Artists MBA, Professional Program

How to Create a Fanbase From Scratch

Artists MBA, Professional ProgramBack in February, I interviewed Ariel Hyatt about how to create a successful crowd funding campaign.

The first thing you need to build a successful crowdfunding campaign is, well, a CROWD!

It seems obvious, I know – and yet you’d be shocked how often I get this question from people who have 150 names on their email list and want to know how to use kickstarter raise $10,000 to record a CD!

But a fanbase is more than a crowdfunding necessity!  A healthy fanbase will help you to:

  • Fill the seats when you play a venue
  • Buy your CD’s, downloads and merch (also known as making a living)
  • Spread the word about how awesome you are to all their friends and family (take you viral)
  • Build a successful, profitable and sustainable business doing what you love!

So, how do you create your crowd from scratch? In this class you’ll discover:

  • How to use live performance to build your fanbase
  • How to use internet marketing and social media marketing to build your fanbase
  • The 3 mistakes that artists make in creating their list
  • Now that you’ve got fans, what do you do with them?

By the way, these techniques will also work to expand your fanbase if you’ve already got one started!

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