Music Sales and Marketing – Music Sales and Marketing

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Debra Recommends FOLKDJ List Serve

FOLKDJ-L is an electronic discussion group for DJs and other people interested in all folk-based music (bluegrass, old-time, traditional balladry, traditional international music, singer-songwriters, etc.) on the radio.  It is primarily a place where DJ’s post their play lists.

With over nine hundred subscribers from all corners of the earth, this can be a useful resource for finding the DJ’s who might play your music (by researching their taste and tendencies).  This is NOT a place to promote yourself.

http://www.folkradio.org

Debra Recommends Folk Alliance International

folk, music Since 1989, the North American Folk Alliance has served as the headquarters for Folk Music and Dance. With over 2000 members worldwide and an annual conference that is one of the five largest music conferences in North America, Folk Alliance continues to grow and mature while providing a unique range of member services to the acoustic and traditional music community.

Over the years, Folk Alliance has grown to include record companies, publishers, presenters, agents, managers, music support services, manufacturers and artists that work in the folk world. Folk Alliance has six regional affiliates that provide the grass roots efforts in their respective markets.

Debra Russell has delivered workshops for the National Conference as well as the Regional Conferences.

www.folkalliance.org

Regionals:

FARM – Midwest Region

FAR-West – Western Region

NERFA – North Eastern Region

SERFA – Southeast Region

SWRFA – Southwest Region (Resource no longer available.)

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The Internet Marketing Expert – an Interview with Patrick Schwerdtfeger

artists-marketing-business-academy-interview-with-expertsHaving seen Patrick speak, I’m absolutely thrilled to have him join us and teach us about Multiple Streams Step 5 – Generating Traffic:

Over 98% of websites get fewer than 5 visitors each day and a fantastic website without traffic does nothing to build your business. Attracting high-quality website visitors doesn’t have to cost a fortune. With some time and a little direction, you can accumulate strategic one-way inbound links and watch the targeted traffic pour in! This presentation will show you how.

Patrick Schwerdtfeger is the founder of Tactical Execution; a company that leverages progressive marketing strategies to build credibility and exposure for its clients. Patrick is an award winning speaker and was an instructor at the 2007 Internet Marketing Conference held in Stockholm, Sweden.

With a diverse background in marketing and finance, Patrick has a gift for explaining complicated subjects in simple language, making his presentations insightful and empowering.

I want to thank Patrick for being so generous with his time and expertise. This was a full 90 minutes, jam-packed with information on how to market yourself on the internet. Really incredible!

Additional Resources for this Class:

Additional ArtistsMBA Classes on this Topic:

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Patrick Schwerdtfeger

Patrick-Schwerdtfeger1

Patrick Schwerdtfeger is a leading authority on global business trends including ‘big data’, self-employment and the social media revolution. He’s the author of the award-winning book, Marketing Shortcuts for the Self-Employed (2011, Wiley) and a regular speaker for Bloomberg TV. Patrick has spoken about global mega trends, big data and the social media revolution at conferences and business events around the world.

Patrick spoke about “Learned Intuition” at TEDx Sacramento in August 2012 and was asked to come back for another appearance in June 2013.

Patrick’s books include Webify Your Business, Internet Marketing Secrets for the Self-Employed, Make Yourself Useful: Marketing in the 21st Century and Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility & Crush Your Competition. He has been featured by the New York Times, CNN Money, LA Times, San Francisco Chronicle, Inc. Magazine, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.

Patrick maintains a video blog entitled Strategic Business Insights and you can watch past episodes (and subscribe to be notified of future ones).

Booking Strategies, An Interview with Jeri Goldstein

artists-marketing-business-academy-interview-with-expertsThis month we interview Jeri Goldstein, author of How to Be Your Own Booking Agent: The Musician’s & Performing Artist’s Guide to Successful Touring.

In the call, Jeri will help to make the dreaded task of promoting yourself easier, less stressful, and more productive, for musicians and non-musicians alike.

You’ll learn:

  • Why cold calls to prospective promoters can actually reduce your chances of a successful booking
  • 4 powerful steps to help you reduce your cold calls and turn them into referral calls
  • How to mine the raw gold of valuable contacts buried in your own files
  • The amazing networking power already in your possession or within your reach
  • How to make booking an easier, more satisfying experience … and get more positive responses

Additional Resources for this Interview:

Additional ArtistsMBA Classes on this Topic

Listen to the Interview:

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Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


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Read the Interview Transcript

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Jeri Goldstein

Debra Russell, Artists Marketing and Business Academy, Jeri Goldstein, Internet Marketing, Social Media MarketingJeri Goldstein, often referred to by her students and clients as Dr. Gig, teaches self-motivated musicians and performing artists how to Get Great Gigs and create tours that make more money. Become a Gig Magnet using the artist-tested strategies and resources Jeri has developed. Learn how to book more events in your uniquely targeted niche market more easily. Jeri helps you narrow your focus to expand your audience and build a larger, more appreciative fan-base. Touring is often the life blood of a performing artist. She is committed to providing you with the tools you need to create profitable tours and achieve your career goals.

The Art of Outsourcing – An interview with Tiamo De Vettori

Artists MBA, Professional ProgramThis month we interviewed the LA Music Awards’ Male Singer/Songwriter of the Year, Tiamo De Vettori, on The Art of Outsourcing – how to get volunteers to enthusiastically do the things that you don’t like to do.

He also touched on cross promotion – how to minimize your work and multiply your fan base, and on creative ways to make money in the music industry (and other arts fields).

Additional Resources for this Interview:

Additional ArtistsMBA Classes on this Topic

Listen to the Interview:

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Debra Russell, Artists Marketing and Business Academy, Tiamo de Vettori, outsourcing, music business, music promotion, relationship building, team building, Contact Management, Time Management, OrganizationTiamo De Vettori

For music fans who want to feel connected, inspired, uplifted, and part of something bigger, we’ve found the artist for you. Often described as a cross between Jason Mraz and John Mayer, motivational acoustic-pop singer/songwriter, Tiamo De Vettori, was recently named L.A. Music Award’s “Male Singer/Songwriter of the Year” & San Diego Music Award’s “Best Songwriter”. Tiamo has been featured on FOX, CBS, NBC, and MSNBC and recently performed on stage at the Jimmy Kimmel Show. With a powerful voice, captivating stage presence, compelling lyrics, and melodies impossible not to sing along to, fans around the world have gravitated to Tiamo’s positive vibe and love for life.

Something that makes Tiamo so unique is that he is also a motivational speaker who combines his on-stage charisma with his inspriring personal stories, orginal songs, and acoustic guitar. Tiamo has performed and spoken to over 32,000 people around the country at seminars, trainings, colleges, and conferences, and has shared the stage with best-selling authors and speakers such as T. Harv Eker, Les Brown, Lisa Nichols, and Dan Millman. Tiamo has moved audiences since he was seven years old. During his childhood, he had the extremely rare opportunity to perform and tour the world with his Italian father, Franco De Vettori, an international opera singer.

Despite growing up on stage, Tiamo’s career as a singer/songwriter didn’t quite materialize until he intuitively hopped on a Greyhound bus headed for Virginia…just a few days after graduating from the University of Arizona. Shortly after, a close friend who had read Tiamo’s poetry and heard him sing, insisted that he explore the combination of songwriting and performing. Needing a friendly push, Tiamo had a hard time turning down his friend’s eventual offer to buy him a guitar as long as he kept one promise to his friend — get the guitar, let it sit in your living room, and as Tiamo’s friend put it, “the songs will just flow out of you”. Surely enough, Tiamo looked at his new guitar one rainy night, picked it up, and without any previous guitar experience, “accidentally” wrote his first song.

Tiamo has climbed to #4 and #18 on the Australian top 40 radio charts and is receiving radio play in 12 countries including the U.S. Aside from his international success, Tiamo can be found performing at some of the most popular venues in his home town of San Diego such as the highly celebrated Humphrey’s by the Bay, large college campuses including the University of California San Diego and San Diego State University, and other highly regarded venues such as the House of Blues, the Belly Up and Hard Rock Cafe. He has also performed live on San Diego’s most-watched morning news shows, News Channel 8 and News Channel 10, and and has been featured on some of Southern California’s most popular radio stations such as KPRI 102.1 FM.

With the international release of his CD entitled “Back to Love”, a vision of creating positive change in the music industry, and a gravitating persona, you can’t help but cheer on this modest, rising star.

Creating Your Niche – A Conversation with Nancy Moran

artists-marketing-business-academy-interview-with-expertsEverybody says you have to have a niche. But how do you create a unique and profitable niche that suits you?

In this month’s Interview with an Expert, we’ll be interviewing successful performer Nancy Moran. We are talking with Nancy about niche marketing – one of her favorite topics.

We’ll examine some real-life case studies of musicians you’ve probably never heard of who are making a whopping full-time living doing music and nothing else! And we’ll discuss a zillion different ways to brainstorm, create, and discover new ideas that can help you develop your own niche.

Additional Resources for this Interview (quotes are hers):

[This book gets rave reviews on Amazon even from non-musicians as a comprehensive guide to packaging and successfully selling any form of art or information]

(Nancy: “I said on the recording that I thought “3” was spelled out…oops! I was wrong.”)

Additional ArtistsMBA Classes on this Topic

Listen to the Interview:

Thank you for your interest. This content is visible to ArtistsMBA Professional, Mastery Program members only. Click here to login.

Ready to get serious? Enroll in the Artists Marketing & Business Academy Professional Program to access these classes today!

Your Tuition ($79 per month) includes all Foundation level classes PLUS the Professional level classes PLUS the Time Management Mastery Course & App.


Thank you for your interest. This content is visible to ArtistsMBA Foundation Program members only. Click here to login.

Read the Interview Transcript

Thank you for your interest. This content is visible to ArtistsMBA Mastery Program members only. Click here to login.

Enroll in the Artists Marketing & Business Academy Mastery Lab to access the transcript of this class today


Thank you for your interest. This content is visible to ArtistsMBA Foundation, Professional Program members only. Click here to login.

Nancy Moran

niche marketing, business, sales Nancy Moran is a professional singer and independent performing songwriter who hasn’t had a “day job” since 1991. Instead, she has released four CDs on her own Azalea Music Group label and currently tours the country as a member of the highly acclaimed, all-female folk troupe, The Four Bitchin’ Babes. She is a frequent keynote speaker and workshop leader on music business topics at national music conferences such as NSAI’s Spring Symposium, TAXI’s Road Rally, 2NMC, and SGA Week. She is an instructor on SongU.com, the co-author of the audio series “The Songwriter’s Survival Kit,” and the former Assistant Editor of American Songwriter magazine.