Artists MBA, Professional Program

How to Manage Your Marketing – The Contact Management System

Artists MBA, Professional ProgramMarketing is creating an environment in which people feel comfortable enough to buy from you,  over and over again.

Sounds like a great idea, right? But what exactly does that mean in terms of day to day actions?  And how do you systematize creating that environment?

Does this sound familiar?

  • You’ve got a pile of business cards on your desk, but you don’t really know what to do with them.
  • Picking up the phone to make marketing calls is terrifying because you don’t really know who to call or what to say when you get them on the phone
  • You know you promised somebody something, but don’t remember who or what or when
  • A prospective customer/client/fan tells you to call back in three months and you promise to, but you know you won’t remember

These are all symptoms of a poor contact management system (or CRM – Customer Relations Management System)!  There’s nothing wrong with you, it’s the system that is lacking!

In this class you’ll learn:

  • Why you need a Contact Management System (and why your memory isn’t enough!)
  • The Key Components of an effective Contact Management System
  • How your Contact Management System feeds into and energizes your larger Marketing Plan
  • A review of some of the 3rd party apps out there and how to choose the right one for you

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