Social Media Do’s and Don’ts

Just read a great blog post with an overview of Do’s and Don’ts in the Social Media world.

The How To’s of Social Media

(Resource no longer available)

By Talia DeVault
Having just returned from a Bay Area Women in Film event on “Utilizing Social Media,” I felt compelled to share the knowledge of the creative professionals that spoke on the panel…

There’s a lot of great suggestions here and it gives a good overview of SoMe etiquette. I recommend reading it (resource no longer available).

I added a comment there and wanted to expand a bit here:

Excellent review! Thank you. I’d like to add a few do’s and don’ts:

DO automate your promotional and repetitive tweets (remember, the stream is moving so fast, that any message should be tweeted 2-3 times a day), AND be sure to personalize your connection with your friends/followers – respond, engage, be a resource. That CAN’T be automated and must be real and must be your voice.

DON’T be the same across the medium – DON’T automatically push your tweets to facebook to linkedin, etc. Different mediums require a different kind of interaction. I think of it this way:

Linkedin is the business networking event
Twitter is the cocktail party
Facebook is dinner with friends.

You wouldn’t wear the same out fit or have the same demeanor at the networking event as you would either at the cocktail party or dinner with friends.  What works and doesn’t work in real life works and doesn’t work on social media.

In addition, think of blogging and your email newsletter as an opportunity to build value and familiarity with your fans and clients – and both need to be different from each other as well. I don’t know about you, but I hate getting the exact same message from 5 different places – I’m likely to unfollow and unsubscribe so I only get the information once.  Blogging is like an ongoing conversation.  It doesn’t need to be long or drawn out, because you’ll be back again soon.

Your newsletter needs to be a bit more formal, very value driven as well as bringing your list deeper into relationship with you.

And the concept that underpins all of it, is that people buy from those they know, like and trust.  Your goal in Social Media should be to establish yourself as an expert, and allow your fans, followers, friends and customers/clients to get to know you, like you and trust you.

The Mindset of a Leader – Part 3

Artists MBA, Professional ProgramWhen we think about leaders, usually our focus is on their behavior and how their behavior influences the world around them. And perhaps we try to emulate that behavior with varying levels of success.

The reason we have varying levels of success is because behaviors come from underlying beliefs about our world and our place within our world. In order to become authentic leaders in our own lives, we must build a foundation of beliefs that empower leadership behavior.

In this, the last of 3 classes, using Christopher Howard’s 18 Assumptions of Empowered Leadership, we explore:

  • The final 6 Assumptions of Empowered Leadership
  • The benefits and challenges of each assumption
  • And how we can apply them in our day-to-day lives

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Professional Program
to access this class today ($49 per month Tuition):

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to login.

Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Congratulations! If you have taken all the classes in order, you have reached the final class. How are you doing implementing these concepts into your business and your life? If you’re ready to take it to the next level, consider joining the Marketing & Business Academy Mastery Lab!

You will receive support from me, Debra Russell, as well as your fellow labbies, all working hard to take their business to the next level.

Taylor Swift – Is Her Career Over?

I wrote this to Bob Lefsetz in response to his rallying cry for Taylor Swift and against the almost universal online and mainstream media bashing.

Bob specifically gave Taylor the following advice:

Everything’s got to come out.  Honesty is the best policy in a crisis.  We’re a forgiving country.  Tell the backstory, the true story, of how Scott spent so much to make Taylor happen.  Not as a tale of millions spent, but as a father doing everything to make his daughter’s dream come true.  Release video of Taylor singing at twelve.  Show the arc of her development.  Make the Grammy appearance part of her development.  Instead of the end of the story…

This is serious business.  Just look at John Edwards.  The aforementioned Tiger Woods.  There are people who specialize in handling these crises.  Hire one.  Because the team in control of Taylor Swift’s image is woefully overmatched.  I wouldn’t call it a public relations offensive but an explanation, a bringing of the public into Taylor Swift’s heart.  Don’t throw stones at your enemies, hug them tight, by admitting your faults and showing that you’re reasonable, and dedicated to solving the problem.

Thought you might be interested in my response to Bob’s email:

Dear Bob,

I so agree with you.  And all she’s got to do is say – “Whoa, I’m 19 (or whatever age she is, I don’t track these things).  I’m working with a vocal coach.  I’m working with a guitar teacher.  I’m always working on and improving my songwriting skills.  When you’re an artist you must always be working on and improving your skills.  I know I’ve got room for improvement.  Who doesn’t?”

Being able to sing on key, support your breath, harmonize – these are skills.  Some people are born with a large amount of talent.  The rest of us need to build our skills.  And the truth is, it is more likely the people who have to work very hard to achieve high proficiency are more likely to be successful in the long run, than the folks for whom it comes easy.  Because those of us who have to work hard all along – become used to hard work.  So, when the going gets hard, we just buckle down and get to work.

It’s also extremely rare for someone to be hugely talented across the board.  You’ve said yourself, she’s a talented songwriter.  I agree.  I also think she’s a talented performer and producer.  But she needs to build her skills in other areas.  Hey, she’s young – give the girl a chance, will ya?

Your Music Business Coach,