ArtistsMBA Track 4 – Promotion, Marketing & Sales

How to Get Started on Twitter

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Artists MBA, Professional ProgramI’ve done several calls over the last 2 years that refer to Twitter directly or indirectly, and there have been folks on those calls who either JUST started or have not yet started their Twitter account.  If this is you, what are you waiting for?

Feeling overwhelmed and just don’t know how to get started?  Well, this is the class for you.

In this class you’ll discover:

  • How to set up your Twitter account and page to maximize your key words
  • The basic Do’s and Don’ts with Twitter
  • A few irreplaceable tools for Twitter

This is a beginner’s How To class.  I recommend you listen to this class in front of a computer so that you can follow along on the screen.  Also, if you haven’t yet joined Twitter, definitely create your account by going to Twitter and clicking the big yellow “Signup” button.

I look forward to introducing you to this invaluable tool for building your business.

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Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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How to Integrate Social Media into Your Multiple Streams Business

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Artists MBA, Professional ProgramWith Social Media (Twitter, Facebook, Linkedin, Reverbnation, Instagram, Youtube and on and on), you have an unprecedented opportunity to connect with, interact with and deepen your relationship with your fans, clients and customers – FOR FREE! For every artist who is taking great advantage of these tools, there are thousands of you who are using them poorly, quitting after a few weeks, or even avoiding them all together.  And I say, what a wasted opportunity!

In this class, we will examine:

  • Why you absolutely MUST be active in social media to build a profitable business in the 21st Century
  • How to use the Multiple Streams model to make your Social Media strategy effective and efficient
  • The top 3 mistakes to avoid with Social Media
  • How to use Social Media to your best advantage for all 8 steps of the Multiple Streams model

No matter what business you’re in, you simply cannot afford to miss this opportunity.

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


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Twitter for Artists – An Interview with Carla Lynn Hall

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artists-marketing-business-academy-interview-with-expertsIf you’re not using, or haven’t gotten the hang of, Twitter yet, it’s a great social networking tool that enables you to get your point across in 140 characters or less. It’s a great way to start and build relationships in less time than it take to send an email.

People who are unfamiliar with Twitter often get bored before they see the opportunity that’s available. If you’ve given up on your Twitter account, or want to learn how you can use it to build your business, this workshop is for you!

In this class you’ll discover:

  • How to get followers
  • How to promote your gigs, music, photography, etc
  • How to get new visitors to your website
  • How to meet and communicate with fans and industry professionals

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Carla Lynne Hall

Debra Russell, Artists Marketing and Business Academy, Carla Lynn Hall, Twitter, social media, outsourcing, Social Networking, Sales and Marketing, internet marketing, listCarla Lynne Hall is a musician and music marketing consultant based in New York City. Her mission is to make music and share her knowledge with other musicians. As a musician, she has released three CDs on her own label, and has toured the world as a singer/songwriter, and professional vocalist. In addition, she also has spent a number of years behind the scenes in the music industry, in publishing, management, publicity, and radio promotion.

Carla is the host of Musicians Lunch, a monthly musician’s gathering in NYC, and other cities around the US. Carla has given indie music lectures at many venues, including ASCAP, Songwriter’s Hall of Fame, The Indie Music Forum, and Philadelphia Music Conference.

Get more information about Carla and check out her ebook – Twitter for Musicians at:

Twitter For Musicians

Social Media – An Interview With Ariel Hyatt, CyberPR

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artists-marketing-business-academy-interview-with-expertsTwitter, Facebook, Instagram, oh my!

Social Media is everywhere – but what is it really?

And how do you incorporate it into your smart marketing plan, efficiently and effectively?

Debra interviews Ariel Hyatt from Cyber PR, who enlightens us with:

  • An overview of Social Media
  • The top 3 mistakes people make with social media
  • Specifically how to use social media to expand your fanbase and make more money!

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Ariel Hyatt

Debra Russell, Artists Marketing and Business Academy, Ariel Hyatt, Music Promotion, PR, Social Media, twitter, internet marketing, social media marketing, social networking

From left, Dean Krippaehne, Vikki Flawith, Ariel Hyatt, Derek Sivers, Debra Russell, TAXI Panel

Ariel Hyatt is the founder of Ariel Publicity & Cyber PR a New York based digital PR firm that connects artists, authors and filmmakers to blogs, podcasts, internet radio stations and social media sites. Over the past 13 years her firm has represented over 1,400 musicians of all genres.

Educating musicians is her passion and her philosophy is: combine social media with Internet marketing to help artists grow their fanbase and increase their income.

Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Social media and online marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 10,000 subscribers and she is a contributing blogger to Music Think Tank.

Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon.

How to Create Buzz and Stimulate Word-of-Mouth Marketing, An Interview with Bob Baker

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artists-marketing-business-academy-interview-with-expertsCreate Buzz

On this call, author and speaker Bob Baker dissected and examined buzz and the elusive qualities that create ideas that spread.

Here are just some of the topics Debra and Bob discussed:

  • The four stages of successful viral marketing
  • Lesson from the book “Made to Stick: Why Some Ideas Survive and Others Die”
  • The 3 things an effective brand identity must communicate to cut through the clutter
  • The role of innovators and early adopters
  • Buzz marketing secrets from “The Secret”
  • How to make your talents and creativity “spreadable”

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Bob Baker

marketing, word of mouthBob Baker is an author, musician, and workshop leader who is dedicated to helping musicians, authors, and creative people of all kinds get exposure, connect with fans, and increase their incomes through their artistic passions. Bob’s books include “Guerrilla Music Marketing Handbook,” “Unleash the Artist Within,” “Branding Yourself Online,” “The Newbie’s Guide to Book Marketing and Self-Publishing,” and more.

For hundreds of music marketing tips, visit Bob’s Website

Multiple Streams Step 5: Generate Traffic

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Artists MBA, Professional ProgramThe temptation is to start building your Multiple Streams of Art/Music Business here. But the magic of this process is created in Steps 1-4.

Do you have a website?  Or is it a cobweb?  Are you a rest-stop or did your site get bypassed by the information super-highway?

Do you have a mailing list (either email or snail mail)?  When you have an event, do people show up?

The major purpose of marketing, for any business, is to create awareness and desire for you and your product.  You can have the finest quality product.  But if no one knows about it – how can you create a prosperous living?

This isn’t about forcing people or manipulating people.  It’s about giving people the information they need to make up their own minds and then making it easy for them to take action.

But how do you do that?  In this class, we explore:

  • The three main sources of traffic
  • How to use your knowledge of your niche (established in Steps 1 through 4) to create awareness and desire
  • How to generate high-quality traffic
  • How to use the internet as the least expensive and most expansive traffic generating tool.

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


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Multiple Streams Step 4: Develop Your Product Funnel

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Artists MBA, Professional ProgramIn steps 1 through 3 of the Multiple Streams of Art Income business model, we’ve looked at who your clients and customers are and what they want and need and how do you provide the solutions in a truly unique fashion.

This step is about how you provide those solutions – your product funnel.

In this class, you will discover:

  • How to design a product funnel
  • How to price your products
  • How to use your products to create fan loyalty

Most people create products haphazardly – this step was about how to use your Vision of your business and career to create products that lead your customers deeper into relationship with you and create lifelong fans.

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Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Website Maximizer: Is your website selling you?

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artists-marketing-business-academy-interview-with-expertsIn this month’s Interview with an Expert, I am honored to welcome back as a guest speaker, Jeri Goldstein, author of How to Be Your Own Booking Agent: The Musician’s & Performing Artist’s Guide to Successful Touring.

In this workshop, Jeri Goldstein helps you to focus on your unique audiences, and create a unique experience for each of your audiences by making small and sometimes huge changes in your web presence set up.

In addition to your main web site, we touch on your blogs and your social marketing sites.  This class is applicable to any area of the Arts and Entertainment industry as we create a focus on your own unique audience or multiple audiences.

Jeri Goldstein, former agent and manager, now author and music business and performing arts consultant offers strategies and techniques on booking tours, negotiation techniques, marketing, music business and performing arts career development.

Jeri’s award-winning book, How To Be Your Own Booking Agent, The Musician’s & Performing Artist’s Guide To Successful Touring now in it’s 7th printing, is used as a text book in Music Business courses at Universities across the US and in Canada and by musicians and performing artists world-wide. Jeri Goldstein now provides valuable resources, instruction and consulting to musicians and performing artists as they navigate the entertainment industry on their way to creating a successful performing arts touring career.

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Jeri Goldstein

Debra Russell, Artists Marketing and Business Academy, Jeri Goldstein, Internet Marketing, Social Media MarketingJeri Goldstein, often referred to by her students and clients as Dr. Gig, teaches self-motivated musicians and performing artists how to Get Great Gigs and create tours that make more money. Become a Gig Magnet using the artist-tested strategies and resources Jeri has developed. Learn how to book more events in your uniquely targeted niche market more easily. Jeri helps you narrow your focus to expand your audience and build a larger, more appreciative fan-base. Touring is often the life blood of a performing artist. She is committed to providing you with the tools you need to create profitable tours and achieve your career goals.

Multiple Streams Step 3: Find Solutions

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Artists MBA, Professional ProgramIn steps 1 and 2 of the Multiple Streams business model, you’ve chosen your niche and discovered their problems, needs and desires, as well as the language they particularly use to describe those things.

Now that you know their problems, the next step is to explore how you are the perfect and best solution to those problems. How do you uniquely fulfill their needs and desires? And, perhaps, most importantly, how do you use their language to express your value to them?

In this class you’ll discover:

  • How to think of your products and services through your Market’s eyes
  • The difference between Benefits and Features
  • How to solve their problems without selling yourself out

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Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


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Multiple Streams of Art/Music Income

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Artists MBA, Foundation ProgramWe’ve talked here about why most artists never earn a prosperous living from their art – because they’re all following the same standard, limited approaches in the same standard, limited market places.   And they’re missing a whole world of lucrative opportunities that are right within their grasp.

So how do you break out of the familiar system, and build a successful business as an artist?

The key is Multiple Streams of Art/Music Income.  Multiple Streams of Art/Music Income is a powerful, comprehensive way to approach your business as a whole and your marketing strategy in specific.

In this call, you’ll learn:

  • The 8 steps to developing a Multiple Streams Business that earns you money while you sleep
  • How to turn existing products into additional income streams with little additional effort
  • How to harness the power of today’s technology to multiply your audience far beyond your current markets
  • How to create lifetime fans who will purchase from you over and over again – even while you’re still developing your next project

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Your Tuition ($5 for first 14 days then $39 per month) includes all Foundation level classes PLUS the Time Management Mastery Course & App.

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