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How to Integrate Social Media into Your Multiple Streams Business

Artists MBA, Professional ProgramWith Social Media (Twitter, Facebook, Linkedin, Reverbnation, Instagram, Youtube and on and on), you have an unprecedented opportunity to connect with, interact with and deepen your relationship with your fans, clients and customers – FOR FREE! For every artist who is taking great advantage of these tools, there are thousands of you who are using them poorly, quitting after a few weeks, or even avoiding them all together.  And I say, what a wasted opportunity!

In this class, we will examine:

  • Why you absolutely MUST be active in social media to build a profitable business in the 21st Century
  • How to use the Multiple Streams model to make your Social Media strategy effective and efficient
  • The top 3 mistakes to avoid with Social Media
  • How to use Social Media to your best advantage for all 8 steps of the Multiple Streams model

No matter what business you’re in, you simply cannot afford to miss this opportunity.

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Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

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Next Class:

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


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Social Media Do’s and Don’ts

Just read a great blog post with an overview of Do’s and Don’ts in the Social Media world.

The How To’s of Social Media

(Resource no longer available)

By Talia DeVault
Having just returned from a Bay Area Women in Film event on “Utilizing Social Media,” I felt compelled to share the knowledge of the creative professionals that spoke on the panel…

There’s a lot of great suggestions here and it gives a good overview of SoMe etiquette. I recommend reading it (resource no longer available).

I added a comment there and wanted to expand a bit here:

Excellent review! Thank you. I’d like to add a few do’s and don’ts:

DO automate your promotional and repetitive tweets (remember, the stream is moving so fast, that any message should be tweeted 2-3 times a day), AND be sure to personalize your connection with your friends/followers – respond, engage, be a resource. That CAN’T be automated and must be real and must be your voice.

DON’T be the same across the medium – DON’T automatically push your tweets to facebook to linkedin, etc. Different mediums require a different kind of interaction. I think of it this way:

Linkedin is the business networking event
Twitter is the cocktail party
Facebook is dinner with friends.

You wouldn’t wear the same out fit or have the same demeanor at the networking event as you would either at the cocktail party or dinner with friends.  What works and doesn’t work in real life works and doesn’t work on social media.

In addition, think of blogging and your email newsletter as an opportunity to build value and familiarity with your fans and clients – and both need to be different from each other as well. I don’t know about you, but I hate getting the exact same message from 5 different places – I’m likely to unfollow and unsubscribe so I only get the information once.  Blogging is like an ongoing conversation.  It doesn’t need to be long or drawn out, because you’ll be back again soon.

Your newsletter needs to be a bit more formal, very value driven as well as bringing your list deeper into relationship with you.

And the concept that underpins all of it, is that people buy from those they know, like and trust.  Your goal in Social Media should be to establish yourself as an expert, and allow your fans, followers, friends and customers/clients to get to know you, like you and trust you.

Twitter for Artists – An Interview with Carla Lynn Hall

artists-marketing-business-academy-interview-with-expertsIf you’re not using, or haven’t gotten the hang of, Twitter yet, it’s a great social networking tool that enables you to get your point across in 140 characters or less. It’s a great way to start and build relationships in less time than it take to send an email.

People who are unfamiliar with Twitter often get bored before they see the opportunity that’s available. If you’ve given up on your Twitter account, or want to learn how you can use it to build your business, this workshop is for you!

In this class you’ll discover:

  • How to get followers
  • How to promote your gigs, music, photography, etc
  • How to get new visitors to your website
  • How to meet and communicate with fans and industry professionals

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Carla Lynne Hall

Debra Russell, Artists Marketing and Business Academy, Carla Lynn Hall, Twitter, social media, outsourcing, Social Networking, Sales and Marketing, internet marketing, listCarla Lynne Hall is a musician and music marketing consultant based in New York City. Her mission is to make music and share her knowledge with other musicians. As a musician, she has released three CDs on her own label, and has toured the world as a singer/songwriter, and professional vocalist. In addition, she also has spent a number of years behind the scenes in the music industry, in publishing, management, publicity, and radio promotion.

Carla is the host of Musicians Lunch, a monthly musician’s gathering in NYC, and other cities around the US. Carla has given indie music lectures at many venues, including ASCAP, Songwriter’s Hall of Fame, The Indie Music Forum, and Philadelphia Music Conference.

Get more information about Carla and check out her ebook – Twitter for Musicians at:

Twitter For Musicians

Ask the Organizer

Some of the biggest energy and time wasters in our lives results from an ineffective system of organization. This can show up in many ways.

It can look like a lack of time management – but really you’re spending too much time looking for things you’ve lost. It can look like getting distracted because of things you’ve forgotten or feeling confused and overwhelmed because you’re surrounded by clutter in your space.

It can look like avoiding or procrastinating – but really, you haven’t organized your goals and To Do list in a way that helps you to prioritize what needs to get done – so you can’t get started.

So, for this month’s Words to the Wise edition, I’m going to hand the reins off to an Organization expert – Joshua Zerkel – for some tips on how to organize your time to avoid communications distractions. (While writing this introduction, my phone rang 3 times!)

Warm regards,
Debra Russell
Certified Business Coach

Boost Focus and Productivity by Reducing Communication Distractions

By Joshua Zerkel
During the course of a given day, think about how many different ways you might be distracted from the tasks you have in front of you – a notification pops up in the corner of your screen letting you know you have a new email, your phone vibrates to let you know you received a new message on Twitter, the phone rings… and the list goes on and on. Let’s face facts – we live in distraction oriented culture, where we’re encouraged to be in near-constant contact with the outside world.

While staying in touch is great in theory, being constantly available to the outside world can be an ongoing source of distractions and interruptions. In my work with clients, many of them say that dealing with these distractions has become a major part of daily life, and is taking a toll on their productivity. Here are some strategies for stemming the tide of interruptions and getting back on track towards being more efficient:

Prioritize your key tasks

Before you start your work each day, take a few moments to write down what your priority tasks are going to be that day. Set aside time on your calendar to work on those tasks, and make those times “communication free zones” – meaning that you won’t check email, answer calls, or instant-message during those times, unless doing so relates specifically to the project you’re working on. Setting aside this space to work on your projects will help you stay focused and get closer to your goal of finishing a given task.

Beware of “helpful” notifications

Pretty much every system we use to communicate, whether it’s instant message, email, social media, voice mail, text messaging, etc., has a way to notify us when we’ve received a new message or communication request. Ask yourself, are these notifications serving you, or are they an interruption? For most of us, the latter is the case. Instead of allowing these tech tools distract you, set specific times during the day when you will check for new messages, email, etc., and turn off the notifications. You could check your various inboxes twice a day, every few hours, or every hour, depending on the volume of communication you receive. Very, very few messages are so urgent that they can’t wait an hour or two for you to return the communication.

Don’t get sucked into the social media vortex

Facebook, Twitter, LinkedIn, MySpace… these are all great tools, and can be a lot of fun. They can also generate a voluminous amount of messages that require your attention and time. If you’re using these tools for purely personal use, limit your use of them to outside business hours, and set some parameters about how much time you’d like to spend on them. If social media is a part of your business, make sure to set aside time on your calendar during your work day to process your new messages and friend requests. Don’t make the mistake of thinking that managing these sites is something that can be done in the ever-elusive “spare time” – keeping current with your profiles has to become part of your scheduled tasks.

These are some of my favorite ways to reduce communication-related distractions – what are some of yours?

Joshua Zerkel, CPO® is a the founder of Custom Living Solutions, a San Francisco-based productivity and organizing consulting firm, specializing in helping busy people save time, space and money by getting organized at home and at work. For more FREE organizing ideas, visit www.customlivingsolutions.com or call 415-830-6345.

Debra Recommends Ann Evanston – Social Networking Coaching Club

Debra Russell recommends, internet marketing, Social Media Marketing, Ann Evanston, Warrior-Preneur, twitterI took a Twitter Technology class with Ann and I learned SO much, that I signed up for her Social Networking Coaching Club. I’ve been learning a lot – and really diving deep into the social networking world as a result of her support! Many of the principles I teach my Members and clients I learned at her knee!

I recommend Ann and her Social Networking Coaching Club! She is committed to teaching the strategies and tactics to successful social networking to grow your business, increase traffic, and generate revenue!

Most people do NOT understand the social psychology of how to market their business online without wasting tons of time and energy. Truly build credibility and have your marketing go “viral” with this system!

The Social Networking Coaching Club provides a customized coaching process, online rather than 1:1 which is far more costly! Get results quickly and feedback specific for what YOU are trying to achieve!

Growing your business online makes smart business sense these days. Learning how to do it right the first time is critical. There are many people out there who claim to be “Social Media Experts.” And they charge some pretty nice fees to “coach” people to improve their online marketability. There are also many people out there trying to be “helpful” but have no clue of how to extend strategic help!

What Ann says about her experience with Social Networking:
I am a HUGE fan of social networking – it has expanded my internet presence and closed business for me. As a matter of fact I ran 3Q numbers and I have pulled $30,000, and a book and radio deal for business in 2008 from social networking! (Oh, and I was a featured speaker at BizTechDay – I loved the “heavy hitters” I got to play with that day!)  The opportunities are endless on the internet! And if you practice what is in my Social NetWORKing article you can be successful at it!

If you are serious about true social networking to grow your business, not shoving your business at everyone (it gets old!) then this site is for you! Learn the secrets for success! Go to the Social Networking Coaching Club to sign up or learn more!

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Debra Recommends Ning – Create Your Social Network

Debra Russell recommends, Artist's EDGE, Ning, Social Networking
Ning.com is a very cool thing!  Ning lets you create your own social network and/or join others.

Based in Palo Alto, Calif., Ning offers an easy-to-use technology platform enabling you to create and join Ning Networks for your interests and passions.

With over 1.3 million Ning social networks created and more than 30 million registered members, millions of people every day are coming together across Ning to explore and express their interests, discover new passions, and meet new people around shared pursuits.

Ning also enables artists, brands and organizations to simplify and control their online presence with their own unique Ning Network that beautifully integrates with other social media services while providing the most direct, unique and lucrative relationship with fans, consumers and members.

Founded in October 2004 by Gina Bianchini and Marc Andreessen, Ning launched the Ning Platform in October 2005 and Ning social networks in February 2007.

Check out Ning!

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Debra Recommends Patrick Schwerdtfeger Internet Marketing Expert

patrick-l1I met Patrick in 2006 through his San Francisco Bay Area Meetup – The Entrepreneur and Small Business Academy.  I am tremendously impressed with his vast knowledge of marketing on the internet, SEO and social media marketing.

Patrick is, frankly, a self-described geek and ridiculously passionate about all things internet marketing.  And he has a way of using his passion to make this stuff comprehensible and actually interesting to those of us non-technical people.  I’ve attended several workshops he’s taught and interviewed him for the Artist’s EDGE Membership.  His class for the Membership garnered more enthusiastic feedback than any other class or interview I’ve done.

I strongly recommend Patrick’s books, classes, and CD’s if you want to learn about promoting your business on the internet.

Check out Patrick Schwerdtfeger and Tactical Execution.

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Social Media Marketing – Part 1

This past week has been all about Social Media Marketing for me.  On Tuesday, I interviewed the fabulous Ariel Hyatt from Cyberpr for the Artist’s EDGE Membership “Interview With an Expert” Series.  She answered very clearly the question:

Social Media Marketing – Why?

And then on Thursday, I attended an in depth seminar with Ann Evanston from Warrior-Preneur.com called Twitter Technology Training (or T3 for short!).  In this event Ann answered very clearly the question:

Twitter Marketing – How?

How serendipitous to do these to trainings back to back.  Because now, I’m completely fired up about doing the social media thing the right way – and I no longer feel completely overwhelmed by it.  And so, of course, I want to help you feel the same way.

Around the turn of our new century it became clear to most small business owners that they were going to have to have a web presence if they wanted to create success doing what they loved.  I believe that we are experiencing a similar tipping point around social media marketing.  You’re just going to have to have a presence in the social media world in order to create a successful business doing what you love.  Not doing it means leaving a lot of money on the table and giving your competition, who is using social media, a huge edge.

So the question then becomes – how do you build this into your marketing strategy in a way that makes sense for your business and for your sanity?

The short answer is to choose the top three social media sites to focus on and then create a system using the tools and techniques to make the most powerful impact with your presence and best use of your time.

Ariel gave us her top 5 and I have to agree.  They are:

If you are in the music industry, you absolutely must have a presence on MySpace.  If you’re not in the music industry, I recommend against it.  I think everybody should be on Twitter and Linkedin.  Twitter will help you build a relationship with your clients/customers as well as your colleagues.  Twitter is also amazing at increasing your presence across the search engines.

Linkedin will help you build relationships with your colleagues and can be a great source of joint venture opportunities, and an opportunity to build credibility and buzz about who you are and what you do.

I believe the jury’s still out on Facebook and the best way to do business on what is for most people, primarily a social medium.  I see a lot of people making some major mistakes on Facebook – such as inviting people to a local event 3000 miles away from where they live.  Event invites are becoming the scourge of Facebook – and I think you can do a lot more harm than good there.  But I believe, if used correctly, Facebook can be a great way to deepen your relationship with your fans, clients and customers – Step 7 in the Multiple Streams of Business Income concept.

The power of YouTube has been well established – just take the brilliant “Will It Blend?” campaign created by Blendtec®. The best piece of advice I’ve heard about YouTube is to worry less about the quality of the video and more about the quality of the message.

If it’s too slick, it won’t stick on YouTube!

In addition, there may be other social media sites unique to your target market.  There are tons of sites and new ones being added by the day.  I recommend picking your top 3 and get things up and running there, before adding more or you will just get overwhelmed.  In order for Social Media Marketing to work for you, you must create a winning strategy and work it consistently over time.  Remember the old marketing adage 7-15 touches before you exist in a new customer’s mind.  You can’t do that if you start something and don’t maintain it with consistency.  And with 17,148 new messages/minute on Twitter (according to Tweetspeed.com (resource no longer available) – a number that changes depending on the day and time of day – but you get the point), consistency is going to be key to your marketing effectiveness.

In Part 2, I’ll talk about the culture and mindset of the social media world as well as some really cool tools that I’ve discovered.

Social Media – An Interview With Ariel Hyatt, CyberPR

artists-marketing-business-academy-interview-with-expertsTwitter, Facebook, Instagram, oh my!

Social Media is everywhere – but what is it really?

And how do you incorporate it into your smart marketing plan, efficiently and effectively?

Debra interviews Ariel Hyatt from Cyber PR, who enlightens us with:

  • An overview of Social Media
  • The top 3 mistakes people make with social media
  • Specifically how to use social media to expand your fanbase and make more money!

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Ariel Hyatt

Debra Russell, Artists Marketing and Business Academy, Ariel Hyatt, Music Promotion, PR, Social Media, twitter, internet marketing, social media marketing, social networking

From left, Dean Krippaehne, Vikki Flawith, Ariel Hyatt, Derek Sivers, Debra Russell, TAXI Panel

Ariel Hyatt is the founder of Ariel Publicity & Cyber PR a New York based digital PR firm that connects artists, authors and filmmakers to blogs, podcasts, internet radio stations and social media sites. Over the past 13 years her firm has represented over 1,400 musicians of all genres.

Educating musicians is her passion and her philosophy is: combine social media with Internet marketing to help artists grow their fanbase and increase their income.

Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Social media and online marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 10,000 subscribers and she is a contributing blogger to Music Think Tank.

Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon.

How to Create Buzz and Stimulate Word-of-Mouth Marketing, An Interview with Bob Baker

artists-marketing-business-academy-interview-with-expertsCreate Buzz

On this call, author and speaker Bob Baker dissected and examined buzz and the elusive qualities that create ideas that spread.

Here are just some of the topics Debra and Bob discussed:

  • The four stages of successful viral marketing
  • Lesson from the book “Made to Stick: Why Some Ideas Survive and Others Die”
  • The 3 things an effective brand identity must communicate to cut through the clutter
  • The role of innovators and early adopters
  • Buzz marketing secrets from “The Secret”
  • How to make your talents and creativity “spreadable”

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Bob Baker

marketing, word of mouthBob Baker is an author, musician, and workshop leader who is dedicated to helping musicians, authors, and creative people of all kinds get exposure, connect with fans, and increase their incomes through their artistic passions. Bob’s books include “Guerrilla Music Marketing Handbook,” “Unleash the Artist Within,” “Branding Yourself Online,” “The Newbie’s Guide to Book Marketing and Self-Publishing,” and more.

For hundreds of music marketing tips, visit Bob’s Website