Music Sales and Marketing – Music Sales and Marketing


Social Media – An Interview With Ariel Hyatt, CyberPR

artists-marketing-business-academy-interview-with-expertsTwitter, Facebook, Instagram, oh my!

Social Media is everywhere – but what is it really?

And how do you incorporate it into your smart marketing plan, efficiently and effectively?

Debra interviews Ariel Hyatt from Cyber PR, who enlightens us with:

  • An overview of Social Media
  • The top 3 mistakes people make with social media
  • Specifically how to use social media to expand your fanbase and make more money!

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Ariel Hyatt

Debra Russell, Artists Marketing and Business Academy, Ariel Hyatt, Music Promotion, PR, Social Media, twitter, internet marketing, social media marketing, social networking

From left, Dean Krippaehne, Vikki Flawith, Ariel Hyatt, Derek Sivers, Debra Russell, TAXI Panel

Ariel Hyatt is the founder of Ariel Publicity & Cyber PR a New York based digital PR firm that connects artists, authors and filmmakers to blogs, podcasts, internet radio stations and social media sites. Over the past 13 years her firm has represented over 1,400 musicians of all genres.

Educating musicians is her passion and her philosophy is: combine social media with Internet marketing to help artists grow their fanbase and increase their income.

Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Social media and online marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 10,000 subscribers and she is a contributing blogger to Music Think Tank.

Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon.

Debra Russell Recommends Indie Band Manager

Debra Russell recommends, Artist's EDGE, Art and Entertainment Industry, music business, marketing, web 2.0, IndiebandmanagerMy friend, Charlie Cheney, designed this system based on filemaker Pro for his own career in music.  But when he saw how many musicians, agents and other professionals in the music industry needed this product, he made it available to the public.

This program is a comprehensive contact management, booking and tour management system.

And I have used it for my own Contact Management System – it’s great for both my Speaking Business and my Private Coaching!  I’m honored to be his first affiliate.

Here’s what his website says:

More and more musicians are proving they only need 1000 true fans to make a living playing music. Indie Band Manager is the complete and affordable database management system for musicians, freelancers, agents, labels, publicists and managers alike to cultivate those 1000+ (up to 5 million) true fans. Over 3000 people in 21 countries and all 50 states have purchased it (and raved about it btw) because it’s the most complete and affordable solution anywhere. Take your career, business, or hobby to the next level. Try it for free right now!

NoCover Magazine calls it “an incredible way to stay organized”; Performing Songwriter says it’s “fabulous and will have you up and running in no time”; and American Songwriter Magazine raves “it works because it was made by someone who knows what it’s like out here on the independent scene.”

Check out Indie Band Manager




PR vs. Advertising

Small Business owners who do not have a background in marketing often confuse PR (public Relations) and advertising.  Advertising refers to a very specific thing – buying space/time in a public medium such as print, radio, TV, or billboard.  Public relations refers to everything else we do to promote ourselves and our business.

Frankly, unless you’ve got a serious marketing budget, it hardly pays these days to advertise.  The point is to create name recognition and visibility.  And in order to do that with advertising, even in a small market, you have to spend serious cash over a long period of time.   The generally agreed upon statistic is 7-15 exposures to your name/brand to even begin to create name recognition through advertising.

So, as a small business owners – the key is niche marketing (not niche advertising) using a global approach to reach a very small targeted niche segment of the market.  By global I mean – all the avenues within your reach:

  • Live events
  • Media Exposure (print, radio, tv) through press releases, interviews, etc.
  • Social Networking (FaceBook, Twitter, MySpace, Linked-in, etc)
  • In person networking (going to where your niche is hanging out)
  • Internet Marketing (including blogging, pay-per-click, SEO, etc.) driving people to your website (where you have created a single action for them to take – that gives you their name and email)
  • Sponsoring, volunteering and community service

How do you do all of this while working a job, raising a family, having a life?  You absolutely must have a plan and time management/project management systems in place.  Because these things all need to happen with some consistency in order to create success.

And you need to include follow-up for the leads that these things create.  Because if you don’t follow-up, the energy that you initiate with these activities will very quickly dissipate.

Debra Recommends TAXI

Debra Russell recommends, music business, success skills, marketing, record deals, music publishing, A&R, licensing

I’ve been working with TAXI as a speaker for the yearly conference, the Road Rally, since 2005.  I’ve come to know many TAXI Members, as well as Michael Laskow and the other staff who tirelessly work to help their members create a prosperous living doing what they love.

I can without hesitation recommend TAXI Membership to anyone who wants to take their music to the next level through licensing to Film, TV and music libraries, who wants to be exposed to A&R reps in their genre without having to move to LA, New York or Nashville.

If you join TAXI on my recommendation, you will receive a $25 rebate for your first year’s dues from me.  In order to do that, you must do the following:

  • After you join, call TAXI and tell them you were referred by Artist’s EDGE,  Studio number #ST1490
  • Then send me an email with your full name, mailing address and date you joined TAXI.
  • As soon as I get confirmation from TAXI, I will cut you a check!

Even if you’re not quite ready to join TAXI, I recommend you hang out on The TAXI forum.  There is a ton of information, support and opportunity to get feedback to improve your songwriting and recording.



Debra Recommends Ruthless Self-Promotion in the Music Industry

Debra Russell recommends, music business, music industry, promotion, sales and marketingby Jeffrey Fisher

Product Description from
Despite the ever-changing nature of the music industry, one constant remains: you must become a ruthless promotion fanatic to achieve success. There are no quick fixes or shortcuts to fame and fortune in the music business. But if you truly desire success and are dedicated to putting your time, energy, money, patience, and talent to the task, you can achieve the notoriety you desire…if you learn the art of ruthless self-promotion.

“Ruthless Self-Promotion in the Music Industry, Second Edition” is not a book about how to compose, play, or produce music; it’s the key to the magic forumula for building your music career, reaching your goals, and achieving what you want, need, and feel you deserve. Effective promotion is a journey that never ends, and you will find yourself returning to this comprehensive, up-to-date reference again and again as you pursue your musical goals.

Buy Ruthless Self-Promotion in the Music Industry now



Debra Recommends Music, Money and Success

Debra Russell recommends, licensing, music business, music for film and TV

The Insider’s Guide to Making Money in the Music Industry

by Jeffrey Brabec and Todd Brabec

My friends, Jeff and Todd, have written a comprehensive and incredibly informative book about the world of music licensing.

From Amazon:

The music and entertainment business means money for songwriters, composers, recording artists, musicians, music publishers and record companies. Whether it’s videogames, worldwide blockbuster movies, television programs which make instant stars, advertising commercials touting products via hit songs and records, cell phone ringtones or downloads and subscription services, Music Money And Success tells you how the business works and where the money comes from in every area of music. Whether you’re just starting out, looking to move up to the next level, been making a living in this business for years or are a major superstar, Music Money and Success is the blueprint for your financial success. This well reviewed book is now in its fifth edition and has been completely revised with updated information.

Now includes a section of entertainment law contract templates

Written by well-known industry insiders, Jeff Brabec, VP of Business Affairs for Chrysalis Music and Todd Brabec, VP of ASCAP

Endorsed by Billboard, Vibe, the American Bar Association, The Hollywood Reporter, Library Journal, Entertainment Law Reporter, and many others

Buy Music Money and Success now

Debra Recommends All You Need To Know About the Music Business

Debra Russell recommends music business, Entertainment industry, royalties, licensingby Donald S. Passman

An entertainment lawyer whose clients include many from the top of the music charts, Passman has written a book that sets out to give musicians, performers, and songwriters the tools to hire advisers, market their careers, protect their creative works, and generally cope with a complex industry in a state of flux.  Passman explains boilerplate language, the complexities of royalties and advances, and label and distribution deals; a section on record deals begins with an overview of the business and works through all the steps.  The “Adventures in Cyberspace” chapter is a helpful summary of the way CD-ROMs and the Internet are affecting the business.  Included here is information on recent legislation and a look at how digitizing music delivery will continue to change things.  Packed with illustrations, sample calculations, and definitions, All You Need To Know is humorous and accessible enough for those who just want to understand the business while being detailed and documented enough for those who make a living from it.

Buy this book now

Debra Recommends Guide to Releasing Independent Records

Guide to Releasing Independent Records
by Tim Sweeney

Ask any major label A&R rep and they’ll tell you: the best way to develop your music career is to release your own record. What they won’t tell you is how to make your release a success by getting your record played on major college and commercial radio stations, reviewed in key music publications, and stocked in national chain and independent record stores.

That’s why you need Tim Sweeney’s Guide To Releasing Independent Records. Packed with hundreds of money-saving tips, helpful hints, and never-before-revealed secret strategies used by industry insiders, this informative guide will teach how you to set up your own independent record label; make a great-sounding record without spending a lot of money; get quality distribution into major retail chains and indie record stores; design a winning promotional strategy for your release; convince college and commercial radio stations to play your record, and use the exposure generated by your release to bring! yourself to the attenetion of a larger label.



Debra Recommends How to Be Your Own Booking Agent

Debra Russell recommends, performing arts, touring, booking, music promotionHow To Be Your Own Booking Agent: THE Musician’s & Performing Artist’s Guide To Successful Touring
by Jeri Goldstein

This book will get you on the road, making more money, booking better gigs, with more press while playing to larger audiences.

“As an Independent Musician or Performing Artist Managing Your Own Career and Booking Your Own Tours, and You Want to Take It to the Next Level, You Need to Know How To…”

  • Increase your performance fees by 20-50% each year
  • Create marketing materials that get you gigs and press
  • Book tours more strategically to build your audience
  • Open new performance markets and still make money
  • Use the advice of industry professionals to boost your career

This is one of the best “How To” guides for booking yourself both locally and as a touring act.



Debra Recommends Folk Venue List Serve

A list serve for folk venue promoters – primarily a place for them to discuss amongst themselves the issues that they face as venues.

This is NOT  a good place to promote your act – but is useful for market research.  This is a great place for a musician to lurk and find out what are the problems, needs, and desires of acoustic venue bookers.  The better to be able to solve their problems and fulfill their needs and desires – making you a more attractive act to book.

Folk Venue List-Serve