marketing, word of mouth

How to Create Buzz and Stimulate Word-of-Mouth Marketing, An Interview with Bob Baker

artists-marketing-business-academy-interview-with-expertsCreate Buzz

On this call, author and speaker Bob Baker dissected and examined buzz and the elusive qualities that create ideas that spread.

Here are just some of the topics Debra and Bob discussed:

  • The four stages of successful viral marketing
  • Lesson from the book “Made to Stick: Why Some Ideas Survive and Others Die”
  • The 3 things an effective brand identity must communicate to cut through the clutter
  • The role of innovators and early adopters
  • Buzz marketing secrets from “The Secret”
  • How to make your talents and creativity “spreadable”

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Bob Baker

marketing, word of mouthBob Baker is an author, musician, and workshop leader who is dedicated to helping musicians, authors, and creative people of all kinds get exposure, connect with fans, and increase their incomes through their artistic passions. Bob’s books include “Guerrilla Music Marketing Handbook,” “Unleash the Artist Within,” “Branding Yourself Online,” “The Newbie’s Guide to Book Marketing and Self-Publishing,” and more.

For hundreds of music marketing tips, visit Bob’s Website