Rising Star Systems

How to Create a Fanbase From Scratch

Artists MBA, Professional Program

Back in February, I interviewed Ariel Hyatt about how to create a successful crowd funding campaign. The first thing you need to build a successful crowdfunding campaign is, well, a CROWD! It seems obvious, I know – and yet you’d be shocked how often I get this question from people who have 150 names on […]

7 Secrets to Get Booked on Corporate Stages with Tiamo De Vettori

Tiamo De Vettori, stages

At the Artists Marketing & Business Academy, we’re all about making a prosperous and sustainable living doing what you love. Are you sick and tired of playing small gigs that pay you next to nothing for your musical talent? What if you could play on huge stages in front of hundreds, if not thousands of […]

The Marketing Cycle with Music Marketing Expert Bobby Borg

Bobby Borg, music marketing

In the old paradigm of the Music Business, the Record Company took care of the marketing and the Artist took care of the music. Those days are dead and gone – It’s a DIY Music Business. So what do you need to know in order to handle marketing your music? In this class taught by […]

Branding 101

Artists MBA, Foundation Program

What is branding? Branding is a fundamental marketing concept that is often misunderstood by business owners. According to Wikipedia: “A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”[1] Branding began as a way to tell one person’s cattle […]

Internet Marketing 101

Artists MBA, Professional Program

SEO! SEM! PPC! Oh My! The internet has paved the way for the Artist Entrepreneur to create your own career without waiting for the record deal, the publishing deal or anybody to “discover” you. But learning what you need to know and figuring out how to apply it to your business can quickly become overwhelming. […]

Websites and the Artist Entrepreneur

websites, Internet marketing

Internet Marketing Part Deux In last month’s Newsletter, I talked about the importance of not only having a presence on the Internet but having a presence that would be easily discoverable by your prospective customers, clients and fans. And that the trick to being found is through the use of good key words and SEO […]

Music Marketing in the Real World – An Interview with Michael Brandvold

Michael Brandvold, music marketing

KISS, yeah the band. The guy who spits blood and sticks out his tongue. The band that wears more makeup and higher heels than your mom. What can you learn about marketing from them? KISS is alot more that just caskets and condoms. Michael Brandvold will share with Debra Russell some of the marketing lessons […]

Internet Marketing and the Artist Entrepreneur

Whether you’re in music, film, dance, the visual arts or writing, the presence of the Internet has significantly changed your industry in the last 20 years. For many of the big corporations who in the past controlled your industry, these changes have been terrifying, threatening their very existence. For the artist entrepreneur, the DIY artist, […]