Last week, an interesting conversation erupted on a music list-serve that I participate in. I think there is much to be learned from this both by the Venue Owners/Bookers and the Performing Artists who depend on those bookers for their gigs. I have removed all of the names/locations because the real issues here are applicable across locations, genre and venue size. If you are a performing artist looking to book gigs – I strongly recommend you read on – don’t make these mistakes yourself! And if you are a venue owner or booker – you may also find this informative.
First an edited excerpt of the initial post from the booker:
I need some guidance or at least some constructive feedback. The email text listed below was forwarded to us by multiple attendees of our [events]. This message was sent as an email to everyone who signed up for this artist’s email list when they performed at our [venue] about 18 months ago.