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Debra Recommends AWeber – Email Marketing at it’s Best

email, marketing, InternetAWeber is a supercharged email marketing tool. Priced competitively, it allows for more targeted marketing than some of the other tools I’ve recommended. However, if you tend to get completely overwhelmed by technology, I wouldn’t recommend starting here. They’ve significantly improved their interface friendliness, but it can still be a bit overwhelming. But take a look, it’s free to try.

Aweber is a very powerful tool with backend interface with WordPress and 1ShoppingCart, and the ability to really parse your contacts into different lists.

But it’s a learning curve.

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Multiple Streams Step 5: Generate Traffic

Artists MBA, Professional ProgramThe temptation is to start building your Multiple Streams of Art/Music Business here. But the magic of this process is created in Steps 1-4.

Do you have a website?  Or is it a cobweb?  Are you a rest-stop or did your site get bypassed by the information super-highway?

Do you have a mailing list (either email or snail mail)?  When you have an event, do people show up?

The major purpose of marketing, for any business, is to create awareness and desire for you and your product.  You can have the finest quality product.  But if no one knows about it – how can you create a prosperous living?

This isn’t about forcing people or manipulating people.  It’s about giving people the information they need to make up their own minds and then making it easy for them to take action.

But how do you do that?  In this class, we explore:

  • The three main sources of traffic
  • How to use your knowledge of your niche (established in Steps 1 through 4) to create awareness and desire
  • How to generate high-quality traffic
  • How to use the internet as the least expensive and most expansive traffic generating tool.

Additional Resources for this Class:

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Debra Recommends Constant Contact – Email Marketing

Debra Russell recommends, email marketing, newsletter, build your list, Constant Contact’s leading email marketing and online survey tools—supported by its expert personal coaching and support—help all types of small businesses and organizations create professional-looking email newsletters and insightful online surveys and begin a dialogue with their customers. Today, more than 200,000 customers worldwide trust Constant Contact to help them connect with their audience.

You can try Constant Contact’s quick, easy, and affordable email marketing and online survey products FREE for 60 days. You don’t even need to give them a credit card.

When you become a Constant Contact customer, you and I will each receive a $30 credit to our Constant Contact account! It’s their way of thanking customers for spreading the word about Constant Contact.

Try Constant Contact Now (Affiliate Link)

For someone who is serious about email marketing – aWeber is a more sophisticated tool. But for those of us who just want to get information out quickly without a lot of technology – I find Constant Contact to do the job nicely. And CC is what I use personally.

Debra Recommends USPS Media Mail

Debra Russell recommends, Media Mail, fulfillment, music business, Contact Management, Email MarketingSend your printed or recorded material using this service. Media Mail® service is a cost efficient way to mail books, sound recordings, recorded video tapes, printed music, and recorded computer-readable media (such as CDs, DVDs, and diskettes). Media Mail can not contain advertising except for incidental announcements of books.  The maximum weight for Media Mail is 70 lbs.

  • There are presorted rates available for bulk quantities of Media Mail (minimum quantity is 300 pieces).
  • A barcode discount is available for Media Mail.
  • Rates are based on weight and size.

While you won’t save much if you are mailing individual CD’s, this is very cost effective for bulk mailing like getting your product to Amazon or CD Baby for third party fulfillment.

Media Mail

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