Internet and Social Media Marketing

Social Media Do’s and Don’ts

Just read a great blog post with an overview of Do’s and Don’ts in the Social Media world.

The How To’s of Social Media

(Resource no longer available)

By Talia DeVault
Having just returned from a Bay Area Women in Film event on “Utilizing Social Media,” I felt compelled to share the knowledge of the creative professionals that spoke on the panel…

There’s a lot of great suggestions here and it gives a good overview of SoMe etiquette. I recommend reading it (resource no longer available).

I added a comment there and wanted to expand a bit here:

Excellent review! Thank you. I’d like to add a few do’s and don’ts:

DO automate your promotional and repetitive tweets (remember, the stream is moving so fast, that any message should be tweeted 2-3 times a day), AND be sure to personalize your connection with your friends/followers – respond, engage, be a resource. That CAN’T be automated and must be real and must be your voice.

DON’T be the same across the medium – DON’T automatically push your tweets to facebook to linkedin, etc. Different mediums require a different kind of interaction. I think of it this way:

Linkedin is the business networking event
Twitter is the cocktail party
Facebook is dinner with friends.

You wouldn’t wear the same out fit or have the same demeanor at the networking event as you would either at the cocktail party or dinner with friends.  What works and doesn’t work in real life works and doesn’t work on social media.

In addition, think of blogging and your email newsletter as an opportunity to build value and familiarity with your fans and clients – and both need to be different from each other as well. I don’t know about you, but I hate getting the exact same message from 5 different places – I’m likely to unfollow and unsubscribe so I only get the information once.  Blogging is like an ongoing conversation.  It doesn’t need to be long or drawn out, because you’ll be back again soon.

Your newsletter needs to be a bit more formal, very value driven as well as bringing your list deeper into relationship with you.

And the concept that underpins all of it, is that people buy from those they know, like and trust.  Your goal in Social Media should be to establish yourself as an expert, and allow your fans, followers, friends and customers/clients to get to know you, like you and trust you.

Twitter for Artists – An Interview with Carla Lynn Hall

artists-marketing-business-academy-interview-with-expertsIf you’re not using, or haven’t gotten the hang of, Twitter yet, it’s a great social networking tool that enables you to get your point across in 140 characters or less. It’s a great way to start and build relationships in less time than it take to send an email.

People who are unfamiliar with Twitter often get bored before they see the opportunity that’s available. If you’ve given up on your Twitter account, or want to learn how you can use it to build your business, this workshop is for you!

In this class you’ll discover:

  • How to get followers
  • How to promote your gigs, music, photography, etc
  • How to get new visitors to your website
  • How to meet and communicate with fans and industry professionals

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Carla Lynne Hall

Debra Russell, Artists Marketing and Business Academy, Carla Lynn Hall, Twitter, social media, outsourcing, Social Networking, Sales and Marketing, internet marketing, listCarla Lynne Hall is a musician and music marketing consultant based in New York City. Her mission is to make music and share her knowledge with other musicians. As a musician, she has released three CDs on her own label, and has toured the world as a singer/songwriter, and professional vocalist. In addition, she also has spent a number of years behind the scenes in the music industry, in publishing, management, publicity, and radio promotion.

Carla is the host of Musicians Lunch, a monthly musician’s gathering in NYC, and other cities around the US. Carla has given indie music lectures at many venues, including ASCAP, Songwriter’s Hall of Fame, The Indie Music Forum, and Philadelphia Music Conference.

Get more information about Carla and check out her ebook – Twitter for Musicians at:

Twitter For Musicians

Debra Recommends Ann Evanston – Social Networking Coaching Club

Debra Russell recommends, internet marketing, Social Media Marketing, Ann Evanston, Warrior-Preneur, twitterI took a Twitter Technology class with Ann and I learned SO much, that I signed up for her Social Networking Coaching Club. I’ve been learning a lot – and really diving deep into the social networking world as a result of her support! Many of the principles I teach my Members and clients I learned at her knee!

I recommend Ann and her Social Networking Coaching Club! She is committed to teaching the strategies and tactics to successful social networking to grow your business, increase traffic, and generate revenue!

Most people do NOT understand the social psychology of how to market their business online without wasting tons of time and energy. Truly build credibility and have your marketing go “viral” with this system!

The Social Networking Coaching Club provides a customized coaching process, online rather than 1:1 which is far more costly! Get results quickly and feedback specific for what YOU are trying to achieve!

Growing your business online makes smart business sense these days. Learning how to do it right the first time is critical. There are many people out there who claim to be “Social Media Experts.” And they charge some pretty nice fees to “coach” people to improve their online marketability. There are also many people out there trying to be “helpful” but have no clue of how to extend strategic help!

What Ann says about her experience with Social Networking:
I am a HUGE fan of social networking – it has expanded my internet presence and closed business for me. As a matter of fact I ran 3Q numbers and I have pulled $30,000, and a book and radio deal for business in 2008 from social networking! (Oh, and I was a featured speaker at BizTechDay – I loved the “heavy hitters” I got to play with that day!)  The opportunities are endless on the internet! And if you practice what is in my Social NetWORKing article you can be successful at it!

If you are serious about true social networking to grow your business, not shoving your business at everyone (it gets old!) then this site is for you! Learn the secrets for success! Go to the Social Networking Coaching Club to sign up or learn more!

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Debra Recommends Ning – Create Your Social Network

Debra Russell recommends, Artist's EDGE, Ning, Social Networking
Ning.com is a very cool thing!  Ning lets you create your own social network and/or join others.

Based in Palo Alto, Calif., Ning offers an easy-to-use technology platform enabling you to create and join Ning Networks for your interests and passions.

With over 1.3 million Ning social networks created and more than 30 million registered members, millions of people every day are coming together across Ning to explore and express their interests, discover new passions, and meet new people around shared pursuits.

Ning also enables artists, brands and organizations to simplify and control their online presence with their own unique Ning Network that beautifully integrates with other social media services while providing the most direct, unique and lucrative relationship with fans, consumers and members.

Founded in October 2004 by Gina Bianchini and Marc Andreessen, Ning launched the Ning Platform in October 2005 and Ning social networks in February 2007.

Check out Ning!

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Social Media Marketing – Part 1

This past week has been all about Social Media Marketing for me.  On Tuesday, I interviewed the fabulous Ariel Hyatt from Cyberpr for the Artist’s EDGE Membership “Interview With an Expert” Series.  She answered very clearly the question:

Social Media Marketing – Why?

And then on Thursday, I attended an in depth seminar with Ann Evanston from Warrior-Preneur.com called Twitter Technology Training (or T3 for short!).  In this event Ann answered very clearly the question:

Twitter Marketing – How?

How serendipitous to do these to trainings back to back.  Because now, I’m completely fired up about doing the social media thing the right way – and I no longer feel completely overwhelmed by it.  And so, of course, I want to help you feel the same way.

Around the turn of our new century it became clear to most small business owners that they were going to have to have a web presence if they wanted to create success doing what they loved.  I believe that we are experiencing a similar tipping point around social media marketing.  You’re just going to have to have a presence in the social media world in order to create a successful business doing what you love.  Not doing it means leaving a lot of money on the table and giving your competition, who is using social media, a huge edge.

So the question then becomes – how do you build this into your marketing strategy in a way that makes sense for your business and for your sanity?

The short answer is to choose the top three social media sites to focus on and then create a system using the tools and techniques to make the most powerful impact with your presence and best use of your time.

Ariel gave us her top 5 and I have to agree.  They are:

If you are in the music industry, you absolutely must have a presence on MySpace.  If you’re not in the music industry, I recommend against it.  I think everybody should be on Twitter and Linkedin.  Twitter will help you build a relationship with your clients/customers as well as your colleagues.  Twitter is also amazing at increasing your presence across the search engines.

Linkedin will help you build relationships with your colleagues and can be a great source of joint venture opportunities, and an opportunity to build credibility and buzz about who you are and what you do.

I believe the jury’s still out on Facebook and the best way to do business on what is for most people, primarily a social medium.  I see a lot of people making some major mistakes on Facebook – such as inviting people to a local event 3000 miles away from where they live.  Event invites are becoming the scourge of Facebook – and I think you can do a lot more harm than good there.  But I believe, if used correctly, Facebook can be a great way to deepen your relationship with your fans, clients and customers – Step 7 in the Multiple Streams of Business Income concept.

The power of YouTube has been well established – just take the brilliant “Will It Blend?” campaign created by Blendtec®. The best piece of advice I’ve heard about YouTube is to worry less about the quality of the video and more about the quality of the message.

If it’s too slick, it won’t stick on YouTube!

In addition, there may be other social media sites unique to your target market.  There are tons of sites and new ones being added by the day.  I recommend picking your top 3 and get things up and running there, before adding more or you will just get overwhelmed.  In order for Social Media Marketing to work for you, you must create a winning strategy and work it consistently over time.  Remember the old marketing adage 7-15 touches before you exist in a new customer’s mind.  You can’t do that if you start something and don’t maintain it with consistency.  And with 17,148 new messages/minute on Twitter (according to Tweetspeed.com (resource no longer available) – a number that changes depending on the day and time of day – but you get the point), consistency is going to be key to your marketing effectiveness.

In Part 2, I’ll talk about the culture and mindset of the social media world as well as some really cool tools that I’ve discovered.

Social Media – An Interview With Ariel Hyatt, CyberPR

artists-marketing-business-academy-interview-with-expertsTwitter, Facebook, Instagram, oh my!

Social Media is everywhere – but what is it really?

And how do you incorporate it into your smart marketing plan, efficiently and effectively?

Debra interviews Ariel Hyatt from Cyber PR, who enlightens us with:

  • An overview of Social Media
  • The top 3 mistakes people make with social media
  • Specifically how to use social media to expand your fanbase and make more money!

Additional Resources for this Interview:

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Ariel Hyatt

Debra Russell, Artists Marketing and Business Academy, Ariel Hyatt, Music Promotion, PR, Social Media, twitter, internet marketing, social media marketing, social networking

From left, Dean Krippaehne, Vikki Flawith, Ariel Hyatt, Derek Sivers, Debra Russell, TAXI Panel

Ariel Hyatt is the founder of Ariel Publicity & Cyber PR a New York based digital PR firm that connects artists, authors and filmmakers to blogs, podcasts, internet radio stations and social media sites. Over the past 13 years her firm has represented over 1,400 musicians of all genres.

Educating musicians is her passion and her philosophy is: combine social media with Internet marketing to help artists grow their fanbase and increase their income.

Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Social media and online marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 10,000 subscribers and she is a contributing blogger to Music Think Tank.

Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon.

Debra Recommends Ariel Publicity and Cyber PR

Debra Russell recommends, Ariel Hyatt, Cyber PR, music promotion, music business, marketingSince meeting Ariel Hyatt from Cyber PR in 2009, we have become good friends.  I was honored to participate on a Panel at the TAXI Road Rally that she moderated.  (Pictured left to right, Dean Krippaehne, Vikki Flawith, Ariel Hyatt, Derek Sivers, and me, Debra Russell)

I was very impressed by her knowledge and presence and the more I learn about her, the more impressed I become.  She’s hosted me as a speaker in NYC and I’ve interviewed Ariel for the Artists Marketing & Business Academy.

Here’s some information from the Cyber PR Website:

Ariel Hyatt, author of Music Success in Nine Weeks, is the founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 13 years her firm has represented over 1,400 musicians of all genres.

Ariel Publicity started out as a traditional PR firm and for 9 years Ariel pitched bands to newspapers, magazines TV and radio. Five years ago she noticed a dramatic downturn in effectiveness of traditional PR for her clients. It was harder and harder to even secure a calendar listing in newspapers that once gave her artists cover stories and feature interviews.

At the same time she noticed that online portals were covering her artists extensively and much faster than their traditional media counterparts.  2005 was the year of the podcast and 2006 the year of the blog (The TIME Magazine person of the year was YOU) and 2006 was the year Ariel Publicity abandoned all traditional media pitching and went digital.

Teaching and educating musicians is  an integral part of the Cyber PR platform and the philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income.

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Debra Russell Recommends ReverbNation

Debra Russell recommends, music business, marketing, web 2.0, reverbnationI’ve been hearing nothing but great buzz about ReverbNation as a one stop shop for contact management and social networking for your music business. Here’s what they say on their website:

ReverbNation.com is a Music 2.0 company that is responding to the changing music business paradigm.

We provide innovative marketing solutions that musicians need to compete, cooperate, and differentiate in an increasingly noisy online environment. Unlike typical “closed” communities, artists use ReverbNation as their home base for approaching marketing and promotion across the Internet as a whole — be it via social networks, blogs, or the artist’s homepage. Tools like TunePaks, FanReach, and Widgets give the artist the power to spread their music and information virtually anywhere. Real-time stats then provide a 360-degree view of how the music is spreading, who is listening, and which fans are actually passing it on to their friends and posting it on their pages. For more information on what ReverbNation can do for artists, click here.

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Website Maximizer: Is your website selling you?

artists-marketing-business-academy-interview-with-expertsIn this month’s Interview with an Expert, I am honored to welcome back as a guest speaker, Jeri Goldstein, author of How to Be Your Own Booking Agent: The Musician’s & Performing Artist’s Guide to Successful Touring.

In this workshop, Jeri Goldstein helps you to focus on your unique audiences, and create a unique experience for each of your audiences by making small and sometimes huge changes in your web presence set up.

In addition to your main web site, we touch on your blogs and your social marketing sites.  This class is applicable to any area of the Arts and Entertainment industry as we create a focus on your own unique audience or multiple audiences.

Jeri Goldstein, former agent and manager, now author and music business and performing arts consultant offers strategies and techniques on booking tours, negotiation techniques, marketing, music business and performing arts career development.

Jeri’s award-winning book, How To Be Your Own Booking Agent, The Musician’s & Performing Artist’s Guide To Successful Touring now in it’s 7th printing, is used as a text book in Music Business courses at Universities across the US and in Canada and by musicians and performing artists world-wide. Jeri Goldstein now provides valuable resources, instruction and consulting to musicians and performing artists as they navigate the entertainment industry on their way to creating a successful performing arts touring career.

Additional Resources for this Interview:

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Read the Interview Transcript

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Jeri Goldstein

Debra Russell, Artists Marketing and Business Academy, Jeri Goldstein, Internet Marketing, Social Media MarketingJeri Goldstein, often referred to by her students and clients as Dr. Gig, teaches self-motivated musicians and performing artists how to Get Great Gigs and create tours that make more money. Become a Gig Magnet using the artist-tested strategies and resources Jeri has developed. Learn how to book more events in your uniquely targeted niche market more easily. Jeri helps you narrow your focus to expand your audience and build a larger, more appreciative fan-base. Touring is often the life blood of a performing artist. She is committed to providing you with the tools you need to create profitable tours and achieve your career goals.

Debra Recommends Folk Venue List Serve

A list serve for folk venue promoters – primarily a place for them to discuss amongst themselves the issues that they face as venues.

This is NOT  a good place to promote your act – but is useful for market research.  This is a great place for a musician to lurk and find out what are the problems, needs, and desires of acoustic venue bookers.  The better to be able to solve their problems and fulfill their needs and desires – making you a more attractive act to book.

Folk Venue List-Serve