Multiple Streams Step 1: Niche Picking
What is a Niche, really? And why is everybody talking about Niche Marketing?
Designing your marketing around a Niche can enable you to have a major impact on a small budget. Since most Artists are working with a limited to non-existent marketing budget – Niche Marketing can give you a tremendous advantage over your competition.
In this class on the critical first step of the Multiple Streams of Art Income marketing approach, you’ll learn:
- What is a niche, really and how does it apply to my business?
- How do I pick my niche?
- OK – I’ve chosen my niche, now what?
Additional Resources for this Class:
- Multiple Streams of Music Income Self-Study Program
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne
- YahooGroups
- msnGroups (Resource no longer available)
- GoogleGroups
- Dmoz
- About.com
- Ryze
- NextCat
- MySpace
Prerequisite Class:
Listen to the Class:
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Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.
Read the Class Transcript
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Next Class:
- Multiple Streams Step 2: Elicit Their Problems (Professional Program)
Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!
Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.
This month we interview Jeri Goldstein, author of 
Nancy Moran is a professional singer and independent performing songwriter who hasn’t had a “day job” since 1991. Instead, she has released four CDs on her own Azalea Music Group label and currently tours the country as a member of the highly acclaimed, all-female folk troupe, The Four Bitchin’ Babes. She is a frequent keynote speaker and workshop leader on music business topics at national music conferences such as NSAI’s Spring Symposium, TAXI’s Road Rally, 2NMC, and SGA Week. She is an instructor on SongU.com, the co-author of the audio series “The Songwriter’s Survival Kit,” and the former Assistant Editor of American Songwriter magazine.