Since meeting Ariel Hyatt from Cyber PR in 2009, we have become good friends. I was honored to participate on a Panel at the TAXI Road Rally that she moderated. (Pictured left to right, Dean Krippaehne, Vikki Flawith, Ariel Hyatt, Derek Sivers, and me, Debra Russell)
I was very impressed by her knowledge and presence and the more I learn about her, the more impressed I become. She’s hosted me as a speaker in NYC and I’ve interviewed Ariel for the Artists Marketing & Business Academy.
Here’s some information from the Cyber PR Website:
Ariel Hyatt, author of Music Success in Nine Weeks, is the founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 13 years her firm has represented over 1,400 musicians of all genres.
Ariel Publicity started out as a traditional PR firm and for 9 years Ariel pitched bands to newspapers, magazines TV and radio. Five years ago she noticed a dramatic downturn in effectiveness of traditional PR for her clients. It was harder and harder to even secure a calendar listing in newspapers that once gave her artists cover stories and feature interviews.
At the same time she noticed that online portals were covering her artists extensively and much faster than their traditional media counterparts. 2005 was the year of the podcast and 2006 the year of the blog (The TIME Magazine person of the year was YOU) and 2006 was the year Ariel Publicity abandoned all traditional media pitching and went digital.
Teaching and educating musicians is an integral part of the Cyber PR platform and the philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income.