to Successful Touring.

In this workshop, Jeri Goldstein helps you to focus on your unique audiences, and create a unique experience for each of your audiences by making small and sometimes huge changes in your web presence set up.

In addition to your main web site, we touch on your blogs and your social marketing sites.  This class is applicable to any area of the Arts and Entertainment industry as we create a focus on your own unique audience or multiple audiences.

Jeri Goldstein, former agent and manager, now author and music business and performing arts consultant offers strategies and techniques on booking tours, negotiation techniques, marketing, music business and performing arts career development.

Jeri’s award-winning book, How To Be Your Own Booking Agent, The Musician’s & Performing Artist’s Guide To Successful Touring now in it’s 7th printing, is used as a text book in Music Business courses at Universities across the US and in Canada and by musicians and performing artists world-wide. Jeri Goldstein now provides valuable resources, instruction and consulting to musicians and performing artists as they navigate the entertainment industry on their way to creating a successful performing arts touring career.

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Read the Interview Transcript

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Jeri Goldstein

Debra Russell, Artists Marketing and Business Academy, Jeri Goldstein, Internet Marketing, Social Media MarketingJeri Goldstein, often referred to by her students and clients as Dr. Gig, teaches self-motivated musicians and performing artists how to Get Great Gigs and create tours that make more money. Become a Gig Magnet using the artist-tested strategies and resources Jeri has developed. Learn how to book more events in your uniquely targeted niche market more easily. Jeri helps you narrow your focus to expand your audience and build a larger, more appreciative fan-base. Touring is often the life blood of a performing artist. She is committed to providing you with the tools you need to create profitable tours and achieve your career goals.

How to Do What you Fear

Last week, in the Artist’s EDGE Membership Q&A call, I fielded an interesting question about procrastination.

How do you get yourself to do the things you’re afraid to do?

It’s one thing to take the BIG SCARY steps.  You can work yourself up to take those actions, holding your breath and leaping.  But what about the day-to-day things, the small scary steps?  How do you motivate yourself each and every day to take those small steps which feel so hard?

It’s been said, “Do what you fear, until you fear it no more.”  And it’s true that repetition of a feared action will lessen your fear of it.  But how do you get started?  How do you get yourself to do it, over and over, while it still feels scary and hard?  This requires a different kind of courage.  This brand of courage requires perseverance and tenacity and a certain kind of stubbornness.

Here are a few tricks that work for me:

  1. Focus on the bigger picture. If I’m making marketing calls and I focus on the result of this one call – it can look really scary.  What if this person says “no” to me!?!  But if I focus on my vision or goal – then this one person will not make or break my career.  It helps to put things into perspective.
  2. Set a specific time and a time limit for the actions. I will make marketing calls from 1:00PM until 2:00PM.  I can get through one hour of this, right?  If I’m going to a networking event (and I get shy in large groups of people), I’ll say to myself, I only have to stay for a half-hour.  Having a time limit really helps!
  3. Remember – your fears are rarely the truth (false expectations appearing real). Remind yourself of the last time you did that thing and how it wasn’t nearly as hard or scary to actually take the action as your imagination made it out to be.  The reality is almost never as bad as we fear.  Reminding yourself of reality definitely helps.

Just like writing this blog post – not so hard, right?  Phew!

Business Management for the Creative Mind

To find out where Debra is appearing, check the Workshops and Events page. Bring Debra in to speak to your group or conference of 40 or more people.

Or How to Run Your Arts & Entertainment Industry Business

How many times have you thought to yourself, “I’m an Artist! I’m just no good at business!” In this dynamic, interactive workshop, I’ll dispel this common myth and help you identify and apply your unique talents to create a successful business without sacrificing your art or your integrity. Whether you’re freelance, self-employed or working around a day job, acknowledging that you are a small business owner is key to creating success with your art.

In this Workshop you can expect to learn:

  • 5 Hats of the Business Owner
  • How to overcome the 5 Biggest Challenges
  • 3 Keys to Success with your business

You will walk away with the ability to see yourself at home in the world of business, to use your innate skills and take on the challenges that may now seem overwhelming to you. This workshop is appropriate for artists such as writers, musicians and actors as well as those in the production, management and venue side of the Arts and Entertainment Industry.

Debra Russell applies principles of business and organizations to the lives and work of artists, giving them new ways to deal with their lives and careers. Her workshops provide valuable tools for both performers and presenters. Her approach gives practical advice and motivation, rather than pop-psych feel-good fluff.I think the most important thing I got from Business Management for the Creative Mind is the idea that thinking of the arts in a business-like way isn’t “evil” or “unartistic”. Left brain vs. right brain thinking aren’t enemies, rather they can work together. If you can accept input from both sides, you can be both artistic and organized…and that’s a good thing!
Nick Smith, Performing storyteller, Board Member of Caltech Folk Music Society, California Traditional Music Society,
and FARWest