Sales and Marketing

Multiple Streams Step 1: Niche Picking

Artists MBA, Professional ProgramWhat is a Niche, really?  And why is everybody talking about Niche Marketing?

Designing your marketing around a Niche can enable you to have a major impact on a small budget.  Since most Artists are working with a limited to non-existent marketing budget – Niche Marketing can give you a tremendous advantage over your competition.

In this class on the critical first step of the Multiple Streams of Art Income marketing approach, you’ll learn:

  • What is a niche, really and how does it apply to my business?
  • How do I pick my niche?
  • OK – I’ve chosen my niche, now what?

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Booking Strategies, An Interview with Jeri Goldstein

artists-marketing-business-academy-interview-with-expertsThis month we interview Jeri Goldstein, author of How to Be Your Own Booking Agent: The Musician’s & Performing Artist’s Guide to Successful Touring.

In the call, Jeri will help to make the dreaded task of promoting yourself easier, less stressful, and more productive, for musicians and non-musicians alike.

You’ll learn:

  • Why cold calls to prospective promoters can actually reduce your chances of a successful booking
  • 4 powerful steps to help you reduce your cold calls and turn them into referral calls
  • How to mine the raw gold of valuable contacts buried in your own files
  • The amazing networking power already in your possession or within your reach
  • How to make booking an easier, more satisfying experience … and get more positive responses

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Additional ArtistsMBA Classes on this Topic

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Read the Interview Transcript

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Jeri Goldstein

Debra Russell, Artists Marketing and Business Academy, Jeri Goldstein, Internet Marketing, Social Media MarketingJeri Goldstein, often referred to by her students and clients as Dr. Gig, teaches self-motivated musicians and performing artists how to Get Great Gigs and create tours that make more money. Become a Gig Magnet using the artist-tested strategies and resources Jeri has developed. Learn how to book more events in your uniquely targeted niche market more easily. Jeri helps you narrow your focus to expand your audience and build a larger, more appreciative fan-base. Touring is often the life blood of a performing artist. She is committed to providing you with the tools you need to create profitable tours and achieve your career goals.

Creating Your Niche – A Conversation with Nancy Moran

artists-marketing-business-academy-interview-with-expertsEverybody says you have to have a niche. But how do you create a unique and profitable niche that suits you?

In this month’s Interview with an Expert, we’ll be interviewing successful performer Nancy Moran. We are talking with Nancy about niche marketing – one of her favorite topics.

We’ll examine some real-life case studies of musicians you’ve probably never heard of who are making a whopping full-time living doing music and nothing else! And we’ll discuss a zillion different ways to brainstorm, create, and discover new ideas that can help you develop your own niche.

Additional Resources for this Interview (quotes are hers):

[This book gets rave reviews on Amazon even from non-musicians as a comprehensive guide to packaging and successfully selling any form of art or information]

(Nancy: “I said on the recording that I thought “3” was spelled out…oops! I was wrong.”)

Additional ArtistsMBA Classes on this Topic

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Read the Interview Transcript

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Nancy Moran

niche marketing, business, sales Nancy Moran is a professional singer and independent performing songwriter who hasn’t had a “day job” since 1991. Instead, she has released four CDs on her own Azalea Music Group label and currently tours the country as a member of the highly acclaimed, all-female folk troupe, The Four Bitchin’ Babes. She is a frequent keynote speaker and workshop leader on music business topics at national music conferences such as NSAI’s Spring Symposium, TAXI’s Road Rally, 2NMC, and SGA Week. She is an instructor on SongU.com, the co-author of the audio series “The Songwriter’s Survival Kit,” and the former Assistant Editor of American Songwriter magazine.