Money Management: Building Your Financial Foundation

Artists MBA, Foundation ProgramMany of us think our trouble with money is that we just don’t have enough.

If we had more money, our problems would disappear. But the vast majority of lottery winners are broke within 3 years.

The problem isn’t the money – it’s how we think about, manage, and use this essential resource.

“Money is only a tool. It will take you wherever you wish, but it will not replace you as the driver.” – Ayn Rand

In this class, you’ll learn how to:

  • Shift your internal beliefs to become a money magnet
  • Apply the S.P.E.C.I.A.L. action plan to your unique goals to achieve financial freedom and success
  • Build systems to streamline your money management
  • Design a game plan that produces and sustains financial freedom

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional, Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Foundation Program
to access this class today ($5 for first 10 days/$27 per month Tuition):

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Next Class:

Click here to enroll in the Artists Marketing & Business Academy Professional Program
to access this next class in the series today ($49 per month Tuition)

Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.

Goals and Success

We’re three weeks into the New Year. At the end of last year, I moved across country to New Jersey. Getting settled in has been slowed by massive snow storms (we got 35″ in one night!) and bitter cold. But I finally feel like I’m moving forward with my year.

How about you? Did you make resolutions? Set new goals? And how are you doing with them?

Over the last few weeks, I’ve been blogging about my end of year and beginning of New Year process. I usually do this process in the week between Christmas and New Year’s, but I am running a few weeks behind, due to the move. (…change is good… change is good… change is good – sigh)

In this article, I want to address one piece of the process that I’m going into in more depth in the blog – Goals. What are they? Why do you need them? And how do you go about setting ones that make a difference in the real world. Warning – this is a long one.

In my practice I come across a lot of artists with big dreams.  Whether it’s a Grammy Award Winning music career, winning an Oscar or getting a show at MOMA, we dream of a level of success, recognition and income for our creative efforts.  It’s human nature to dream of success, however you define it.

Where a lot of artists (and other people) go wrong in their pursuit of those dreams, they never make the transition from dream/fantasy to vision/goals.  If you think of your success with fantasy language:

Wouldn’t it be nice?  That could be awesome?  I’d love to have that!

Then you are still living in the world of dreams and fantasies.  And there’s nothing wrong with that as an exercise.  But if you intend to create the life of your dreams, you must translate those dreams into real world, measurable, specific and, most importantly, actionable goals.

I’m a big believer in the Law of Attraction – but Attraction without Action is just Attr

And it’s very hard to take action as long as you’re thinking in “Wouldn’t it be nice” terms.

What is a Goal?

In my Artists Marketing & Business Academy Toolbox TeleclassGoals that Get Results – I teach that goals must meet the following criteria:

  • A goal is a having/being not a doing.
  • A goal is a dream with a deadline – put a date on it!
  • A goal must be visionary and inspiring
  • A goal must be specific and measurable – how will you know when you’ve accomplished it?
  • A goal must be positively focused – leave the problem out of it!
  • A goal must be achievable within the time frame you’ve set.
  • A goal is a having/being not a doing.

Let’s look at these one at a time.

A goal is a having/being not a doing

Let’s say for the purposes of this discussion that you dream of owning a red corvette.  If you state the goal: I want a red corvette, then your goal is to be wanting.  If you state the goal: I will have a red corvette, then your realization of your goal will always rest somewhere in the future.  I recommend in the setting of your goal, that you leave out the subject and verb altogether.  The goal becomes:

A red corvette

Simple, clear, powerful.

Let’s take another example, one that’s common for people – dropping a few pounds.  So you make a goal: To work out 3 times a week.  But that’s not a goal – there’s no having or being there – it’s a doing.  It’s a strategy for accomplishing something, not the accomplishment itself.  A goal isn’t about how you’re going to get there – it’s about defining where there is.

So, ask yourself, “If I work out 3 times a week for the next 3 months, what will I have or be?”  And that will get you to your goal.

A goal is a dream with a deadline – put a date on it!

Without a date of completion – you’re living in LA LA fantasy land.  Setting a date can be confronting, it requires you to make a commitment.  It requires you to take a leap of faith.  Because you may not KNOW how long a goal will take to achieve, right?

Look, take the leap of faith.  Set the date.  If, once you get into the middle of working on the goal you realize, this is a longer goal, then change the date.

I also recommend breaking longer goals (anything more than 6 months out) into smaller milepost goals, preferably in 3-4 month intervals.  This is not an action plan (remember goals are not the HOW, but the WHAT/WHERE).

Ask yourself, “Where do I need to be in 3 months in order to know I’m on track for this goal?”

A goal must be visionary and inspiring

Look, if you aren’t inspired by the goal, you won’t do the work.  It’s that simple.  And if the long term consequences of this short term goal will take you somewhere you don’t want to go, you also won’t do the work.

In other words – don’t pursue someone else’s idea of success, pursue your own vision of success.  And create goals that align with your vision.

And make the goals juicy, exciting, and visceral.  Ask yourself, “What will I see, hear, feel, taste and smell when this goal is realized?”

A goal must be specific and measurable – how will you know when you’ve accomplished it?

If you go into a restaurant looking for a steak dinner and order “Cow”, you may or may not get the meal you want.  But if you order prime rib, medium rare with spring potatoes and broccoli rabe sautéed in garlic, it is much more likely that you will receive the outcome you desire.

It’s not enough to say, “I want to make a lot of money.”  How much is a lot?  What a lot is to a refugee in the Sudan is a very different amount than what a lot is to Donald Trump.  What, specifically, do you want?

A goal must be positively focused – leave the problem out of it!

When you are writing your goal, you are writing your future.  You are creating what you will manifest.  If you make a goal about the solution to a problem, you are actively creating that problem in the future.  If you make a goal, “Completely clear of debt.”  Then you are still bringing debt into the future.  Trust me, that’s just the way this stuff works.

Ask yourself, “What will I have/be when this problem no longer exists?”

A goal must be achievable within the time frame you’ve set.

I don’t like the word, “realistic”.  It has too many connotations of limitedness and scarcity.  But you must believe that you can achieve the goal you’ve set within the time frame you’ve set it.  If you don’t believe you can, you won’t do what you need to do to achieve it.  Human beings don’t act against their own beliefs.

So, make a goal you believe you can achieve.  The more you do that, the more you’ll find yourself believing you can achieve.  And you will find that you can begin to set and believe in larger goals.

Start with where you are and build from here.

Debra Recommends Secrets of the Millionaire Mind

“You can have all the knowledge and skills in the world, but if your “blueprint” isn’t set for success, you’re financially doomed.”
–T. Harv Eker

Debra Russell recommends, finances, money management, coaching, law of attraction

I want to take this opportunity to introduce you to T. Harv Eker. He is a bestselling author and one of the world’s top trainers. His newest book, Secrets of the Millionaire Mind™, is a publishing phenomenon, reaching #1 on the NY Times, Wall Street Journal and USA Today bestseller lists in its first week out!

In the book, Harv reveals 17 specific ways that RICH people think and act differently from POOR and MIDDLE-CLASS people.

The book is a brilliant yet quick read. I have been given access to a recording of a Teleseminar he hosted where he describes his foolproof methods for financial success. I’m sending you the link because the seminar really worked for me and I’d like to see you benefit too…

Simply put, Harv teaches people how to master the “inner game” of wealth in order to create outward success.

Harv seems to have a personal mission to help people realize their full potential by applying the principles he struggled to learn the hard way. These principles got him from debt to millionaire in only two and-a-half years, so I figure if he can do it, so can I. If you can grasp even a few of the principles of success he outlines, you, too, can achieve financial freedom.

One of the things I learned  was that the most powerful truths are simple and indestructible; you can use them to create a foundation upon which to build your own “rich life,” no matter how much or how little success you have experienced up until now. And a “rich life” is about more than just money…

You can transform your life from the inside out…

Buy This Book Now



Debra Recommends Rich Dad, Poor Dad

Debra Russell recommends, finances, money management, coaching, law of attraction

What the Rich Teach Their Kids About Money–That the Poor and Middle Class Do Not!

by Robert Kiyosaki

I loved this book. It made me take a good hard look at my relationship with money, but even more so, how I thought about my business.

Rich Dad, Poor Dad chronicles the story of the authors two dads, his own father, who was the superintendent of education in Hawaii and who ended up dying penniless and his best friends father who dropped out of school at age 13 and went on to become one of the wealthiest men in Hawaii. Kiyosaki uses the story of these two men and their varying financial strategies to illustrate the need for a new financial paradigm in order to achieve financial success in the new millennium.

Buy this book now


Debra Recommends The 9 Steps to Financial Freedom

Debra Russell recommends, finances, money management,

Practical and Spiritual Steps So You Can Stop Worrying

by Suze Orman

When Suze Orman was 13 she watched her father dive into the flames of his burning take-out chicken shack in order to rescue his cash register. In that moment Orman learned that money was more important than life itself. And so it became her quest to be rich. But years later, when Orman became a wealthy broker with a huge investment firm, she was profoundly unhappy. What went wrong? She had not yet achieved financial freedom. In her nine-step program, Orman covers the ingredients to financial success–confronting our beliefs and fears, learning the nuts and bolts (and insiders secrets!) of savvy management, and finding the spiritual trust that leads to abundance.

While Suze Orman tends to take a conservative and middle-class approach to money management, this book serves as a great first step to put the foundations in place from which to build.

Buy this book now

Debra Recommends Cashflow Quadrant

Debra Russell recommends, business success, financial freedom, Rich Dad

Rich Dad’s Guide to Financial Freedom

by Robert Kiyosaki

This brilliant look at the four kinds of business people had a significant impact in how I think about myself and my business as well as what I teach in Business Management for the Creative Mind

The Cashflow Quadrant is the follow-up guide to finding the financial fast track that best works for you. It reveals the strategies necessary for moving beyond just job security to greater financial security by generating wealth from four selective financial quadrants.

Buy this book now