Administrative

How to Write the Dreaded Business Plan

Artists MBA, Professional Program

“By failing to prepare, you are preparing to fail.”
Benjamin Franklin

We’ve all heard this quote, and yet, we struggle and resist against writing a business plan. For most artists and creatives, there’s the myth that the plan will cramp your creativity. But what my private clients discover over and over again, is that the plan empowers your creativity and just makes life easier.

To be clear – the method I’m teaching won’t result in a 60 page business plan to get financing from a bank or Angel Investor. This is a plan you will use to guide you to create your successful business. If luck is truly when opportunity meets preparedness, your business plan is the first step to prepare for success! In this class, we’ll explore:

  • Why you want to write a business plan
  • The key components in your business plan
  • How to use a business plan to move forward in your career

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Systems Creation – Work Smarter, Not Harder

Artists MBA, Foundation ProgramDefinition of Systems:
A set of detailed methods, procedures, and routines established or formulated to carry out a specific activity, perform a duty, or solve a problem.
BusinessDictionary.com

Underlying your productivity (or lack of it) lies the effectiveness of your systems.  Many creative people struggle with business, not because they don’t know what to do, but because they haven’t created systems that operate in the ways they organically think.

Creating systems for your business will allow you to:

  • Streamline your methods and maximize your time
  • Create repeatable and sustainable results
  • Keep your promises to yourself and others
  • Reduce your stress!

In this class, you’ll learn:

  • How systems facilitate (not limit!) creativity and set you free
  • How to identify good candidates for systems creation
  • How to design and implement systems procedures

A system will take time to create – but once created will save you time every time.  And the biggest advantage is that once you’ve created a system for an activity – you will be able to delegate it and know that it’s being run the same way you would run it!

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How to Maintain Consistent Growth and Development

Have you ever pushed yourself out of your comfort zone?  You know, created something really different, taken a risk that felt scary and hard, pushed through a tough learning curve, talked to someone who totally intimidated you?

And after that push – did you feel the almost irresistible urge to pull back to your safety zone – even if your push out was really successful?  You know the two steps forward and one step back?  Why do we feel the need for that one step back?

I call it:

The Stretch Reflex

In physiology, the stretch reflex (also called the myotatic reflex) occurs when you stretch a muscle to the point of pain and hold it for longer than about 10 seconds.  The muscle contracts against the stretch.  This contraction is an autonomic (involuntary) reaction which attempts to resist the change in muscle length by causing the stretched muscle to contract. The more sudden the change in muscle length, the stronger the muscle contractions against the stretch will be. This basic function of the muscle spindle helps to maintain muscle tone and to protect the body from injury.

In physical therapy, I learned that if you hold the stretch and breath through the muscle’s desire to contract, consciously relaxing that muscle, the contraction will stop and you will actually be able to go even deeper into the stretch.  The trick is not to give in to that contraction, and just breathe while maintaining your position and consciously relaxing the muscle.

I believe that in behavior we also have an autonomic (involuntary) stretch reflex.  When you’ve pushed yourself beyond your comfort zone, your unconscious wants you to contract in order to protect yourself from being hurt.  That contraction could look like getting sick, like wanting to curl up in bed for several days or even just procrastinating about getting back to a normal schedule after a big push.

But if we give in to that contraction, then growth (both personal and professional) becomes sporadic and difficult to maintain.  So, how do we maintain that stretch through the contraction so that we can increase and expand our comfort zone?

Awareness – Always the First Step

One of the key tools in any growth is awareness.  If you’re not aware that you’re in the middle of a stretch reflex, you will likely surrender to it and allow it to pull you back into your comfort zone.

You also need to use your awareness to differentiate between the stretch reflex and your need to rest after a big energetic push.   I’m talking about consistent growth, NOT constant growth.  You need to pace your energy so that you are not constantly pushing yourself to and beyond your limits.

“Balancing stress and recovery is critical not just in competitive sports, but also in managing energy in all facets of our lives.  When we expand energy, we draw down our reservoir.  When we recover energy, we fill it back up.  Too much energy expenditure without sufficient recovery eventually leads to burnout and breakdown.  (Overuse it and lose it.)  Too much recovery without sufficient stress leads to atrophy and weakness.  (Use it or lose it.)”
The Power of Full Engagement

In the last month, I spent about 3 weeks putting in 11 hour days to complete the website and Membership revamp before leaving for SXSW and then 11 days of conference intensity in Austin.

When I returned, I needed to take several days to recuperate.  That’s not the stretch reflex.  That’s simply refilling my reservoir.  But once I recovered, I could feel the urge to procrastinate rather than getting back to a productive schedule.

No coincidence that I had already planned on this topic for my next newsletter!

So use the power of your awareness to identify if what you’re experiencing is recuperation or the stretch reflex.  If you find yourself pulling inward, ask yourself:

Is this fatigue or fear?

If it’s fatigue – rest!  If it’s fear – what are you afraid of?  Sometimes our fear kicks in AFTER we’ve taken a risk.  So, if you can name the fear and embrace and celebrate the risk – even if it led to something other than success – then you will be able to breathe through the urge pull inward.

And once you’ve identified that what you’re experiencing is a stretch reflex; don’t try to push yourself deeper into the stretch.  Just breathe and maintain the level you’re at.  The ability to go further out of your comfort zone requires you to first become comfortable at this level of exposure.  So, breathe and maintain.

And when this becomes comfortable and easy – then stretch out further.

Managing Conflicting Priorities

Artists MBA, Professional ProgramAt any given moment, on any given day, you could be doing a hundred different things, right? And at any given moment on any given day, you probably see half a dozen things that seem to be of equal urgency and priority. But you’re just one person. So how do you choose the right action?

Managing your priorities is probably the biggest challenge to maintain your time management system. And these conflicts are the most common challenge to your chosen structure and the slippery slope back into your old habits of just doing the thing that’s screaming loudest in front of you.

In this class you’ll discover:

  • How to make the smart decision
  • How to feel good about your choices
  • How to manage other people’s expectations and the guilty feelings that often accompany them

Time Management is always about choices – so learning how to choose wisely is a critical skill to effective time management.

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


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How to Manage Conflicting Priorities

In our complex, day-to-day lives, we have a multitude of priorities calling for our attention.  Some call in a whisper.  Others scream from the rooftops.  And the soft voice of the things that we most long to accomplish is often drowned out by the fires and clamoring of these conflicting priorities.

No matter how good your time management structures and systems are, if you don’t figure out how to manage these conflicts, you will be hard-pressed to maintain those systems.   So how do you decide where to spend your resources for the best outcome?

Have Clear Goals

It’s a funny thing – when I know exactly what my goals are, then evaluating and deciding which priorities to invest my time, energy and resources into becomes easier.  When my goals are clear and specific with hard and fast deadlines – then I can decide which opportunities are in line with my goals and which are distractions.

It sounds simplistic, but it’s true.

When your goals are clear it becomes simpler to make decisions and it becomes easier to say “No”, because you know what you are saying “Yes” to.

Create Time Blocks

When you’ve got clear goals and you know what you’re saying “Yes” to, but you still are managing multiple projects and claims on your time, the best way I’ve found to organize my thinking as well as my time is by creating clear time blocks, even days, for each priority or project.

For example, if one of my priorities is working with another person on their priorities, I can say – “I’ve set aside Friday morning for you.”   And I can clear my plate (and my email and phone) from those interruptions until it’s time.

Bottom line – multitasking doesn’t work.  Study after study has shown that the more you are flitting from thing to thing, or doing two things at once, the less effective you are.  By creating a specific block of time to work on a project, you can focus all of your mind, energy and resources to create a better result in less overall time.

And when the idea floats into your mind, “Oh, don’t forget to do X for that other project.”  Just make a note and come back to it when it’s that project’s time.

Ask the Right Questions

Once you’re clear on your goals and you’ve created a schedule to accomplish those goals, that doesn’t mean new opportunities, other people’s needs or even ideas for new projects won’t come up for you.  In fact, I’ve found the more effective I’m being; the more those things seem to happen.  But you can evaluate and make choices about these new possible priorities by asking powerful questions:

Is this my urgency or someone else’s?

Very often, we will prioritize other people’s needs over our own.  And when we try to resist that call, our inner critic starts in with the “Aren’t you being selfish?” message.

Look, your family and your loved ones are important.  If you’re managing a day job in order to pay the bills – your boss and your job are important, too.  But by always prioritizing other people’s needs or priorities over your own, you are actively destroying your own self-worth. You are saying, “I’m NOT worth it.  I don’t matter.”  And if you have children – you are teaching them to do the same.

So, get clear:

  • Get clear on whose agenda you’re serving.
  • Get clear on the consequences of saying “No.”
  • Get clear on what the payoff for you is for saying, “Yes.”

Make sure that what you imagine is the consequence is actually real.  (If I don’t take my sister to the airport, she’ll stop loving me…  Really?) And be careful of the flattery payoff.  Often when someone picks US to help them, we are flattered that they value our talents.  But remember to value your own goals over their flattery.  When all is said and done, you’ll have helped them achieve their goals while sacrificing your own.

Then make a choice and stand by it.  You’re allowed to say, “No.”  Remember, there are no right choices or wrong choices.  There are only choices with varying consequences.   Also remember, that we train people how to treat us.  If you feel like your family doesn’t respect your goals, that’s because you’ve taught them not to.  If you start respecting and prioritizing your goals, they will, too.

Does this project serve my goals?  Which goal, specifically?

The clearer you are on which goal you’re serving, the easier it becomes to make a choice.  And also where in your schedule to place it.

By spending time on this priority am I moving towards something?  Or away from something else – perhaps a goal that brings up fear, considerations or obstacles?

Notice if you’re using another priority to avoid facing something.  (I’m too busy to work on my music, because of yah de, yah de, yah de…)

Remember, there is no right or wrong choice.  Each choice has consequences – some predictable and some not.  The question, then, is:

Does this choice bring me closer to my goals and dreams?

Is this choice in line with my values and principles?

And finally – be realistic about how much time you actually have.  Often when looking at projects or priorities, it’s better to think in terms of serial monogamy than polyamory.  Doing one project at a time and doing it well will bring you closer to the life of your dreams than will working on multiple projects and not doing them as well, or never finishing them.

When looking at opportunities – remember that all opportunities aren’t your opportunity.  And that we live in an abundant universe filled with opportunities.  Don’t just say, “Yes” to this opportunity because it kinda sorta looks like what you want.  You can say, “No.”  It won’t mean that you will never have another opportunity.  In fact, often you have to say, “No” to the mediocre opportunities before the Universe will start sending you the great ones.

Project Management – The Performance Results Description Tool

Artists MBA, Professional ProgramIn Project Management – How to Get Stuff Done, I introduced the concept of the Performance Results Description (PRD).

The PRD allows you to visually link your goals to your daily activities as well as develop a working plan for how you’ll reach those goals.

 

In this class, we’ll delve into:

  • How the PRD fits into your overall Time Management System
  • How to adapt the PRD for different kinds of projects and different categories
  • How to fill out the PRD Form for your best advantage

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Your Tuition ($5 for first 14 days then $39 per month) includes all Foundation level classes PLUS the Time Management Mastery Course & App.

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Transitioning to Full-time With Your Art/Music Business

Artists MBA, Foundation ProgramWhether you’re working a day job in the corporate world or teaching within your craft to sustain yourself, many artists and musicians dream someday they will earn enough to go full-time with their art. And just as many have given up on that dream, because it seems out of reach.  Or because they tried to go full-time but ended up having to return to the day job, because they just weren’t earning enough to sustain themselves and their family. I’ve worked with many private clients in different lines of work to make that leap from part-time to full-time in their businesses.  And I’ve found that the process for success through this transition is similar no matter what business you’re in. In this class, you’ll learn:

  • The 3 biggest mistakes to avoid during your transition
  • The 3 things you MUST have in place before making the leap
  • How to know when you’re ready to make the transition
  • How to sustain your new level once you’ve made the leap.

If you think you know what it will take to succeed as a full-time artist, join me in the class.  You might be surprised!

Additional Resources for this Class:

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Your Tuition ($5 for first 14 days then $39 per month) includes all Foundation level classes PLUS the Time Management Mastery Course & App.

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Debra Recommends Session Singing In Hollywood

Debra Russell recommends, Music Industry, Session Singing, music business I met John West at the TAXI Road Rally a few years back.  He became my client and one of the projects he worked on was creating this e-Book, Session Singing in Hollywood.  I think that he and Elin Carlson have done a fabulous job of creating a clear manual for pursuing Session work as a musician.  Many of my clients make a seriously good living working as a Session player.  While it may not feed your ego in the same way as being the featured artist on stage.  Being a session player will feed YOU, both financially and also by helping you to develop and hone your skills as a professional musician.

Inside this jam-packed e-book, you’ll learn:

  • How to effectively meet the right people
  • How to conduct yourself in the studio so they will want to hire you again
  • How to completely prepare yourself for making it in Hollywood.
  • How to avoid the pitfalls that many singers make in pursuing their careers, and how to save time and money in that process
  • How to make lifetime residual income
  • How to market yourself for the best possible results
  • How to be, and stay, prepared for the highly competitive world of session singing

And while John and Elin speak specifically in terms of singing in Hollywood, I’m confident you will be able to apply this information to being a session musician in any professional setting.

I heartily recommend John and Elin’s How-To eBook Session Singing In Hollywood.

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Ask The Organizer – An Interview with Joshua Zerkel, Certified Professional Organizer

artists-marketing-business-academy-interview-with-expertsDo you ever have trouble getting – or staying – organized?

If so, you’re not alone – organizing your space, managing your time, and keeping track of your information can get pretty overwhelming.

In this open forum Q&A call, members got answers to their most challenging organizing questions, problems and conundrums from Joshua Zerkel of Custom Living Solutions.

 

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Joshua Zerkel

Joshua Zerkel, CPO® is the President of the San Francisco Bay Area Chapter of the National Association of Professional Organizers and the founder of Custom Living Solutions, a productivity and organizing consulting firm. Joshua specializes in helping entrepreneurs and small businesses find easy ways to get control of their information, technology, and clutter so they can reduce stress and make more money. Although he doesn’t consider himself freakishly organized, Josh does admit to spending his free time alphabetizing his comic books and fixing the tags on his MP3 collection.

For more of Josh’s practical (and sometimes pithy!) organizing tips, check out his website – http://www.customlivingsolutions.com/

Ask the Organizer

Some of the biggest energy and time wasters in our lives results from an ineffective system of organization. This can show up in many ways.

It can look like a lack of time management – but really you’re spending too much time looking for things you’ve lost. It can look like getting distracted because of things you’ve forgotten or feeling confused and overwhelmed because you’re surrounded by clutter in your space.

It can look like avoiding or procrastinating – but really, you haven’t organized your goals and To Do list in a way that helps you to prioritize what needs to get done – so you can’t get started.

So, for this month’s Words to the Wise edition, I’m going to hand the reins off to an Organization expert – Joshua Zerkel – for some tips on how to organize your time to avoid communications distractions. (While writing this introduction, my phone rang 3 times!)

Warm regards,
Debra Russell
Certified Business Coach

Boost Focus and Productivity by Reducing Communication Distractions

By Joshua Zerkel
During the course of a given day, think about how many different ways you might be distracted from the tasks you have in front of you – a notification pops up in the corner of your screen letting you know you have a new email, your phone vibrates to let you know you received a new message on Twitter, the phone rings… and the list goes on and on. Let’s face facts – we live in distraction oriented culture, where we’re encouraged to be in near-constant contact with the outside world.

While staying in touch is great in theory, being constantly available to the outside world can be an ongoing source of distractions and interruptions. In my work with clients, many of them say that dealing with these distractions has become a major part of daily life, and is taking a toll on their productivity. Here are some strategies for stemming the tide of interruptions and getting back on track towards being more efficient:

Prioritize your key tasks

Before you start your work each day, take a few moments to write down what your priority tasks are going to be that day. Set aside time on your calendar to work on those tasks, and make those times “communication free zones” – meaning that you won’t check email, answer calls, or instant-message during those times, unless doing so relates specifically to the project you’re working on. Setting aside this space to work on your projects will help you stay focused and get closer to your goal of finishing a given task.

Beware of “helpful” notifications

Pretty much every system we use to communicate, whether it’s instant message, email, social media, voice mail, text messaging, etc., has a way to notify us when we’ve received a new message or communication request. Ask yourself, are these notifications serving you, or are they an interruption? For most of us, the latter is the case. Instead of allowing these tech tools distract you, set specific times during the day when you will check for new messages, email, etc., and turn off the notifications. You could check your various inboxes twice a day, every few hours, or every hour, depending on the volume of communication you receive. Very, very few messages are so urgent that they can’t wait an hour or two for you to return the communication.

Don’t get sucked into the social media vortex

Facebook, Twitter, LinkedIn, MySpace… these are all great tools, and can be a lot of fun. They can also generate a voluminous amount of messages that require your attention and time. If you’re using these tools for purely personal use, limit your use of them to outside business hours, and set some parameters about how much time you’d like to spend on them. If social media is a part of your business, make sure to set aside time on your calendar during your work day to process your new messages and friend requests. Don’t make the mistake of thinking that managing these sites is something that can be done in the ever-elusive “spare time” – keeping current with your profiles has to become part of your scheduled tasks.

These are some of my favorite ways to reduce communication-related distractions – what are some of yours?

Joshua Zerkel, CPO® is a the founder of Custom Living Solutions, a San Francisco-based productivity and organizing consulting firm, specializing in helping busy people save time, space and money by getting organized at home and at work. For more FREE organizing ideas, visit www.customlivingsolutions.com or call 415-830-6345.