7 Secrets to Get Booked on Corporate Stages with Tiamo De Vettori
At the Artists Marketing & Business Academy, we’re all about making a prosperous and sustainable living doing what you love. Are you sick and tired of playing small gigs that pay you next to nothing for your musical talent? What if you could play on huge stages in front of hundreds, if not thousands of […]
How to Prepare for a Successful Crowd Funding Campaign, an Interview with Ariel Hyatt
In today’s DIY Music Business, many artists are looking to crowd funding to replace the financing that a record deal used to provide. But the success rates of crowd funding efforts in the music industry are not all Amanda F. Palmer stories. It’s not the get rich quick solution to your financial woes. Luckily for […]
Internet Marketing and Social Media –Waste of Time or Key to Success in the New Music Business?
The internet has paved the way for the Artist Entrepreneur to create your own career without waiting for the record deal, the publishing deal or anybody to “discover” you. But learning what you need for your business can be quickly overwhelming – do you need a website? What should be on it? What about Facebook? […]
The Marketing Cycle with Music Marketing Expert Bobby Borg
In the old paradigm of the Music Business, the Record Company took care of the marketing and the Artist took care of the music. Those days are dead and gone – It’s a DIY Music Business. So what do you need to know in order to handle marketing your music? In this class taught by […]
Branding 101
What is branding? Branding is a fundamental marketing concept that is often misunderstood by business owners. According to Wikipedia: “A brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”[1] Branding began as a way to tell one person’s cattle […]
Music Marketing in the Real World – An Interview with Michael Brandvold
KISS, yeah the band. The guy who spits blood and sticks out his tongue. The band that wears more makeup and higher heels than your mom. What can you learn about marketing from them? KISS is alot more that just caskets and condoms. Michael Brandvold will share with Debra Russell some of the marketing lessons […]
WordPress Websites for Musicians – An Interview with Middle Tennessee Music
I’ve been saying it for years, MySpace, Facebook, ReverbNation – I don’t care – If you are (or want to be) a Professional Musician or financially sustainable Band: YOU MUST HAVE YOUR OWN WEBSITE! Thanks to platforms like WordPress, building your own website or hiring someone to build it for you no longer has to […]
MUSIC INDUSTRY SECRETS – Trends in Radio Panel
I was invited to attend this panel sponsored by ReverbNation and hosted by The Knitting Factory last week. The Panelists were: Moderator: Valerie Gurka, Marketing Director – Knitting Factory Entertainment Lynda McLaughlin Producer – Premiere Radio Networks, Founder/Partner – LYVA Music and Espresso Sounds Publishing. Liz Berg Assistant General Manager – WFMU Radio Seth Hillinger, […]
Marketing 101
Marketing is fundamental to your success. If you’re out to make a prosperous living doing what you love, it just won’t happen without marketing. Yet few artists spend much time learning this foundational set of skills.
Music Licensing with Sarah Gavigan – An Insider’s Guide to Getting Your Music Placed in Films, TV Shows and Ads
In these times of Music Industry upheaval and uncertainty, Music Licensing is one of the few areas of the industry that offers clear income potential to the entrepreneurial artist. I’m thrilled to have Sarah Gavigan as a guest this month, to give us an insider’s look into the Music Licensing business. In this class […]