Sales and Marketing
I have been using a CardScan scanner since 2003, and it’s saved me literally hundreds of hours. I gather business cards where ever I go. And these cards used to sit in piles on my desk. Now, in a jif, I scan them into a database, add them to my newsletter list – and they become part of my network, instead of part of the chaos on my desk.
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In steps 1 through 3 of the Multiple Streams of Art Income business model, we’ve looked at who your clients and customers are and what they want and need and how do you provide the solutions in a truly unique fashion.
This step is about how you provide those solutions – your product funnel.
In this class, you will discover:
Most people create products haphazardly – this step was about how to use your Vision of your business and career to create products that lead your customers deeper into relationship with you and create lifelong fans.
Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!
Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!
Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.
In this month’s Interview with an Expert, I am honored to welcome back as a guest speaker, Jeri Goldstein, author of How to Be Your Own Booking Agent: The Musician’s & Performing Artist’s Guide to Successful Touring.
In this workshop, Jeri Goldstein helps you to focus on your unique audiences, and create a unique experience for each of your audiences by making small and sometimes huge changes in your web presence set up.
In addition to your main web site, we touch on your blogs and your social marketing sites. This class is applicable to any area of the Arts and Entertainment industry as we create a focus on your own unique audience or multiple audiences.
Jeri Goldstein, former agent and manager, now author and music business and performing arts consultant offers strategies and techniques on booking tours, negotiation techniques, marketing, music business and performing arts career development.
Jeri’s award-winning book, How To Be Your Own Booking Agent, The Musician’s & Performing Artist’s Guide To Successful Touring now in it’s 7th printing, is used as a text book in Music Business courses at Universities across the US and in Canada and by musicians and performing artists world-wide. Jeri Goldstein now provides valuable resources, instruction and consulting to musicians and performing artists as they navigate the entertainment industry on their way to creating a successful performing arts touring career.
Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!
Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
Jeri Goldstein, often referred to by her students and clients as Dr. Gig, teaches self-motivated musicians and performing artists how to Get Great Gigs and create tours that make more money. Become a Gig Magnet using the artist-tested strategies and resources Jeri has developed. Learn how to book more events in your uniquely targeted niche market more easily. Jeri helps you narrow your focus to expand your audience and build a larger, more appreciative fan-base. Touring is often the life blood of a performing artist. She is committed to providing you with the tools you need to create profitable tours and achieve your career goals.
In steps 1 and 2 of the Multiple Streams business model, you’ve chosen your niche and discovered their problems, needs and desires, as well as the language they particularly use to describe those things.
Now that you know their problems, the next step is to explore how you are the perfect and best solution to those problems. How do you uniquely fulfill their needs and desires? And, perhaps, most importantly, how do you use their language to express your value to them?
In this class you’ll discover:
Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!
Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!
Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.
We’ve talked here about why most artists never earn a prosperous living from their art – because they’re all following the same standard, limited approaches in the same standard, limited market places. And they’re missing a whole world of lucrative opportunities that are right within their grasp.
So how do you break out of the familiar system, and build a successful business as an artist?
The key is Multiple Streams of Art/Music Income. Multiple Streams of Art/Music Income is a powerful, comprehensive way to approach your business as a whole and your marketing strategy in specific.
In this call, you’ll learn:
Enroll in the Artists Marketing & Business Academy to access these classes today!
Your Tuition ($5 for first 14 days then $39 per month) includes all Foundation level classes PLUS the Time Management Mastery Course & App.
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!
Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.
Mainstream art galleries are not the only way to sell your artwork. Actually most successful visual artists do not make the majority of their sales from galleries.
Designed specifically for visual and spatial artists, this workshop will get you thinking outside of the gallery so you can find alternative spaces for your artwork.
In this class you will discover:
I want to personally thank Martha – a fellow Artists Marketing & Business Academy member – for stepping in for me while I’m in Los Angeles expanding my coaching skills.
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
As an Art Business Consultant, Ms. Zlatar advises emerging and mid-career visual artists and performers on realizing their artistic and financial goals. She coaches on clarity of vision, relationship with money, gallery representation, alternatives to the gallery scene, time management, and many other issues relevant to art entrepreneurs.
Her passion for business, psychology and the arts led her to launch ArtMatch, an art business consulting and coaching practice that supports artists in becoming more business savvy so they can sustain themselves through their artistry.
Ms. Zlatar comes with 20 years of diverse business experience in Market Research, International Business, Event Management & Promotion, Training and Meeting Facilitation and Art Business Consulting (New York City, Brussels, New Orleans and San Francisco). Aside from running her private practice, she is the Artist Outreach Consultant for the Small Business Development Center in San Francisco and Oakland. She also lectures on the Business of Art and Locating New Markets for Art at various organizations in the Bay Area.
Her eclectic background brings a fresh and new perspective to the business world and the Arts Community. Ms. Zlatar is originally from Latin America, has a degree in Marketing, an MBA, is fluent in Spanish and French and is an avid photographer and improviser.
A list serve for folk venue promoters – primarily a place for them to discuss amongst themselves the issues that they face as venues.
This is NOT a good place to promote your act – but is useful for market research. This is a great place for a musician to lurk and find out what are the problems, needs, and desires of acoustic venue bookers. The better to be able to solve their problems and fulfill their needs and desires – making you a more attractive act to book.
FOLKDJ-L is an electronic discussion group for DJs and other people interested in all folk-based music (bluegrass, old-time, traditional balladry, traditional international music, singer-songwriters, etc.) on the radio. It is primarily a place where DJ’s post their play lists.
With over nine hundred subscribers from all corners of the earth, this can be a useful resource for finding the DJ’s who might play your music (by researching their taste and tendencies). This is NOT a place to promote yourself.
Having seen Patrick speak, I’m absolutely thrilled to have him join us and teach us about Multiple Streams Step 5 – Generating Traffic:
Over 98% of websites get fewer than 5 visitors each day and a fantastic website without traffic does nothing to build your business. Attracting high-quality website visitors doesn’t have to cost a fortune. With some time and a little direction, you can accumulate strategic one-way inbound links and watch the targeted traffic pour in! This presentation will show you how.
Patrick Schwerdtfeger is the founder of Tactical Execution; a company that leverages progressive marketing strategies to build credibility and exposure for its clients. Patrick is an award winning speaker and was an instructor at the 2007 Internet Marketing Conference held in Stockholm, Sweden.
With a diverse background in marketing and finance, Patrick has a gift for explaining complicated subjects in simple language, making his presentations insightful and empowering.
I want to thank Patrick for being so generous with his time and expertise. This was a full 90 minutes, jam-packed with information on how to market yourself on the internet. Really incredible!
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
Patrick Schwerdtfeger is a leading authority on global business trends including ‘big data’, self-employment and the social media revolution. He’s the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. Patrick has spoken about global mega trends, big data and the social media revolution at conferences and business events around the world.
Patrick spoke about “Learned Intuition” at TEDx Sacramento in August 2012 and was asked to come back for another appearance in June 2013.
Patrick’s books include Webify Your Business, Internet Marketing Secrets for the Self-Employed, Make Yourself Useful: Marketing in the 21st Century and Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility & Crush Your Competition. He has been featured by the New York Times, CNN Money, LA Times, San Francisco Chronicle, Inc. Magazine, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.
Patrick maintains a video blog entitled Strategic Business Insights and you can watch past episodes (and subscribe to be notified of future ones).
In Step 1 of the Multiple Streams of Art/Music Income Model, you chose your niche.
Now that you know who you’re marketing to, the next step is to Elicit Their Problems. What does your ideal customer most NEED? WANT? DESIRE? What drives him or her?
This vital step begins to establish your relationship with your prospects. It also will impact every aspect of your business: your product creation, your marketing plan and how you distinguish yourself from your competition in the minds of your clients.**
In this powerful class you will:
* B2B = Business to Business
** Clients – Art is a service industry. Your clients are your fans and everyone who interacts with your art.
Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!
Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.
Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today
Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!
Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.