Branding 101
What is branding? Branding is a fundamental marketing concept that is often misunderstood by business owners. According to Wikipedia: “A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”[1] Branding began as a way to tell one person’s cattle […]
Websites and the Artist Entrepreneur
Internet Marketing Part Deux In last month’s Newsletter, I talked about the importance of not only having a presence on the Internet but having a presence that would be easily discoverable by your prospective customers, clients and fans. And that the trick to being found is through the use of good key words and SEO […]
Multiple Streams Step 7: Strengthen Relationships
All the principles you’ve put into practice and hard work that you’ve done in the previous steps come together in this 7th Step of the Multiple Streams of Income business model. Your pink spoon and product funnel draw them deeper into relationship with you. The research you’ve done on your niche, their language and preferences […]
If You Build It, They Will Come
Or Will They?
Many artists in the music industry believe that all they have to do is record a CD and their audience is sure to show up. I believe that this mythology has had a detrimental impact on the DIY musicians’ success promoting their music. So, let’s deconstruct this idea and really take a look at it.
Mining the Gold from Your Contacts
This class will cover the heart of relationship marketing (pun intended). Making that initial contact with a prospective client, customer or fan is just the beginning of a long and beautiful and hopefully productive relationship. Knowing how to turn an initial contact into a relationship is a key success skill.
Top 5 Twitter Mistakes
I’ve been using Twitter for just over a year, now. And I admit it, I’m hooked. Twitter represents an unprecedented opportunity for connecting with your fans, creating new fans and promoting your music or business for little or no money. But I see a lot of people making the same mistakes over and over. And it’s such simple stuff to fix. Here are the top 5 Mistakes and how to fix them:
Social Media Do’s and Don’ts
Just read a great blog post with an overview of Do’s and Don’ts in the Social Media world. The How To’s of Social Media (Resource no longer available) By Talia DeVault Having just returned from a Bay Area Women in Film event on “Utilizing Social Media,” I felt compelled to share the knowledge of the creative […]
Social Media Marketing – Part 1
I’m completely fired up about doing the social media thing the right way – and I no longer feel completely overwhelmed by it. And so, of course, I want to help you feel the same way.
How to Create Buzz and Stimulate Word-of-Mouth Marketing, An Interview with Bob Baker
On this call, author and speaker Bob Baker dissected and examined buzz and the elusive qualities that create ideas that spread.