Sales and Marketing
Have you ever searched for a company’s website or social media page only to realize they have neither? If you have, odds are you got the impression they’re either not legitimate or way behind the times.
My answer is #5 – I hope you get value from it!
Imagine the internet and press are abuzz with news about your firm slipping up. Bad press is a crossroads for a brand, one you will have to cross periodically. With the right steps, companies can regain their footing and potentially gain additional goodwill. Mishandling the issue, however, will damage public perception, perhaps permanently.
Members of Forbes Coaches Council talk about their suggestions on how to recover after receiving bad press. My answer is #10 – I hope you get value from it.
As a Forbes Coaches Council member, I was asked to give a short answer to this question which was compiled with other council members and published.
My answer is #6 – I hope you get value from it!
Marketing’s job isn’t to convince the customer to buy. It’s to create trust and rapport.
This is truly putting the customer’s needs first.
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Back in February, I interviewed Ariel Hyatt about how to create a successful crowd funding campaign.
The first thing you need to build a successful crowdfunding campaign is, well, a CROWD!
It seems obvious, I know – and yet you’d be shocked how often I get this question from people who have 150 names on their email list and want to know how to use kickstarter raise $10,000 to record a CD!
But a fanbase is more than a crowdfunding necessity! A healthy fanbase will help you to:
So, how do you create your crowd from scratch? In this class you’ll discover:
By the way, these techniques will also work to expand your fanbase if you’ve already got one started!
Enroll in the Artists Marketing & Business Academy Professional Program
to access this class today ($49 per month Tuition):
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
Click here to enroll in the Artists Marketing & Business Academy Professional Program
to access this next class in the series today ($49 per month Tuition)
At the Artists Marketing & Business Academy, we’re all about making a prosperous and sustainable living doing what you love. Are you sick and tired of playing small gigs that pay you next to nothing for your musical talent? What if you could play on huge stages in front of hundreds, if not thousands of people, and get paid like a rock star for it? Would that interest you?
Then it’s time that you discovered how to get booked on corporate stages! We’re thrilled to host guest lecturer Tiamo De Vettori. In this class, Tiamo will teach you:
Tiamo’s class could change the path of your career!
Enroll in the Artists Marketing & Business Academy Professional Program
to listen to this interview today ($49 per month Tuition):
Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this Interview today
Tiamo De VettoriFor music fans who want to feel connected, inspired, uplifted, and part of something bigger, we’ve found the artist for you. Often described as a cross between Jason Mraz and John Mayer, motivational acoustic-pop singer/songwriter, Tiamo De Vettori, was recently named L.A. Music Award’s “Male Singer/Songwriter of the Year” & San Diego Music Award’s “Best Songwriter”. Tiamo has been featured on FOX, CBS, NBC, and MSNBC and recently performed on stage at the Jimmy Kimmel Show. With a powerful voice, captivating stage presence, compelling lyrics, and melodies impossible not to sing along to, fans around the world have gravitated to Tiamo’s positive vibe and love for life.
Something that makes Tiamo so unique is that he is also a motivational speaker who combines his on-stage charisma with his inspriring personal stories, orginal songs, and acoustic guitar. Tiamo has performed and spoken to over 32,000 people around the country at seminars, trainings, colleges, and conferences, and has shared the stage with best-selling authors and speakers such as T. Harv Eker, Les Brown, Lisa Nichols, and Dan Millman. Tiamo has moved audiences since he was seven years old. During his childhood, he had the extremely rare opportunity to perform and tour the world with his Italian father, Franco De Vettori, an international opera singer.
Despite growing up on stage, Tiamo’s career as a singer/songwriter didn’t quite materialize until he intuitively hopped on a Greyhound bus headed for Virginia…just a few days after graduating from the University of Arizona. Shortly after, a close friend who had read Tiamo’s poetry and heard him sing, insisted that he explore the combination of songwriting and performing. Needing a friendly push, Tiamo had a hard time turning down his friend’s eventual offer to buy him a guitar as long as he kept one promise to his friend — get the guitar, let it sit in your living room, and as Tiamo’s friend put it, “the songs will just flow out of you”. Surely enough, Tiamo looked at his new guitar one rainy night, picked it up, and without any previous guitar experience, “accidentally” wrote his first song.
Tiamo has climbed to #4 and #18 on the Australian top 40 radio charts and is receiving radio play in 12 countries including the U.S. Aside from his international success, Tiamo can be found performing at some of the most popular venues in his home town of San Diego such as the highly celebrated Humphrey’s by the Bay, large college campuses including the University of California San Diego and San Diego State University, and other highly regarded venues such as the House of Blues, the Belly Up and Hard Rock Cafe. He has also performed live on San Diego’s most-watched morning news shows, News Channel 8 and News Channel 10, and and has been featured on some of Southern California’s most popular radio stations such as KPRI 102.1 FM.
With the international release of his CD entitled “Back to Love”, a vision of creating positive change in the music industry, and a gravitating persona, you can’t help but cheer on this modest, rising star.
In today’s DIY Music Business, many artists are looking to crowd funding to replace the financing that a record deal used to provide. But the success rates of crowd funding efforts in the music industry are not all Amanda F. Palmer stories. It’s not the get rich quick solution to your financial woes.
Luckily for us, Ariel Hyatt of Cyber PR has studied this question and is going to share a few of her Crowd Funding Success Secrets with the members of the Artists Marketing & Business Academy Professional Program.
In this Interview with an Expert you will learn:
Is Crowd Funding the right method at the right time for your next project? In this interview Ariel will give you the criteria for making a sound business decision for your career.
Enroll in the Artists Marketing & Business Academy Professional Program
to listen to this interview today ($49 per month Tuition):
Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
From left, Dean Krippaehne, Vikki Flawith, Ariel Hyatt, Derek Sivers, Debra Russell, TAXI Panel
Ariel Hyatt is the founder of Ariel Publicity & Cyber PR a New York based digital PR firm that connects artists, authors and filmmakers to blogs, podcasts, internet radio stations and social media sites. Over the past 13 years her firm has represented over 1,400 musicians of all genres.
Educating musicians is her passion and her philosophy is: combine social media with Internet marketing to help artists grow their fanbase and increase their income.
Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Social media and online marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 10,000 subscribers and she is a contributing blogger to Music Think Tank.
Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon.
The internet has paved the way for the Artist Entrepreneur to create your own career without waiting for the record deal, the publishing deal or anybody to “discover” you.
But learning what you need for your business can be quickly overwhelming – do you need a website? What should be on it? What about Facebook? Twitter? YouTube? GooglePlus?
In this class, we’ll explore:
Internet and Social Media Marketing, for the people using it correctly, their success is no accident. Discover how to apply it to your business and the best ways for you to use the power of the Internet to build the career YOU want!
Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
In the old paradigm of the Music Business, the Record Company took care of the marketing and the Artist took care of the music.
Those days are dead and gone – It’s a DIY Music Business.
So what do you need to know in order to handle marketing your music?
In this class taught by Special Guest, Bobby Borg, you will discover:
Join Bobby as he shows you how to create and execute your marketing plan effectively.
Enroll in the Artists Marketing & Business Academy Professional Program
to listen to this interview today ($49 per month Tuition):
Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
As a Major label, Independent, and DIY recording/touring artist, Bobby Borg has over 20 years experience in the trenches working with some of the most respected management firms, A&R representatives, music producers, music publishers, equipment manufacturers, songwriters, and journalists. He is a graduate of Berklee College of Music with a BA in Professional Music, a graduate of UCLA Extension with a certificate in Instructor Development and Marketing Management, and a graduate of a number of UCLA certificate classes in business, writing, math, psychology, computer science, and music business.
Today, he is the owner of a thriving music consulting company where he speaks with clients around the country and is a regular guest speaker at major music industry events. As a music business instructor, Borg teaches at Musicians Institute where he held the chair of the music business department, as well as at UCLA where he sits on the board of entertainment studies and received the 2011 Instructor-of-the-Year award for his work in music publishing and music marketing courses. Borg was named Vice President of Special Events for The American Marketing Association and awarded the Volunteer of The Year Award in 2012. He is the author of:
As well the author of over 1000 music business articles published in journals around the globe.
What is branding?
Branding is a fundamental marketing concept that is often misunderstood by business owners.
According to Wikipedia:
“A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”[1] Branding began as a way to tell one person’s cattle from another by means of a hot iron stamp.”
What does it mean in terms of your career, your creativity and your fans?
In this overview of of Branding we will explore:
*BOP – Bold Outrageous Provocative statement of who you are and what you stand for – see Multiple Streams of Art/Music Income for more information about the BOP.
In order to create success in the music business, film industry, show biz, or visual arts, you must stand out from the competition. The trick is to intentionally design a magnetic brand that attracts your fans/customers/clients to you.
And then make everything you do in your website, your social media, your live performance and your product packaging an expression of your brand.
What is your Brand? Do you know?
Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
SEO! SEM! PPC! Oh My!The internet has paved the way for the Artist Entrepreneur to create your own career without waiting for the record deal, the publishing deal or anybody to “discover” you. But learning what you need to know and figuring out how to apply it to your business can quickly become overwhelming.
In this class, Debra Russell will give you the basic, fundamental, what everyone needs to know to get started, primer on internet marketing. You’ll discover:
We know the internet is here to stay. We know that if you don’t have a web presence no one will take you seriously. But having a website isn’t enough. You must learn how to get people to FIND you. And that means Internet Marketing!
Enroll in the Artists Marketing & Business Academy Professional Program
to access this class today ($49 per month Tuition):
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
Click here to enroll in the Artists Marketing & Business Academy Professional Program
to access this next class in the series today ($49 per month Tuition)