How to Manage Your Marketing - The Contact Management System

Marketing is creating an environment in which people feel comfortable enough to buy from you, over and over again.

Sounds like a great idea, right? But what exactly does that mean in terms of day to day actions? And how do you systematize creating that environment?

Does this sound familiar?

You’ve got a pile of business cards on your desk, but you don’t really know what to do with them.
Picking up the phone to make marketing calls is terrifying because you don’t really know who to call or what to say when you get them on the phone
You know you promised somebody something, but don’t remember who or what or when
A prospective customer/client/fan tells you to call back in three months and you promise to, but you know you won’t remember

These are all symptoms of a poor contact management system (or CRM – Customer Relations Management System)! There’s nothing wrong with you, it’s the system that is lacking!

In this class you’ll learn:

Why you need a Contact Management System (and why your memory isn’t enough!)
The Key Components of an effective Contact Management System
How your Contact Management System feeds into and energizes your larger Marketing Plan
A review of some of the 3rd party apps out there and how to choose the right one for you