Resources – 5 hats

Debra Recommends FOLKDJ List Serve

FOLKDJ-L is an electronic discussion group for DJs and other people interested in all folk-based music (bluegrass, old-time, traditional balladry, traditional international music, singer-songwriters, etc.) on the radio.  It is primarily a place where DJ’s post their play lists.

With over nine hundred subscribers from all corners of the earth, this can be a useful resource for finding the DJ’s who might play your music (by researching their taste and tendencies).  This is NOT a place to promote yourself.

http://www.folkradio.org

Debra Recommends Folk Alliance International

folk, music Since 1989, the North American Folk Alliance has served as the headquarters for Folk Music and Dance. With over 2000 members worldwide and an annual conference that is one of the five largest music conferences in North America, Folk Alliance continues to grow and mature while providing a unique range of member services to the acoustic and traditional music community.

Over the years, Folk Alliance has grown to include record companies, publishers, presenters, agents, managers, music support services, manufacturers and artists that work in the folk world. Folk Alliance has six regional affiliates that provide the grass roots efforts in their respective markets.

Debra Russell has delivered workshops for the National Conference as well as the Regional Conferences.

www.folkalliance.org

Regionals:

FARM – Midwest Region

FAR-West – Western Region

NERFA – North Eastern Region

SERFA – Southeast Region

SWRFA – Southwest Region (Resource no longer available.)

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Debra Recommends MasterWriter – Thesaurus on Steroids!

Masterwriter is on SALE – Discounted Price – $199

MasterWriter 2.0 is the most powerful suite of songwriting tools ever assembled in one program. This revolutionary new software won Best of Show at MacWorld Expo and has received rave reviews in every major music magazine. MasterWriter is endorsed by ASCAP, BMI, SESAC, NSAI and is currently used by some of the world’s leading songwriters including Gwen Stefani, Rob Thomas, Jimmy Webb, Kenny Loggins, Trent Reznor, Clint Black, Jeffrey Steele, and many more.

This revolutionary software won Best of Show at MacWorld Expo and has received rave reviews in every major music magazine. MasterWriter is endorsed by ASCAP, BMI, SESAC, NSAI and is currently used by some of the world’s leading songwriters, including Gwen Stefani, Rob Thomas, Jimmy Webb, Kenny Loggins, Trent Reznor, Clint Black, Jeffrey Steele, and many more.

New features include Word Families and Parts Of Speech, two unique and revolutionary reference dictionaries that will open up a new world of possibilities for descriptive words and ideas. Also new is a complete searchable version of the Bible, Old and New Testaments. There have been updates and improvements to the existing features, including greatly expanded Sound-Alikes (close rhymes), and a completely redesigned Interface which is resizable, with enhanced functionality and a faster load time. These are serious tools for the serious songwriter.

Windows and Mac compatible.

And while this is designed for lyric writers, any writer could benefit from this thesaurus on steroids!

Take the Tour and Download a free 30-Day Trial at http:/www.masterwriter.com or call Toll Free 1-866-892-8844. Be sure to mention Artist’s EDGE (account #4010) to receive your discount

Take the MasterWriter Tour

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Motivation and Momentum – the Missing Ingredients to Effective Time Management

Artists MBA, Professional Program

Motivation: desire to do; interest or drive
Momentum: force or speed of movement; impetus, as of a physical object or course of events

These two ingredients are critical to the recipe of effective Time Management.  Because ultimately, people only do what they want to do.  Without that desire – you have no motivation.  And without motivation, you have no movement forward – or Momentum.

There are 4 Key Ingredients to effective time management.

These key ingredients are:

  • Time Management Skills
  • Time Management Structure
  • Motivation
  • Momentum

Most Time Management books and courses deal with the first two – and you will find them well covered in Time Management 101. But without the second two ingredients you will find yourself unable to implement the skills and structure with any consistency.

Your schedule may work for a few days or even a few weeks, but then something happens and it all falls apart.

But you don’t need magic fairy dust to create momentum! In this inspiring class you will discover:

  • What motivation and momentum are REALLY made of
  • How to discover what motivates you and use it to create the results you want
  • What 3 things are guaranteed to destroy your momentum and how to avoid them
  • 5 Tools for creating and maintaining your momentum

Additional Resources for this Class:

Prerequisite Class:

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Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Next Class:

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


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Motivation and Momentum-The Missing Keys to Successful Time Management

What is Motivation?

It is what drives your behavior.  And according to the experts in the sciences of neurology and behavior – 95% of what drives our behavior as human beings is unconscious!  As an actress and director, I studied motivation in my characters – what desires drive my character to act as she does and what conflicting desire drives her to sabotage herself?  That understanding allowed me to create believable characters .

But how can we possibly hope to influence our behavior consciously and intentionally in the real world?

Most people try harder and push themselves.  They beat themselves with self-recrimination, blame, and shame.  And it becomes like Sisyphus pushing his boulder up the hill, only to have it roll back down.  The hopelessness of your efforts can destroy any motivation or momentum you’ve managed to create.  And the amount of energy it takes will eventually burn you out.

From a Law of Attraction standpoint, it is the desire for what you want that both draws you forward (motivation) and draws your desires into your life (serendipity or luck).

It is much more energetically and ecologically sound to draw yourself forward by creating a powerful and inviting vision of what you desire, using your passion to create movement, than it is to push, manipulate and punish yourself into action.

And remember, the basic tenet of the Law of Attraction is that you get what you focus on.  If you are focused on how you are struggling and not doing what you “should” and the lack of what you desire – you are creating more of that lack..

Bottom line – focusing on a specific and juicy vision of what you desire to create will clear the obstacles, and increase your motivation and energy to take the actions that will manifest your vision.

Once you’re clear about what you want (your vision) and you are moving forward towards it,

How do you Maintain your Momentum?

You need to understand how and why you are stopping yourself.  And yes,

YOU are stopping YOU!

Momentum doesn’t come from magic fairy dust.  It comes from within you.

In my experience, the most common destroyer of momentum is fear and the desire to control your speed (and thereby reduce your feeling of fear).  So, notice what you are doing to slow yourself down.  Get wise to yourself.  Because once you are conscious about what you’re doing and what’s motivating that behavior – you have the power to choose differently.

So, once you understand what’s motivating you and you’re working on that, how do you create momentum?  It’s basic physics.  According to Newton’s Laws of Motion – a body that is still, through inertia will stay still.  A body in motion will tend to stay in motion.  So, to create momentum you must get into action.  Even one small baby step can create the shift in energy that will enable you to move solidly towards your goals.

And be willing to be uncomfortable.  That discomfort is evidence that you’re changing your reality – and isn’t that what you want?

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The Internet Marketing Expert – an Interview with Patrick Schwerdtfeger

artists-marketing-business-academy-interview-with-expertsHaving seen Patrick speak, I’m absolutely thrilled to have him join us and teach us about Multiple Streams Step 5 – Generating Traffic:

Over 98% of websites get fewer than 5 visitors each day and a fantastic website without traffic does nothing to build your business. Attracting high-quality website visitors doesn’t have to cost a fortune. With some time and a little direction, you can accumulate strategic one-way inbound links and watch the targeted traffic pour in! This presentation will show you how.

Patrick Schwerdtfeger is the founder of Tactical Execution; a company that leverages progressive marketing strategies to build credibility and exposure for its clients. Patrick is an award winning speaker and was an instructor at the 2007 Internet Marketing Conference held in Stockholm, Sweden.

With a diverse background in marketing and finance, Patrick has a gift for explaining complicated subjects in simple language, making his presentations insightful and empowering.

I want to thank Patrick for being so generous with his time and expertise. This was a full 90 minutes, jam-packed with information on how to market yourself on the internet. Really incredible!

Additional Resources for this Class:

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Patrick Schwerdtfeger

Patrick-Schwerdtfeger1

Patrick Schwerdtfeger is a leading authority on global business trends including ‘big data’, self-employment and the social media revolution. He’s the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. Patrick has spoken about global mega trends, big data and the social media revolution at conferences and business events around the world.

Patrick spoke about “Learned Intuition” at TEDx Sacramento in August 2012 and was asked to come back for another appearance in June 2013.

Patrick’s books include Webify Your Business, Internet Marketing Secrets for the Self-Employed, Make Yourself Useful: Marketing in the 21st Century and Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility & Crush Your Competition. He has been featured by the New York Times, CNN Money, LA Times, San Francisco Chronicle, Inc. Magazine, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

Patrick maintains a video blog entitled Strategic Business Insights and you can watch past episodes (and subscribe to be notified of future ones).

Multiple Streams Step 2: Elicit Their Problems

Artists MBA, Professional ProgramIn Step 1 of the Multiple Streams of Art/Music Income Model, you chose your niche.

Now that you know who you’re marketing to, the next step is to Elicit Their Problems. What does your ideal customer most NEED? WANT? DESIRE? What drives him or her?

This vital step begins to establish your relationship with your prospects. It also will impact every aspect of your business: your product creation, your marketing plan and how you distinguish yourself from your competition in the minds of your clients.**

In this powerful class you will:

  • Clear the one big belief that will sabotage your career
  • Learn 3 ways to explore what your niche wants, needs, desires
  • Discover the 2 most important questions to ask them, now that you have their attention
  • Learn how to apply this concept to both the End Buyer (your fans) and the B2B* Buyer (the venue owner, gallery owner, A&R, etc.)

 

* B2B = Business to Business
** Clients – Art is a service industry. Your clients are your fans and everyone who interacts with your art.

Additional Resources for this Class:

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


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How to Create a Values-Based Career

Artists MBA, Professional ProgramWhat does that mean, really?

We talk a lot about values, family values, good values – whatever.  But do you really know what your values are – consciously?

And how exactly do they affect your career choices and path?

In this interactive class, we’ll look at:

  • What your values are, right now
  • How to choose values that will create ethical success
  • And how to build those values into your life, moment to moment

Your values are the basis of your self-esteem, self-confidence and how you experience the world.  What could be more important?

Additional Resources for this Class:

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Next Class:

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


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Goals That Get Results

Artists MBA, Foundation ProgramGoal setting is a skill critical to creating success in any area of your life. But expressing what you want in your life in a goal that really works can be a complex and challenging process.

Because its not just about writing what we want.  Setting goals brings up all kinds of challenges for people because of past failures and future uncertainties.

Trying to move forward without a goal creates confusion, overwhelm and burn-out.

“If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.”
– Andrew Carnegie

In this class you will learn:

  • The common obstacles to setting goals
  • The common mistakes that lead to poorly written goals
  • How to zoom in on what you want and make powerful, specific and truly inspiring goals
  • What to do once you have those powerful and inspiring goals.

With a solid, specific and inspiring goal, you will be empowered to move past your obstacles, stay on track when distractions beckon and be able celebrate your wins.

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

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Enroll in the Artists Marketing & Business Academy to access these classes today!

Your Tuition ($5 for first 14 days then $39 per month) includes all Foundation level classes PLUS the Time Management Mastery Course & App.

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Multiple Streams Step 1: Niche Picking

Artists MBA, Professional ProgramWhat is a Niche, really?  And why is everybody talking about Niche Marketing?

Designing your marketing around a Niche can enable you to have a major impact on a small budget.  Since most Artists are working with a limited to non-existent marketing budget – Niche Marketing can give you a tremendous advantage over your competition.

In this class on the critical first step of the Multiple Streams of Art Income marketing approach, you’ll learn:

  • What is a niche, really and how does it apply to my business?
  • How do I pick my niche?
  • OK – I’ve chosen my niche, now what?

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Read the Class Transcript

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Next Class:

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


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