music business coach, success, promotion, marketing, artists

How to Use Goals, Actions and Strategies to Craft a Plan

In Part One of this article – Goals and Actions and Strategies – Oh, MY! – I clarified the differences between goals, actions and strategies and talked about why that is a difference that makes a difference. In this article, I’m going to explain how you can design a plan that employs all three aspects. […]

Create Your Vision, Goals, Dreams

Are Goals Really Necessary?

I was having a conversation with a client the other day.  He’s an engineer and is always working on cutting edge, invention type stuff.  He said that setting goals doesn’t work in this type of  design.  Because when you are inventing something for the first time, you don’t really know what you’re going to end […]

Bobby Borg, music marketing

The Marketing Cycle with Music Marketing Expert Bobby Borg

In the old paradigm of the Music Business, the Record Company took care of the marketing and the Artist took care of the music. Those days are dead and gone – It’s a DIY Music Business. So what do you need to know in order to handle marketing your music? In this class taught by […]

Artists MBA, Foundation Program

How to Implement the Learning

There is a lot to learn about how to succeed in your business – whether it’s Music, Art, Film, Dance. Here at the Artist’s Marketing & Business Academy, we strive to teach you all that you need to know to create the career of your dreams. But it’s not enough to simply learn. Knowledge without […]

Goals and Actions and Strategies – Oh, MY!

I was on the TAXI Forum and I came upon this thread “Post your Goals after attending the Rally” (the yearly conference for TAXI Members). While reading through people’s responses to the question, I noticed that most posts were a combination of goals, actions and strategies, with the posters conflating their intended actions, strategies and […]

Artists MBA, Professional Program

S.P.E.C.I.A.L. Step 5: Implement the Plan

GET INTO ACTION – Finally So, you’ve explored your starting point, created your vision of the ending point, explored all the ways to get there and created a plan. And now, finally, it’s time to put that plan into action! In Step 5 of the S.P.E.C.I.A.L. Roadmap to Success, you implement the plan that came out […]

Artists MBA, Foundation Program

Branding 101

What is branding? Branding is a fundamental marketing concept that is often misunderstood by business owners. According to Wikipedia: “A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”[1] Branding began as a way to tell one person’s cattle […]

Artists MBA, Professional Program

S.P.E.C.I.A.L. Step 3: Expand What’s Possible

Step 3 of the S.P.E.C.I.A.L. Roadmap to Success method for achieving your goals is “Explore all the ways to get there.”  Most people, when they Set a Goal, jump right into action doing all the things they know to do in order to achieve that goal. The problem is that they don’t know what they […]

video editing, professional reel, actors, directors, musician, band

Debra Recommends LaTour de Force Productions

Professional Performance Reel Production Latour de Force Productions will take your footage and help choose your scenes in a fashion that will best represent you, while being consistent with your brand! They custom design your reel, and make it fun to watch – with titles, captions, transitions, and music. They also apply basic color and […]

inner critic, devil on your shoulder

The Devil on Your Shoulder

In my life, I’ve done a lot of work with the critic’s voice, learning techniques and getting quite good at transforming my inner critic to support and inform my forward progress (rather than criticize and impede it). I’ve gotten to the point where, these days, I rarely hear a critical voice in my head. And […]

Artists MBA, Professional Program

S.P.E.C.I.A.L. Step 1: Starting Point Assessment – Where Are You NOW?

Once they’ve set a goal, most people make the mistake of jumping right into action doing the stuff they think they should.  But how can you successfully plan for a journey without knowing where you’re starting from? In any journey from Point A to Point B – identifying Point A (your starting point) will enable […]

Welcome to the Success eCourse

Dear , Welcome and thank you for making a commitment to yourself and your own success! You will be receiving one email each week for the next 10 weeks. Please add Success-Solutions [at] to your address book, to be sure you receive the Solutions to your Challenges. Because people have trouble with long emails […]

Goals, Vision, Planning

Solution #1: Time Management

What it feels like: I need more time!! I need a 48 hour day to get it all done! You have so much to do and never enough time to do it. When you finally manage some time to work on your creative career, there is so much to do: practice your craft, create new […]

Solution #2: How to Create Success in the Arts and Entertainment Industry

What it feels like: This business is so complicated, ever-changing, and such a mystery. Where’s my How-To Manual for Success? How do I get myself seen, heard, read and most importantly HIRED by the right people? What about all the dangers and pitfalls I keep hearing about? Other people have succeeded in this business, how […]

Solution #3: Lack of Support for Your Dreams

What it feels like: I feel like I’m always working alone and everyone and everything around me is telling me I’ll never make it. You’re surrounded by people and messages that your art is not a Real Job. Your family/friends don’t seem to take your ambitions seriously. You don’t know how to get taken seriously […]

Solution #4: Money and Finances

What it feels like: I’m useless when it comes to money. Where does it all go? How do I budget money when I don’t know from week to week how much I’ll bring in? How do I know when I’m making enough money from my art to quit my day job? When I start thinking […]

Solution #5: Organization

What it feels like: I’m so disorganized! My desk is such a mess! I can never find what I need. Your space feels messy, cluttered and stifling You waste a lot of time hunting for things you can’t find. You have a tough time keeping track of your many ideas and projects. You don’t have […]

Solution #6: Lack of Consistency and Sustainability

What it feels like: There is no consistency to my success. I start marketing, then I get too busy to market and then opportunities begin to dry up and so I get back to marketing…. You make a commitment to working on your career and you’re good for a few days or weeks, but then […]

Solution #7: Fear of Success or Failure

What it feels like: You can’t seem to get past the first big hurdle – FEAR – It grips you like a cold metal fist in your gut. It feels like a vicious circle and you just don’t know how to break free. You’re afraid to say what you really want, because what if you […]

Solution #8: Lack of Balance

What it feels like: You’ve got nothing left. You’ve lost the joy you used to feel in the creative act. You feel so burned out you can barely stand to drag yourself to your gig and your relationships are falling apart. You pour all your time and energy into the day job that supports you […]