Artists MBA, Professional Program

How to Create a Fanbase From Scratch

Back in February, I interviewed Ariel Hyatt about how to create a successful crowd funding campaign. The first thing you need to build a successful crowdfunding campaign is, well, a CROWD! It seems obvious, I know – and yet you’d be shocked how often I get this question from people who have 150 names on […]

Tiamo De Vettori, stages

7 Secrets to Get Booked on Corporate Stages with Tiamo De Vettori

At the Artists Marketing & Business Academy, we’re all about making a prosperous and sustainable living doing what you love. Are you sick and tired of playing small gigs that pay you next to nothing for your musical talent? What if you could play on huge stages in front of hundreds, if not thousands of […]

Fear of Success or Fear of Failure?

What’s stopping you?  Do you know? What blocks you from pursuing your dreams with all that you have, all that you are, all of your might? Often when asked this question, the answer is either: Fear of Success or Fear of Failure   And often it’s even expressed as both – “Maybe it’s fear of […]

Artists MBA, Professional Program

How to Move Past Your Fear of Success or Failure

Do you feel confronted by the specter of fear or success? When you start to take action to move your career forward, does it feel like you’re pushing against a wall? Or does that wall stop you dead in your tracks? This question comes up often, “How to I move past my fear of success […]

Welcome Message from Debra Russell, Certified Business Coach

Welcome Message from Debra Russell, Certified Business Coach – YouTube Debra Russell tells you a little bit about herself and her background.

Debra Russell’s ArtistsMBA Professional Mentorship Tour

Debra Russell’s ArtistsMBA Professional Mentorship Tour – YouTube… Debra Russell of Artist’s EDGE gives you a tour of the additional benefits of joining the Artists Marketing & Business Academy at the Professional Mentorship Level. In addition to all the classes, advanced classes and interviews with experts you get at the Foundation and Professional Programs, […]

crowd funding, money management

How to Prepare for a Successful Crowd Funding Campaign, an Interview with Ariel Hyatt

In today’s DIY Music Business, many artists are looking to crowd funding to replace the financing that a record deal used to provide. But the success rates of crowd funding efforts in the music industry are not all Amanda F. Palmer stories. It’s not the get rich quick solution to your financial woes. Luckily for […]


Marketing, PR & Promotion on a Budget w/C. Bret Cambell of Middle Tennessee Music (MTM)

Streamed live on Jul 26, 2013 A conversation w/C. Bret Campbell of Middle Tennessee Music. ( about marketing, promotions and press on a budget for both Artists & Industry service providers. Hosted by Diana Barnes of, Suede Management ( Indie Connect-NYC Chapter, ( Indie News at Noon ( Participants: Debra Russell of Artists EDGE ( […]

Songwriting Craft and Collaboration – Hangout

+Tim Behrens Search – Google+ Had the great pleasure of joining +Christopher Joel Thomspon today for the Songwriting Craft and Collaboration hangout.  Lots of good conversation about songwriting, self-promotion, time management, hangouts, etc. And what a great group of people.  Chris Thompson is an amazing songwriter and performer, with a passion for music, and a knack […]

Artists MBA, Foundation Program

Internet Marketing and Social Media –Waste of Time or Key to Success in the New Music Business?

The internet has paved the way for the Artist Entrepreneur to create your own career without waiting for the record deal, the publishing deal or anybody to “discover” you. But learning what you need for your business can be quickly overwhelming – do you need a website?  What should be on it?  What about Facebook? […]

Goals, Vision, Planning

Goals – What Are They Good For?

I’ve been reading Drive: The Surprising Truth About What Motivates Us, by Daniel H. Pink.  I expect I’ll be writing an article about Motivation when I’m done with it.  But while the book does question the value of setting goals, I am still a big fan of them.  In Drive, the studies seem to discount […]

First Annual Songwriting Craft and Collaboration Hangout

+Christopher Joel Thomspon I’m proud to announce that Debra Russell will be joining us for our First Annual Songwriting Craft and Collaboration Hangout. Saturday Jan. 26th @ 12pm (Pacific Time Zone) Debra has created several innovative programs which have been presented at entertainment industry trade conferences including SXSW, the Western Arts Alliance, TAXI Road Rally, […]

music business coach, success, promotion, marketing, artists

How to Use Goals, Actions and Strategies to Craft a Plan

In Part One of this article – Goals and Actions and Strategies – Oh, MY! – I clarified the differences between goals, actions and strategies and talked about why that is a difference that makes a difference. In this article, I’m going to explain how you can design a plan that employs all three aspects. […]

Create Your Vision, Goals, Dreams

Are Goals Really Necessary?

I was having a conversation with a client the other day.  He’s an engineer and is always working on cutting edge, invention type stuff.  He said that setting goals doesn’t work in this type of  design.  Because when you are inventing something for the first time, you don’t really know what you’re going to end […]

Bobby Borg, music marketing

The Marketing Cycle with Music Marketing Expert Bobby Borg

In the old paradigm of the Music Business, the Record Company took care of the marketing and the Artist took care of the music. Those days are dead and gone – It’s a DIY Music Business. So what do you need to know in order to handle marketing your music? In this class taught by […]

Artists MBA, Foundation Program

How to Implement the Learning

There is a lot to learn about how to succeed in your business – whether it’s Music, Art, Film, Dance. Here at the Artist’s Marketing & Business Academy, we strive to teach you all that you need to know to create the career of your dreams. But it’s not enough to simply learn. Knowledge without […]

Goals and Actions and Strategies – Oh, MY!

I was on the TAXI Forum and I came upon this thread “Post your Goals after attending the Rally” (the yearly conference for TAXI Members). While reading through people’s responses to the question, I noticed that most posts were a combination of goals, actions and strategies, with the posters conflating their intended actions, strategies and […]

Artists MBA, Professional Program

S.P.E.C.I.A.L. Step 5: Implement the Plan

GET INTO ACTION – Finally So, you’ve explored your starting point, created your vision of the ending point, explored all the ways to get there and created a plan. And now, finally, it’s time to put that plan into action! In Step 5 of the S.P.E.C.I.A.L. Roadmap to Success, you implement the plan that came out […]

Artists MBA, Foundation Program

Branding 101

What is branding? Branding is a fundamental marketing concept that is often misunderstood by business owners. According to Wikipedia: “A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”[1] Branding began as a way to tell one person’s cattle […]

Artists MBA, Professional Program

S.P.E.C.I.A.L. Step 3: Expand What’s Possible

Step 3 of the S.P.E.C.I.A.L. Roadmap to Success method for achieving your goals is “Explore all the ways to get there.”  Most people, when they Set a Goal, jump right into action doing all the things they know to do in order to achieve that goal. The problem is that they don’t know what they […]