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Multiple Streams Step 8: BOP Positioning

Artists MBA, Professional ProgramThe final step of the Multiple Streams of Art / Music Income process, establishing your BOP (Bold, Outrageous, Provocative) Positioning, is bigger than your Branding, or your USP (Unique Selling Proposition).

Your BOP Position is about who you are and what you stand for as an artist, as a business and as a human being.
 

What is Your Purpose?

In this Class, we’ll discover:

  • What is a BOP?
  • How some artists are using their BOP to make a difference in the world
  • 3 Key questions to help you identify your BOP
  • How do you use your BOP to build your Multiple Streams of Art / Music Business?

Your BOP is your BOLD OUTRAGEOUS PROVOCATIVE statement of who you are and what you stand for.  What is your BOP?

Additional Resources for this Class:

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The Mindset of a Leader – Part 3

Artists MBA, Professional ProgramWhen we think about leaders, usually our focus is on their behavior and how their behavior influences the world around them. And perhaps we try to emulate that behavior with varying levels of success.

The reason we have varying levels of success is because behaviors come from underlying beliefs about our world and our place within our world. In order to become authentic leaders in our own lives, we must build a foundation of beliefs that empower leadership behavior.

In this, the last of 3 classes, using Christopher Howard’s 18 Assumptions of Empowered Leadership, we explore:

  • The final 6 Assumptions of Empowered Leadership
  • The benefits and challenges of each assumption
  • And how we can apply them in our day-to-day lives

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

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Enroll in the Artists Marketing & Business Academy Professional Program
to access this class today ($49 per month Tuition):

Read the Class Transcript

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Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


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Congratulations! If you have taken all the classes in order, you have reached the final class. How are you doing implementing these concepts into your business and your life? If you’re ready to take it to the next level, consider joining the Marketing & Business Academy Mastery Lab!

You will receive support from me, Debra Russell, as well as your fellow labbies, all working hard to take their business to the next level.

The Mindset of a Leader – Part 2

Artists MBA, Professional ProgramIn this second of three classes on the Mindset of a Leader, we continue the discussion about what a leader thinks and believes.

When we think about leaders, usually our focus is on their behavior and how their behavior influences the world around them.  And perhaps we try to emulate that behavior with varying levels of success.

The reason we have varying levels of success is because behaviors come from underlying beliefs about our world and our place within the world.  In order to become authentic leaders in our own lives, we must build a foundation of beliefs that empower leadership behavior.

In this, the second of 3 classes, using Christopher Howard’s 18 Assumptions of Empowered Leadership, we explore:

  • The second set of 6 Assumptions of Empowered Leadership
  • The benefits and challenges of each assumption
  • And how we can apply them in our day-to-day lives

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Professional Program
to access this class today ($49 per month Tuition):

Read the Class Transcript

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Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Next Class:

Click here to enroll in the Artists Marketing & Business Academy Professional Program
to access this next class in the series today ($49 per month Tuition)



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The Mindset of a Leader – Part 1

Artists MBA, Professional ProgramWhen we think about leaders, usually our focus is on their behavior and how their behavior influences the world around them.  And perhaps we try to emulate that behavior with varying levels of success.

The reason we have varying levels of success is because behaviors come from underlying beliefs about our world and our place within our world.  In order to become authentic leaders in our own lives, we must build a foundation of beliefs that empower leadership behavior.

In this, the first of 3 classes, using Christopher Howard’s 18 Assumptions of Empowered Leadership, we explore:

  • The first 6 Assumptions of Empowered Leadership
  • The benefits and challenges of each assumption
  • And how we can apply them in our day-to-day lives

This is a class to engage in as you build your own foundation of leadership in your life.

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Professional Program
to access this class today ($49 per month Tuition):

Read the Class Transcript

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Click Here to Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Next Class:

Click here to enroll in the Artists Marketing & Business Academy Professional Program
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Leadership

I believe that Leadership, or the lack thereof, underlies many if not all of the challenges that we are experiencing in today’s world.  But what is Leadership?

Leadership – A 21st Century Concept

According to the dictionary, Leadership is the position or function of a leader.  (I hate when dictionaries define a word with the word itself, don’t you?)  The definition of a leader: a guiding or directing head, as of an army, movement, or political group.

And I think that is exactly the mistake we are making in our world.  Who am I to call myself a leader – I’m not a directing head of anything but my own life!

We are waiting for someone else to lead, someone else to take responsibility for our lives, someone else to judge what’s right or wrong, someone else to fix what’s wrong in the world.  While on the one hand, I think that having a centralized government is generally a good thing.  Our world is really too complex to work without that, I certainly don’t want to be dealing with paving that big pothole or providing electricity to the city!

On the other hand, I believe that giving over the responsibility for my own judgment, my own authority to someone who lives far away and over whom I have no influence is a mistake.

It fosters corruption.  And it gives me a convenient scapegoat for all that doesn’t work in my life.  It sets up an environment of shame and blame and empowers a victim mentality.  It creates a society that is OK with corporations that steal from the individual as long as the stockholders are making money; with a health care system that takes your money but doesn’t take care of your health; with waste and a pollution which may yet make our planet uninhabitable; with a government that undermines our human rights in the name of security.

All because we’ve given away our leadership.

On an individual level, we don’t learn to trust ourselves.  We are taught to trust the authorities in our lives over our own internal guidance from early infancy, whether it’s our parents, our teachers, our religious leaders or our peers.  This can create tremendous stress, self-esteem issues, and challenges with addiction and depression, because we feel helpless, a piece of flotsam in a vast sea of conflicting and violent currents.  And because we’ve forgotten how truly powerful each and every one of us is.

And it fosters an inability or unwillingness to take responsibility for our own actions, our own outcomes, even our own feelings.  But the truth is, taking ownership of our action and our outcomes, being responsible for our feelings – these are skills we can learn. And so I’ve created my mantra, in order to create myself as an authentic leader in each moment, in each day:

I have the opportunity TODAY
To live my life how I intend my life to be
In balance and with consistency

I’ve become passionate about the challenge of personal leadership.  How do I create authentic leadership from within myself and how can I empower you, my clients, and my readers to do the same?  I believe that we co-create our world in each moment of every day.  Join with me on this journey of exploration, personal growth, creation and expansion.  So that we can co-create a world that truly works, that empowers life, liberty and the pursuit of happiness, that gives equal opportunity to each and every one of us.

100% Ownership – The First Key to Leadership

Artists MBA, Foundation ProgramYou may think, I’m an Artist, I don’t need to be a Leader.  But this isn’t about being a political or religious leader.  This class is about being a Leader in your life and your career.

The first foundation of Leadership – taking responsibility for your outcomes – all of them.

Blaming others, or even ourselves, for unwanted and undesirable outcomes is a way of life in our society.  What you may not realize is the tremendous loss this way of thinking creates – loss of self-esteem, loss of empowerment, loss of courage, loss of your dreams and your vision.  If any of these issues are a concern for you – this class is essential to your success.

“Hold yourself responsible for a higher standard than anybody expects of you. Never excuse yourself.”
Henry Ward Beecher

We explore:

  • The difference between responsibility and blame
  • The pros and cons of taking ownership of your outcomes
  • Simple tools to create a new habit of ownership

I know that this topic can be sensitive, even frightening.  If you are feeling resistant, apathetic or fearful, this class is definitely for you.

Additional Resources for this Class:

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Listen to the Class:

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The Art of Leadership – In Your Career, In Your Business, In Your Life

Artists MBA, Foundation ProgramBy choosing to pursue a career in which you are, in essence, the CEO, CFO and COO of your own company, you have chosen to be a Leader.

By choosing to pursue a career in the Arts and Entertainment Industry, you’ve also chosen to be a leader, not just of your own life, but of your fan community.

You may feel uncomfortable with the role. But it’s unavoidable.  By choosing this career, you’ve chosen to be a leader.

So, it behooves us to look at this quality of leadership.  What does it take to be a leader in your life as well as in the public eye?  What makes a good leader, and how do you learn those skills?

“A leader is one who knows the way, goes the way and shows the way.”

John C. Maxwell

In this class we explore:

  • Why it pays to be a leader
  • The Success Principles of a leader
  • What 3 simple things you can do today to improve your leadership skills

And much more.  This topic impacts your momentum, your motivation and your focus as well as your business success.  And the payoff will be reflected in all areas of your life.

Additional Resources for this Class:

Prerequisite Class:

Listen to the Class:

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Enroll in the Artists Marketing & Business Academy Foundation Program
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