Rising Star Systems

How to Use Goals, Actions and Strategies to Craft a Plan

music business coach, success, promotion, marketing, artists

In Part One of this article – Goals and Actions and Strategies – Oh, MY! – I clarified the differences between goals, actions and strategies and talked about why that is a difference that makes a difference. In this article, I’m going to explain how you can design a plan that employs all three aspects. […]

Are Goals Really Necessary?

Create Your Vision, Goals, Dreams

I was having a conversation with a client the other day.  He’s an engineer and is always working on cutting edge, invention type stuff.  He said that setting goals doesn’t work in this type of  design.  Because when you are inventing something for the first time, you don’t really know what you’re going to end […]

The Marketing Cycle with Music Marketing Expert Bobby Borg

Bobby Borg, music marketing

In the old paradigm of the Music Business, the Record Company took care of the marketing and the Artist took care of the music. Those days are dead and gone – It’s a DIY Music Business. So what do you need to know in order to handle marketing your music? In this class taught by […]