Debra Recommends Book Yourself Solid

Debra Russell recommends, business success, niche marketing, multiple streams of incomeSuccess in Your Service Business

by Michael Port

I use many of Michael’s stratagies in my own coaching business.

Amazon’s review:

A complete instructional guide for starting and growing a successful service business.  It gives you simple, yet effective techniques for creating relentless demand and endless leads.  It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships.  If you want to take your service business to the next level, start here and Book Yourself Solid.

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Debra Recommends Blue Ocean Strategy

Debra Russell recommends, business success, niche marketing, multiple streams

How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim and Renee Mauborgne

The concept of the Membership class – Create Your Own Pond – is founded on the work in this book.

Amazon’s review:

Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The only reason more big companies don’t set sail for them, they suggest, is that “the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies”-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France’s INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans.

They urge companies to “value innovation” that focuses on “utility, price, and cost positions,” to “create and capture new demand” and to “focus on the big picture, not the numbers.” And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book’s vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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Debra Recommends Blogwild! – Key to a Successful Business Blog

by Andy Wibbels

blogging, InternetThe world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company’s image, start the buzz on a new product, and get instant customer feedback.

Do you have a blog? Does your business? It’s not too late to get started. Written by a well-known blogging expert and evangelist, Blogwild! walks would-be bloggers through the entire process and shows you just how easy it is to get up and running. More than just Blogging for Dummies, this humorous and indispensable book includes:

  • a brief history of where blogs came from, where they are now, and where they’re going
  • eight keys to a successful business blog
  • everything you ever wanted to know about blog software
  • the latest trends in multimedia blogging with audio and video
  • five necessary elements of your blog’s persona,

and lots more!

With Blogwild! you’ll discover that wildly effective blogging is within the reach of every business.

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Debra Recommends Ask and It is Given – How to Use the Law of Attraction

Debra Russell recommends, law of attraction, success skills, belief in your successby Ester and Jerry Hicks

I often use exercises in this book for both my own work and in session with clients.  Here is the review from Amazon:

For almost 20 years Jerry and Esther Hicks have been presenting workshops, producing tapes and writing books to help people create the life they desire. And desire is no small word in this agenda. According to the teachings of “Abraham”–a collective name for the spiritual entities that are channeled through Esther–desire is a good and natural force within us. In fact, we are all here to fulfill our desires, according to Abraham. Yet the reason so much of us feel frustrated, is that we have difficulty knowing how to ask and receive whatever we want to be, do or have.

Although Jerry and Esther are listed as the authors, Ask and It Is Given is actually a collection of channeled messages from Abraham. Fans of Abraham and the Hicks may not find new information, but will probably be delighted to have an inspiring, updated book that speaks to the familiar conversation of attracting the life we want. Newcomers may also be intrigued by this excellent, in-depth discussion on how to change one’s life by matching the vibrational energy of one’s desires–taking the power of positive thinking to a whole new level.

Because this material is channeled, it often reads like The Power of Now or A Course in Miracles–not a fast food book to be devoured in one sitting. Rather, this is a book to be read in passages, with a soothing gestation period in between. It includes much advice on working with energy and emotions as well as specific chapters on increasing prosperity, reclaiming health, working with meditation, and clearing clutter for clarity. For those who are onboard with the “Laws of Attraction” and the “Art of Receiving” that Abraham speaks of, this could be one of those deliciously mysterious books that you can open to any page and it seems to offer the exact advice or insight you need right now.– Review by Gail Hudson

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Debra Recommends The Artist’s Way – How to Recover Your Creativity

Debra Russell recommends, The Artist's Way, Julia Cameron, creativity, art, overcoming blocksby Julia Cameron

Working through the Artist’s Way, by Julia Cameron got me through one of the most challenging times of my life – dealing with a 10 year bout of Chronic Fatigue Syndrome. And later,  leading Artist’s Way groups led me to coaching – the most satisfying career of my dreams!

With the basic principle that creative expression is the natural direction of life, Julia Cameron and Mark Bryan lead you through a comprehensive twelve-week program to recover your creativity from a variety of blocks, including limiting beliefs, fear, self-sabotage, jealousy, guilt, addictions, and other inhibiting forces, replacing them with artistic confidence and productivity. This book links creativity to spirituality by showing how to connect with the creative energies of the universe, and has since its publication, spawned a remarkable number of support groups for artists dedicated to practicing the exercises it contains.

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Debra Recommends Screen Actors Guild

Debra Russell recommends, Film Industry, Television, Acting, Entertainment Industry, castingScreen Actors Guild is the most distinguished performer’s union in the world. Their members are experienced professionals who require certain standards of working conditions, compensation and benefits.  Membership is often a major milestone in an actor’s career; every SAG card issued symbolizes success and solidarity with a community of 120,000 talented and accomplished artists worldwide.

In addition to negotiating and enforcing contracts for professional performers, Screen Actors Guild also offers members the tools to navigate the industry and expand their craft along the way. From the workshops of the SAG conservatory to resources for young actors, the Guild protects and enhances members’ quality of life on and off set.

www.sag.org

Debra Recommends All You Need To Know About the Music Business

Debra Russell recommends music business, Entertainment industry, royalties, licensingby Donald S. Passman

An entertainment lawyer whose clients include many from the top of the music charts, Passman has written a book that sets out to give musicians, performers, and songwriters the tools to hire advisers, market their careers, protect their creative works, and generally cope with a complex industry in a state of flux.  Passman explains boilerplate language, the complexities of royalties and advances, and label and distribution deals; a section on record deals begins with an overview of the business and works through all the steps.  The “Adventures in Cyberspace” chapter is a helpful summary of the way CD-ROMs and the Internet are affecting the business.  Included here is information on recent legislation and a look at how digitizing music delivery will continue to change things.  Packed with illustrations, sample calculations, and definitions, All You Need To Know is humorous and accessible enough for those who just want to understand the business while being detailed and documented enough for those who make a living from it.

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Debra Recommends Writers Guild of America

wga-logo
The Writers Guild of America is a labor union
wga-logo-east composed of the thousands of writers who write the television shows, movies, news programs, documentaries, animation, CD-ROMs, and content for new-media technologies that keep audiences constantly entertained and informed.

If you are interested in writing professionally for screen, television, or new media, this resource is for you.

Writers Guild of America – West

Writers Guild of America – East

Debra Recommends The ABC’s of Building a Business Team That Wins

Debra Russell recommends, team building, systems, business success

From Rich Dad’s Advisors®:

The Invisible Code of Honor That Takes Ordinary People and Turns Them Into a Championship Team

by Blair Singer

Great champions in sports, business and even families have one thing in common. It’s a legitimate secret weapon. It is something that lies deep in the genetic code of winning organizations. It appears when pressure is high, when the stakes are critical and when everything is on the line. They know how to work as a team. Blair Singer’s The ABC’s of Building a Business Team That Wins offers a set of simple, powerful rules that govern the internal behaviours of any business, organization, family or individual. They are rules like ‘Never abandon a teammate in need’, ‘Be personally responsible for all mistakes’ and ‘Be on time’. This book will step you through the process so that you can create championship results any time, any place.

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Debra Recommends Directors Guild of America

Debra Russell recommends, film directing, union, stage manager, film businessToday, through the collective voice of more than 14,000 members that the DGA represents, the Guild seeks to protect directorial teams’ legal and artistic rights, contend for their creative freedom, and strengthen their ability to develop meaningful and credible careers.

www.dga.org