you chose your niche. Now that you know who you’re marketing to, the next step is to Elicit Their Problems. What does your ideal customer most NEED? WANT? DESIRE? What drives him or her?
What does that mean, really? We talk a lot about values, family values, good values – whatever. But do you really know what your values are – consciously? And how exactly do they affect your career choices and path? Your values are the basis of your self-esteem, self-confidence and how you experience the world. What could be more important?
We hear the term battered around, but do you really know what your values are? Values are what you, personally, consider to be really and truly important. And here’s the challenge – this is completely subjective and often completely unconscious.
Goal setting is a skill critical to creating success in any area of your life. But expressing what you want in your life in a goal that really works can be a complex and challenging process.
Designing your marketing around a Niche can enable you to have a major impact on a small budget. Since most Artists are working with a limited to non-existent marketing budget – Niche Marketing can give you a tremendous advantage over your competition.
Some of the greatest time management challenges aren’t about time; it’s a lack of organization! Some of the greatest financial challenges have nothing to do with money; it, too, is a lack of organization! And relationship issues? Don’t get me started!
lack of organization costs in so many ways. We lose time looking for lost things. We lose energy as clutter sucks away our life force. We lose focus because each stray paper distracts us.
How many times have you thought to yourself — I’m an Artist. I’m just no good at business!
In this dynamic, interactive workshop, I’ll dispel this myth and help you identify and apply your unique talents to create a successful business without sacrificing your art or your integrity.
This month I am privileged to interview Gilli Moon, author of the book, I Am A Professional Artist – The Key To Survival and Success in the World of the Arts. Join us for some practical steps to succeed and survive in the arts business and enjoy your artistry at the same time.
My most recent Artist’s EDGE Newsletter has been generating lots of conversation. Here’s a great email that I just received from Andrea Anderson: “Without doubt, negative thinking is dangerous and self-destructive. On the other hand, saying that a person can change any circumstances outside themselves is quite dangerous and puts them in a position of […]
Why does Visioning work? Why do some people just seem to magically get what they want? Why is it that sometimes things just seem to flow into your life with ease, and other times, it’s like you’re slogging through mud?
It’s all about the Law of Attraction! The fundamental principles of the Law of Attraction are a basic tenet of the work that I do here at Artist’s EDGE.
This month we interview Jeri Goldstein, author of How to Be Your Own Booking Agent: The Musician’s & Performing Artist’s Guide to Successful Touring. In the call, Jeri will help to make the dreaded task of promoting yourself easier, less stressful, and more productive, for musicians and non-musicians alike.
In the last year, The Secret has brought the Universal Law of Attraction into the awareness of the broad public mind. But for some of us, this was no secret. Whether you loved the movie or hated it (and I had both visceral reactions), there is no denial that The Secret movie has raised awareness of the universal principle — the Law of Attraction. And I am truly grateful for that.
In February, we did a call for the Artists Marketing & Business Academy called, “Create Systems – Work Smarter, Not Harder” to begin to address one of the key mistakes artists make in their business. The essence of this mistake is to think of yourself in terms of a self-employed freelancer, going from gig to […]
This month we interviewed the LA Music Awards’ Male Singer/Songwriter of the Year, Tiamo De Vettori, on The Art of Outsourcing – how to get volunteers to enthusiastically do the things that you don’t like to do. He also touched on cross promotion – how to minimize your work and multiply your fan base, and […]
Everybody says you have to have a niche. But how do you create a unique and profitable niche that suits you? In this month’s Interview with an Expert, we’ll be interviewing successful performer Nancy Moran. We are talking with Nancy about niche marketing – one of her favorite topics. We’ll examine some real-life case studies […]
How do I get myself to do what I’m “supposed” do? So often, that’s what procrastination looks like. I’m supposed to be doing “A”, but instead I’m doing “B”. I’m supposed to get up and shower, but instead I’m cuddling with my kitty and drinking more coffee. But perhaps the problem is in the way […]
In the August Newsletter, I wrote about procrastination and I promised to write more about it in the Artist’s EDGE Blog. And here it is 5 months later. The truth is, I’ve been procrastinating about blogging. Oh, the irony! In the Newsletter, my advice is to ask yourself, what’s really going on. So — let’s […]
During extremely busy times, times of emotional turmoil and major change, you may also find it difficult to focus on what you’re doing because your mind is cluttered with all the other stuff that’s going on. This is a process that I use with my private clients to create focus. I learned this in Coaching […]
I’ve been thinking a lot about the nature of belief as a result of the class in the Artists Marketing & Business Academy called Transform Your Belief – The Key to Success. So forgive me, but I may get a little woo-woo in this post. It seems to me that the law according to physics […]