Marketing 101
Marketing is fundamental to your success. If you’re out to make a prosperous living doing what you love, it just won’t happen without marketing.
Yet few artists spend much time learning this foundational set of skills. And many people (not just artists) have a serious misunderstanding about marketing and sales, what it is, how it works and how to do it ethically and artfully.
In this class you’ll discover:
- The 3 biggest misconceptions about Marketing
- How to use marketing to create lifetime fans and a sustainable career
- What it takes to create a Marketing Plan and implement it in a systematic and repeatable way.
Without promotion something terrible happens … nothing!
P.T. Barnum
You can create the most brilliant product, but if nobody knows about it, you will not succeed.
Additional Resources for this Class:
- Sales & Marketing Resources Page
- Music Resources Page
- Bob Baker, the Buzz Factor
- Niche Marketing Article
- Multiple Streams of Music Income Self-Study Program
Prerequisite Class:
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Your Tuition ($5 for first 14 days then $39 per month) includes all Foundation level classes PLUS the Time Management Mastery Course & App.
Read the Class Transcript
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Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.
As children we are taught, by our parents, our teachers, our siblings and our peers, that in order to be loved, we must blend in. We must conform our uniqueness to be “appropriate”. And its an important skill to have – to know society’s rules and be able to act accordingly with volition.
In these times of Music Industry upheaval and uncertainty, Music Licensing is one of the few areas of the industry that offers clear income potential to the entrepreneurial artist.
New York and San Francisco based Arts Consultant Peter McDowell has built a solid career on high-level, strategic, and effective service to performing arts organizations and performing artists. As a publicist, Peter has placed interviews, reviews, critic’s choices and listings in media such as Time Out New York, The New York Times, The New Yorker, The Village Voice, Opera News, The Baltimore Sun, and The LA Times, as well as blogs and web publications. From 1997-2006, Peter was Program Director for the Chicago Department of Cultural Affairs. He recently served as Director of Programs at OPERA America in New York.