Artists MBA, Foundation Program

Social Media – The Art of Engagement

Artists MBA, Foundation ProgramTwitter, Facebook, LinkedIn, YouTube – OH MY!

Social Media is everywhere and it’s clear that there are some Artists and business owners in the Arts & Entertainment Industry (including the Music Business, Film Industry and Publishing) who are using it to build real world success.  But there are a lot of people who are overwhelmed and confused by it, and whatever they’re doing isn’t working.

I believe that Social Media Marketing offers you an enormous opportunity never before seen.  For the people using it correctly, their success is no accident.  So, how do you apply it to your business?

In this class, we’ll explore:

  • What is Social Media and why do we care?
  • How to use Social Media Marketing as part of your overall marketing plan
  • The Do’s and DON’Ts of Social Media Marketing
  • The differences between Facebook, Twitter, LinkedIn and YouTube and why it matters
  • How to wisely use your time on Social Media

Additional Resources for this Class:

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