Multiple Streams Step 2: Elicit Their Problems

In Step 1 of the Multiple Streams of Art/Music Income Model, you chose your niche.

Now that you know who you’re marketing to, the next step is to Elicit Their Problems. What does your ideal customer most NEED? WANT? DESIRE? What drives him or her?

This vital step begins to establish your relationship with your prospects. It also will impact every aspect of your business: your product creation, your marketing plan and how you distinguish yourself from your competition in the minds of your clients.**

In this powerful class you will:

• Clear the one big belief that will sabotage your career
• Learn 3 ways to explore what your niche wants, needs, desires
• Discover the 2 most important questions to ask them, now that you have their attention
• Learn how to apply this concept to both the End Buyer (your fans) and the B2B* Buyer (the venue owner, gallery owner, A&R, etc.)

 

* B2B = Business to Business
** Clients – Art is a service industry. Your clients are your fans and everyone who interacts with your art.

Additional Resources for this Class:

• Multiple Streams of Music Income Self-Study Program
• Ezine Universe
• Technorati
• FaceBook
• MySpace
• StumbleUpon
• Twitter
• DigitalRailroad (Resource no longer available)
• Cafepress
• YahooGroups
• GoogleGroups
• Elance
• Kevin Kelly’s Blog– 1,000 True Fans
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne

Prerequisite Classes:

• Multiple Streams of Art/Music Income
• Multiple Streams Step 1: Pick Your Niche

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Next Class:

• Multiple Streams Step 3: Find Solutions (Professional Program)

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.