An Act of Willpower – the Process of Perseverance

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Artists MBA, Professional Program“How do I get to Carnegie Hall?
Practice. Practice. Practice.”
Saadi

We’ve all heard this quote as a tribute to consistent action and perseverance, right?  And some people make it look so easy.  They just do it.  But for many of us, the ability to choose consistent right action, particularly in the face of disappointment and rejection, is a real struggle.

So, how do you develop this ability, if it doesn’t come naturally to you?  The good news is that Will can be developed and built like a muscle.  In this class, we explore:

  • Will, Perseverance, Commitment – Oh My!
  • The biggest obstacles to will power
  • 3 keys to developing will power and perseverance in your life
  • Specific exercises you can do to strengthen your will power

The skill of applying your will to your choices consistently is critical to making your systems work (including, time management, organization, marketing) and creating consistent and sustainable success.  Start developing your will power today!

Additional Resources for this Class:

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Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Read the Class Transcript

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


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Marketing for Musicians

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This is a post I put up on the FAR-West list-serve (Folk Alliance Region-West).  It got a fair bit of reaction and so I thought I’d share it with you.

Warning – a bit of a rant here… And I expect I’ll be flamed, but that’s just fine with me, because one of my jobs as a coach is to say the things people don’t want to hear, but need to hear in order to get their goals – OK, here goes:

One of my pet peeves, is the level of resentment I see from artists against artists who’ve learned the business side of the music business.  As if that
somehow demeans their validity as an artist.  Or the validity of their music as an expression.

Artists who are also good at marketing – are what we call – um -professional.

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2 Lessons from American Idol – Top 7

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Got behind in my blogging again – here are the two lessons from American Idol – Top 7.  In Idol 7 – Alicia Keys was the Mentor and she talked about how she intended to help the contestants find out what they’re made of.  And that “Idol Gives Back” will help them discover what their character is and how to be a part of something bigger than themselves.

She gave them guidance to really connect with the song and communicate their uniqueness through the song.  The problem I see a lot of the contestants having is that instead of discovering who they are and communicating honestly through the music, they are trying to apply uniqueness externally – from the outside in.

Lesson 1 – Your Uniqueness as an Artist Emerges as an Expression of Your Internal Truth.

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