Music Business Archives - Page 4 of 4 - Debra Russell

Debra Recommends All You Need To Know About the Music Business

by Donald S. Passman

An entertainment lawyer whose clients include many from the top of the music charts, Passman has written a book that sets out to give musicians, performers, and songwriters the tools to hire advisers, market their careers, protect their creative works, and generally cope with a complex industry in a state of flux. Passman explains boilerplate language, the complexities of royalties and advances, and label and distribution deals; a section on record deals begins with an overview of the business and works through all the steps. The “Adventures in Cyberspace” chapter is a helpful summary of the way CD-ROMs and the Internet are affecting the business. Included here is information on recent legislation and a look at how digitizing music delivery will continue to change things. Packed with illustrations, sample calculations, and definitions, All You Need To Know is humorous and accessible enough for those who just want to understand the business while being detailed and documented enough for those who make a living from it.

Buy this book now

Business Management for the Creative Mind

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To find out where Debra is appearing, check the Workshops and Events page. Bring Debra in to speak to your group or conference of 40 or more people.

Or How to Run Your Arts & Entertainment Industry Business

How many times have you thought to yourself, “I’m an Artist! I’m just no good at business!” In this dynamic, interactive workshop, I’ll dispel this common myth and help you identify and apply your unique talents to create a successful business without sacrificing your art or your integrity. Whether you’re freelance, self-employed or working around a day job, acknowledging that you are a small business owner is key to creating success with your art.

In this Workshop you can expect to learn:

5 Hats of the Business Owner
How to overcome the 5 Biggest Challenges
3 Keys to Success with your business

You will walk away with the ability to see yourself at home in the world of business, to use your innate skills and take on the challenges that may now seem overwhelming to you. This workshop is appropriate for artists such as writers, musicians and actors as well as those in the production, management and venue side of the Arts and Entertainment Industry.

Debra Russell applies principles of business and organizations to the lives and work of artists, giving them new ways to deal with their lives and careers. Her workshops provide valuable tools for both performers and presenters. Her approach gives practical advice and motivation, rather than pop-psych feel-good fluff.I think the most important thing I got from Business Management for the Creative Mind is the idea that thinking of the arts in a business-like way isn’t “evil” or “unartistic”. Left brain vs. right brain thinking aren’t enemies, rather they can work together. If you can accept input from both sides, you can be both artistic and organized…and that’s a good thing!
Nick Smith, Performing storyteller, Board Member of Caltech Folk Music Society, California Traditional Music Society,
and FARWest

Multiple Streams of Art/Music Income

1 Comment/in ArtistsMBA Track 4 - Promotion, Marketing & Sales, Sales and Marketing

We’ve talked here about why most artists never earn a prosperous living from their art – because they’re all following the same standard, limited approaches in the same standard, limited market places. And they’re missing a whole world of lucrative opportunities that are right within their grasp.

So how do you break out of the familiar system, and build a successful business as an artist?

The key is Multiple Streams of Art/Music Income. Multiple Streams of Art/Music Income is a powerful, comprehensive way to approach your business as a whole and your marketing strategy in specific.

In this call, you’ll learn:

The 8 steps to developing a Multiple Streams Business that earns you money while you sleep
How to turn existing products into additional income streams with little additional effort
How to harness the power of today’s technology to multiply your audience far beyond your current markets
How to create lifetime fans who will purchase from you over and over again – even while you’re still developing your next project

Enroll in the Artists Marketing & Business Academy to access these classes today!

Your Tuition ($5 for first 14 days then $39 per month) includes all Foundation level classes PLUS the Time Management Mastery Course & App.

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Next Class:

How to Embrace Your Unique Voice as an Artist (Professional Program)

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.

Debra Recommends AFM: American Federation of Musicians

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Everyday the American Federation of Musicians of the United States and Canada helps thousands of musicians just like you. They are the largest organization in the world representing the interests of professional musicians. Whether negotiating fair agreements, protecting ownership of recorded music, securing benefits such as health care and pension, or lobbying legislators, the AFM is committed to raising industry standards and placing the professional musician in the foreground of the cultural landscape.

American Federation of Musicians

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Debra Recommends How to Be Your Own Booking Agent

2 Comments/in Business

How To Be Your Own Booking Agent: THE Musician’s & Performing Artist’s Guide To Successful Touring
by Jeri Goldstein

This book will get you on the road, making more money, booking better gigs, with more press while playing to larger audiences.

“As an Independent Musician or Performing Artist Managing Your Own Career and Booking Your Own Tours, and You Want to Take It to the Next Level, You Need to Know How To…”

Increase your performance fees by 20-50% each year
Create marketing materials that get you gigs and press
Book tours more strategically to build your audience
Open new performance markets and still make money
Use the advice of industry professionals to boost your career

This is one of the best “How To” guides for booking yourself both locally and as a touring act.

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Debra Recommends Folk Alliance International

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Since 1989, the North American Folk Alliance has served as the headquarters for Folk Music and Dance. With over 2000 members worldwide and an annual conference that is one of the five largest music conferences in North America, Folk Alliance continues to grow and mature while providing a unique range of member services to the acoustic and traditional music community.

Over the years, Folk Alliance has grown to include record companies, publishers, presenters, agents, managers, music support services, manufacturers and artists that work in the folk world. Folk Alliance has six regional affiliates that provide the grass roots efforts in their respective markets.

Debra Russell has delivered workshops for the National Conference as well as the Regional Conferences.

www.folkalliance.org

Regionals:

FARM – Midwest Region

FAR-West – Western Region

NERFA – North Eastern Region

SERFA – Southeast Region

SWRFA – Southwest Region (Resource no longer available.)

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Debra Recommends MasterWriter – Thesaurus on Steroids!

0 Comments/in Creative

Masterwriter is on SALE – Discounted Price – $199

MasterWriter 2.0 is the most powerful suite of songwriting tools ever assembled in one program. This revolutionary new software won Best of Show at MacWorld Expo and has received rave reviews in every major music magazine. MasterWriter is endorsed by ASCAP, BMI, SESAC, NSAI and is currently used by some of the world’s leading songwriters including Gwen Stefani, Rob Thomas, Jimmy Webb, Kenny Loggins, Trent Reznor, Clint Black, Jeffrey Steele, and many more.

This revolutionary software won Best of Show at MacWorld Expo and has received rave reviews in every major music magazine. MasterWriter is endorsed by ASCAP, BMI, SESAC, NSAI and is currently used by some of the world’s leading songwriters, including Gwen Stefani, Rob Thomas, Jimmy Webb, Kenny Loggins, Trent Reznor, Clint Black, Jeffrey Steele, and many more.

New features include Word Families and Parts Of Speech, two unique and revolutionary reference dictionaries that will open up a new world of possibilities for descriptive words and ideas. Also new is a complete searchable version of the Bible, Old and New Testaments. There have been updates and improvements to the existing features, including greatly expanded Sound-Alikes (close rhymes), and a completely redesigned Interface which is resizable, with enhanced functionality and a faster load time. These are serious tools for the serious songwriter.

Windows and Mac compatible.

And while this is designed for lyric writers, any writer could benefit from this thesaurus on steroids!

Take the Tour and Download a free 30-Day Trial at http:/www.masterwriter.com or call Toll Free 1-866-892-8844. Be sure to mention Artist’s EDGE (account #4010) to receive your discount

Take the MasterWriter Tour

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Multiple Streams Step 2: Elicit Their Problems

0 Comments/in ArtistsMBA Track 4 - Promotion, Marketing & Sales, Sales and Marketing

In Step 1 of the Multiple Streams of Art/Music Income Model, you chose your niche.

Now that you know who you’re marketing to, the next step is to Elicit Their Problems. What does your ideal customer most NEED? WANT? DESIRE? What drives him or her?

This vital step begins to establish your relationship with your prospects. It also will impact every aspect of your business: your product creation, your marketing plan and how you distinguish yourself from your competition in the minds of your clients.**

In this powerful class you will:

Clear the one big belief that will sabotage your career
Learn 3 ways to explore what your niche wants, needs, desires
Discover the 2 most important questions to ask them, now that you have their attention
Learn how to apply this concept to both the End Buyer (your fans) and the B2B* Buyer (the venue owner, gallery owner, A&R, etc.)

* B2B = Business to Business
** Clients – Art is a service industry. Your clients are your fans and everyone who interacts with your art.

Additional Resources for this Class:

Multiple Streams of Music Income Self-Study Program
Ezine Universe
Technorati
FaceBook
MySpace
StumbleUpon
Twitter
DigitalRailroad (Resource no longer available)
Cafepress
YahooGroups
GoogleGroups
Elance
Kevin Kelly’s Blog– 1,000 True Fans
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renee Mauborgne

Prerequisite Classes:

Multiple Streams of Art/Music Income
Multiple Streams Step 1: Pick Your Niche

Listen to the Class:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Read the Class Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today

Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Next Class:

Multiple Streams Step 3: Find Solutions (Professional Program)

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.

Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.

Business Management for the Creative Mind Or How to Run Your Art/Music Business

1 Comment/in Administrative, ArtistsMBA Track 3 – Nuts & Bolts, Business

How many times have you thought to yourself — I’m an Artist. I’m just no good at business!

In this dynamic, interactive workshop, I’ll dispel this myth and help you identify and apply your unique talents to create a successful business without sacrificing your art or your integrity.

You can expect to learn:

5 Hats of the Business Owner
5 Biggest Challenges and how to overcome them
3 Keys to Success with your business
Designing your business to match your style

Whether you’re freelance, self-employed or working around a day job, acknowledging that you are a small business owner is key to creating success with your art.