Mainstream art galleries are not the only way to sell your artwork. Actually most successful visual artists do not make the majority of their sales from galleries.
Designed specifically for visual and spatial artists, this workshop will get you thinking outside of the gallery so you can find alternative spaces for your artwork.
In this class you will discover:
- Types of galleries: Non-profit vs. Mainstream vs. Edgy Cutting Edge
- Is the gallery system right for you?
- How your goals help define your venue (exposure vs. sales)
- Ways to take your art on tour (from hotels, to banks to building lobbies)
- Possible alternative strategies for your art career.
I want to personally thank Martha – a fellow Artists Marketing & Business Academy member – for stepping in for me while I’m in Los Angeles expanding my coaching skills.
Additional Resources for this Interview:
Additional ArtistsMBA Classes on this Topic:
- Transitioning to Full-time With Your Art/Music Business
- Marketing 101
- Multiple Streams of Art/Music Income
- Business Management for the Creative Mind
Listen to the Interview:
[wlm_private ‘Professional|Mastery’]
[!wlm_private “Foundation”]
Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!
Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.
[/!wlm_private]
[wlm_private ‘Foundation’]
Click here to upgrade to the Artists Marketing & Business Academy Professional Program to access these advanced classes today (at the $65 per month Discounted Tuition Upgrade price includes all the benefits of the Professional Program)
[/wlm_private]
Read the Interview Transcript
[wlm_private ‘Mastery’]
(Transcript coming soon)
Download the full transcript of Alternative Marketing for Visual Artists Presented by Art Business Consultant and Coach, Martha Zlatar
[/wlm_private]
[!wlm_private “Mastery”]
[wlm_nonmember]
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
[/wlm_nonmember]
[wlm_private ‘Foundation|Professional’]
Upgrade to the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
[/wlm_private]
[/!wlm_private]
Martha Zlatar
As an Art Business Consultant, Ms. Zlatar advises emerging and mid-career visual artists and performers on realizing their artistic and financial goals. She coaches on clarity of vision, relationship with money, gallery representation, alternatives to the gallery scene, time management, and many other issues relevant to art entrepreneurs.
Her passion for business, psychology and the arts led her to launch ArtMatch, an art business consulting and coaching practice that supports artists in becoming more business savvy so they can sustain themselves through their artistry.
Ms. Zlatar comes with 20 years of diverse business experience in Market Research, International Business, Event Management & Promotion, Training and Meeting Facilitation and Art Business Consulting (New York City, Brussels, New Orleans and San Francisco). Aside from running her private practice, she is the Artist Outreach Consultant for the Small Business Development Center in San Francisco and Oakland. She also lectures on the Business of Art and Locating New Markets for Art at various organizations in the Bay Area.
Her eclectic background brings a fresh and new perspective to the business world and the Arts Community. Ms. Zlatar is originally from Latin America, has a degree in Marketing, an MBA, is fluent in Spanish and French and is an avid photographer and improviser.
One Response
I enjoyed Martha
Zlatar’s presentation very much. I got a lot out of it and appreciate you sponsoring a call that focused on visual artists. I’m only sorry that more people, in particular, some of the musical folks didn’t sign up for the call. I’m
almost always able to take the information I hear on calls that focus more on the
music industry and translate them into many useful ideas for myself as a visual
artist.